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The Weekly Wrap – 5th February 2020

IGNITE SEARCH WEEKLY WRAP –
5TH FEBRUARY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS &

TRICKS:

SEO: How Do You Effectively Optimize Your Website in a Tiny Niche?
In this article, you’ll learn how to understand your audience and branching out beyond keywords are important in order to dominate a small niche in search engines.

SEO: Everything You Need To Know About The Google Featured Snippet Deduplication Change
In this article, we summarise everything you need to know about Google’s Feature Snippet Deduplication change in one simple bulleted list that someone can then take and make into an infographic in an effort to build natural links.

SEO: SEO in 2020: Going Beyond Google
In this article, you’ll discover where else SEOs should be focusing their time.

SEO: URL Capitalization & SEO: Does It Really Matter?
In this article, you’ll learn more about URL capitalisation and what should be considered from an SEO perspective.

SEO: Meta descriptions and branding have the most influence on search clickthrough, survey finds
In this article, we share a study from Ignite Visibility on the impact of meta description have on your clickthrough rate (CTR).

SEO: Four common Google Analytics myths busted
In this article, you’ll understand four Google Analytics myths to gain better results.

SEO: Managing SEO for Non-SEOs: 3 Simple Tips
In this article, you’ll learn how to set SEO goals and objectives, find the gaps in your SEO, and have meaningful SEO team meetings.

SEO: 4 Hidden Hreflang Challenges for International SEO
Here are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

SEO: Long Tail Keywords and SEO
In this article, we discuss what long tail keywords are and how they impact SEO.

SEO: What’s happening with featured snippets?
In this article, Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently in with Featured Snippets in Google’s search result pages.

SEO: Going international with SEO: How to make your WordPress site globally friendly
In this article, you’ll find tips and suggestions to set your WordPress site on the path to international influence.

Paid: How to get client buy-in to try new PPC tactics
In this article, you’ll learn how to develop a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible to get your client to try new PPC tactics.

Paid: 3 Major Differences Between Google Ads and Microsoft Advertising
In this article, you’ll learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimise accordingly.

Paid: 8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
In this post, we’ll walk through the many ways to ensure that you’re driving more calls while keeping a close eye on call quality.

Paid: YouTube Display Ads 101: How to Target Placements & Boost Conversions
In this post, you’ll learn everything you need to know to get started with YouTube display ads.

Paid: How to Scale Tags: Example Google Analytics Properties via GTM
Here is how you effectively scale GTM tags across thousands of child sites utilising the resources at hand.

Paid: 7 Facebook Video Advertising Benefits For eCommerce Businesses
In this article, we discuss 7 benefits of deploying Facebook video ads for your eCommerce business.

Paid: YouTube Display Ads 101: How to Target Placements & Boost Conversions
In this article, you’ll learn everything you need to know to get started with YouTube display ads.

Content: How to Create Cornerstone Content That Google Loves
In this article, you’ll learn how to develop cornerstone content that will provide indispensable information people need to know about your website and do business with you.

Content: Don’t Forget These 7 Tips to Get More Search Traffic
Check out these seven often overlooked SEO techniques. We go step by step without getting super technical.

Content: 5 Types of Interactive Content to Attract Valuable Links
Here are five types of interactive content that can inspire your campaigns.

Related Articles:


Content: How to Create a Strategic Social Media Plan [Template]
Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

Local: How to Outsmart Your Competitors Using Location Data [Webinar]
In this article, we share a webinar where you’ll discover how to leverage location data to acquire new customers and steal market share from your competitors.

Social: How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics
In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page.

Social: 5 Ways to Use LinkedIn to Power Your Business
In this article, you’ll discover five ways to use LinkedIn for business.

Social: The 7 Biggest Social Media Sites in 2020
In this article, we look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.

Social: 25 Things You Should Never Do on Social Media
In this article, we discuss 25 things business should not be doing on social media platforms.

Social: Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started
In this article, you’ll learn exactly what a Facebook Messenger chatbot is and how to use them.

Social: Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
In this article, we share an influencer marketing agency study how much brands are currently paying for sponsored content on TikTok and YouTube.

Social: What to Tweet: 21 Easy Ideas for Your Business or Brand
Here are 21 things to tweet from a business or brand account.

Social: Boost Your Facebook Video Views with These 6 Tactics
Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more.

Social: 8 Terrific Tips to Optimize a Twitter Business or Brand Profile
In this article, you’ll discover eight tips for optimising your business or brand’s Twitter profile.

Social: 10 Top Social Media Marketing Experts to Follow
Here are a list of 10 smart, influential and helpful social media marketing experts you should be following.

Social: 8 Ways to Increase Engagement on Your Facebook Business Page
Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime.

Social: Social Media Content Strategy: How to Respond to a Changing Marketplace
In this article, we share a podcast with Jay Bear – Founder of Convince and Convert, discussing the big trends he sees in social media marketing today and discusses the important role of content in your social media strategy.

Social: How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyse and improve your profile visibility, prospecting, and content strategy.

Social: How to Use Instagram Customer Reviews for Maximum Impact
In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV.

Social: Facebook and Google Make Retargeting Harder: How to Prepare
In this article, we share a podcast where we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History tool with special guest, Rich Brooks.

Local: Paid Media & Privacy: What’s Changing & What It Means for Marketers
Here’s a quick look at what’s covered by GDPR and the upcoming e-Privacy Regulation, which affect Europe, but also take a look at the California Consumer Privacy Act and how this is likely to affect our industry.

Mobile: A Definitive Guide to Mobile SEO
In this article, you’ll discover how to make your mobile website rock by leveraging crucial aspects of mobile SEO – from content to UX to technical features and site speed.

KEY INDUSTRY UPDATES:

SEO: Google: If You Need To Manually Submit Pages To Index Then You Need To Improve Site Quality
Google’s John Mueller said that if Google can’t pick up your webpages to be indexed without using the request indexing feature in Google Search Console, you may need to consider the quality of your site. 

SEO: Google Analytics Conversion Data That Is Exported Will Be Enabled For Bidding In Google Ads By Default
Web conversions you import from Google Analytics App + Web (excluding remarketing conversions) will automatically be used in bidding.

SEO: Google: Most Sites Do Not Have Toxic Links
Google’s John Mueller said that most sites don’t have ‘toxic’ links, or at least, created them on their own.

SEO: Complaints Of Indexing Issues Via Google Search Console
Google’s John Muller addresses concerns regarding Google Search Consoles ‘Request Indexing’ feature.

Related Articles:


SEO: Google: Schema Markup Won’t Get Any Easier; Will Get Harder
Google’s John Mueller said that he believes implementing schema markup for rich results won’t be getting any easier.

SEO: Google: No Need To Preemptively Disavow Links Before Sites Link To You
Google’s John Mueller said there is no need to spend your time on preemptively disavowing links.

SEO: Google: Google Assistant Actions Does Not Help You Rank Higher In Search
Google’s Danny Sullivan address queries regarding whether Google Assistant Actions help get website owners more traffic from organic search.

SEO: Google May Give Use Featured Snippets Reports In Search Console; Maybe…
Google’s Danny Sullivan said that maybe Google will eventually break out Feature Snippet Data in Google Search Console.

SEO: Google Considers Changes To Image Section In Featured Snippets
Google’s Danny Sullivan said that Google seems like they are looking into how they can make changes in Feature Snippet Images, and to not be alarm if the Feature Snippet display changes over the coming months.

SEO: Google: Mixed Languages In URLs Are Fine For Search
Google’s John Mueller said it doesn’t hurt you to used mixed languages in your URLs but it might confuse users who look at your URLs.

SEO: Google Discusses Link Reconsideration Requests
Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request.

SEO: Google Chrome In Google Search Tests Hiding URLs In URL Bar
Google Chrome have been spotted testing hiding the Google search URL from displaying and instead just showing the query you entered into Google in the Google Chrome URL bar.

SEO: Google Right Side Featured Snippet No Longer Deduplicated – For Now…
Google has come through and has now stopped deduplicating the featured snippets that show up on the right side. That is until Google moves the right side featured snippets to the top left position. 

Related Articles:


SEO: New: Google Search Console Removals Tool
Google has just launched a new tool within the new Google Search Console named the removals tool. 

SEO: Google Search News for January 2020
Google has published a new episode of Google Search News providing a brief update of some of the changes around Google Search in January 2020.

SEO: Google Launches SOS Alert For Searches Related to Coronavirus
Google has activated an SOS alert in search results for searches related to the coronavirus outbreak.

SEO: Google Search Patent Update – January 29, 2020
Here are a few interesting Google patents that recently have been granted.

SEO: WordPress 5.4 Will Add Lazy-Loading to All Images
WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements.

SEO: Elementor Page Builder Plugin Vulnerability
Popular WordPress page builder, Elementor has issued an update to patch a vulnerability called an Authenticated Reflected XSS. 

SEO: Bing Implements UX Change to Reduce Missed Clicks
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box.

Paid: Google Ads Switches To Standard Delivery For All Campaign Types
Google announced it is switching all campaigns, not just Search campaigns, Shopping campaigns, and shared budgets but also Display, Video, App and Hotel campaigns to Standard delivery.

Related Articles:


Paid: Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More
Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads.

Local: Google My Business Warning: Unpublished Business Profile Will Be Deleted
Google has been sending out email notices to Google My Business users that their unpublished business profiles will be deleted within 30 days. 

Local: Google My Business Local Listings Showing Massive Photos
Google have been spotted showing a new interface for displaying photos of the business. 

Local: Google: We Do Not Prioritize Crawling For US Sites
Google’s John Mueller said that sites based in the United States do not get crawling priority from Google. 

Local: Tons Of Google My Business Suspensions
Google My Business has performed more and more business suspensions recently according to local SEO experts. In fact, the appeal form seems to have a notice that says there is a high volume of questions around suspension notices.

Local: Apple’s big maps makeover now available across U.S., Europe coming soon
Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe.

Local: DuckDuckGo has other ideas for Google’s EU search choice screen
DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own.

Read Our Blog Post:

2020-2-5 mozcon 2019 blog feature image andy crestodina

MozCon 2019: Andy Crestodina – Content, Rankings, and Lead Generation: A Breakdown Of The 1% Content Strategy

The Weekly Wrap – 6th November 2019

IGNITE SEARCH WEEKLY WRAP –
6TH NOVEMBER 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: FAQ: All about the BERT algorithm in Google search
In this article, we answer everything that you need to know about Google’s BERT algorithm update.

SEO: Fixing Index Bloat: 9 Ways to Deindex Pages from Google
In this article, we explain why having fewer indexed pages can actually lead to a higher number organic sessions. And how different deindexing methods impact SEO.

SEO: How to create an SEO strategy for website redesign and migration
This post summarises some key SEO migration elements listed in the guide, with an emphasis on helping organisations avoid costly errors related to a website redesign and domain or platform migration.

SEO: How to Make the Most of Video Timestamp Results in Google Search
Here’s how to become eligible for this Google search feature and get more exposure.

SEO: Benchmarking Beyond SEO: What Competitors’ Website Traffic Can Reveal
In this article, we discuss the importance of analysing your website traffic metrics to get better, stronger, faster competitive intelligence.

SEO: 9 Ways to Evaluate Guest Posting & Blog Outreach Services
In this article, we go through 9 ways to evaluate guest posting and blog outreach services.

SEO: Giving Back to Get: 5 Ideas to Build Links by Helping Others
Here are five ideas to build links by giving back.

SEO: How to Use BERT to Generate Meta Descriptions at Scale
Here’s how to use automated text summarisation code which leverages BERT to generate meta descriptions to populate on pages that don’t have one.

SEO: 11 Reasons Your Website Can Have a High Bounce Rate
In this article, you’ll learn how to diagnose what’s causing this – and get five pro tips to help reduce your high bounce rate.

SEO: Why website security affects SEO rankings (and what you can do about it)
Here are four steps to get started on website security and why it helps your SEO.

SEO: Here’s how to leverage long-tail keywords for your SEO
In this article, explain why thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

Paid: What you need to know about Google Merchant Center identifier enforcement updates
In this article, we discuss the changes that can affect the visibility of your products in Google Shopping from Google’s Merchant Center identifier update.

Paid: How to Track Offline Conversions from Your Google Ads
In this article, you’ll learn about three methods to track offline conversions in Google Ads.

Paid: 6 Simple Steps to Make Engaging YouTube Pre-Roll Ads
Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more.

Paid: How to Advertise on TikTok
In this article, you’ll learn how to create TikTok ads to promote your products or services.

Paid: Negative Keywords: How to Use Them and Why They’re Important
In this article, you’ll learn how to find and use them in this blog post.

Content: How Repurposing Old Content Can Drive Demand Gen Results
In this article, we invite you to join our webinar where you’ll learn how repurposing content can help you maximise demand generation results while saving time and money.

Content: 5 Creative Ways to Boost Your Content Marketing ROI
Here are 5 tips that will help you boost your content marketing ROI.

Content: How to Promote Your Old Evergreen Content: 5 Tips
In this article, you’ll discover five tips for promoting older content that’s still relevant.

Content: Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot
In this article, we explain why communicating the benefits and not the features will increase conversions for your content marketing campaigns.

Social: How to Understand Facebook Group Insights
In this article, you’ll discover how to find and interpret the valuable metrics in Facebook Group Insights.

Social: How to Monetize Your Facebook Video With Facebook Ad Breaks
In this article, you’ll learn how to monetise your Facebook video content with Facebook ad breaks.

Social: Instagram Stories Branding: Marketing That Benefits Your Business
In this article, you’ll find tips and techniques for using Instagram Stories to help your business stand out, and discover how to use the new Create features that just dropped.

Social: Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
In this article, you’ll learn how to combine the power of Facebook Pixel and Google Tag Manager and define innovative custom conversions for content engagement.

Mobile: Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly
A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued.

KEY INDUSTRY UPDATES:

SEO: Bing introduces penalty for ‘inorganic site structure’ violations
Bing is introducing a spam penalty against ‘inorganic site structure’ violations. he new penalty seeks to address tactics such as subdomain leasing, doorway content and sites that participate in private blog networks.

Related Articles:


SEO: Google To Go Big With Health Search For Medical Queries?
The Head of Google Health, David Feinberg, said Google is looking to make it easier for doctors to search medical records, and to improve the quality of health-related search results for consumers across Google and YouTube.

SEO: New Microsoft Edge InPrivate Mode Sets Bing Searches Private
Microsoft announced the new Microsoft Edge, with a new logo and new features. One of those featured is InPrivate Mode that will not only set your browsing as private but also your searches in Bing.

SEO: Google Finally Launches the Anticipated Page Speed Report in Search Console
Google is now rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year.

SEO: Google Said It Is Reviewing Recipe Rich Results Bug Reports
Google’s Danny Sullivan has confirmed that the reports submitted about the rich results for recipes not working properly are being reviewed. 

SEO: Google Extends JavaScript SEO Docs For Web Components
Google’s Martin Splitt and Lizzi Harvey has updated the JavaScript SEO basics guide and the JavaScript troubleshooting guide for web components.

SEO: Google Search Console begins rolling out Speed report
Google began testing a new speed report within Google Search Console and now that report is beginning to rollout publicly to all Search Console users.

Related Articles:


SEO: Evergreen GoogleBot Now On Chrome 78
GoogleBot is now running Chrome 78 on November 1st.

SEO: Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion.

Related Articles:


SEO: Google Talks About Building Too Many Links Too Fast
Google’s John Mueller said that building too many links in a short period of time is not an issue by itself but rather it is the types of links you are probably building in that time period, may lead to violating Google’s guidelines.

SEO: Google: Site Kit Now Available To All WordPress Sites
Google announced last night that those running WordPress site can now install Google’s Site Kit with ease.

SEO: Google Releases Study of 2019 Holiday Shopping Trends
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.

SEO: Google Rich Snippets Image Bug Returns
Recipe bloggers report a return of Google’s rich snippets bug. Images in the SERPs are disappearing.

SEO: Google: There Are No BERT Values Or Scores
Google’s Danny Sullivan said that BERT does not assign values or scores to specific pages or web sites. 

SEO: Google: No Plans To Add Google Discover Referrer
Google’s John Mueller said that Google has no plans to add Google Discover traffic as a referrer from Google Discover.

SEO: Google doesn’t have an ‘ideal’ page speed
Google’s Mark Splitt said that there isn’t an ideal number for site speed and that is based on a ‘bunch of factors.’

Related Articles:


SEO: Google: Don’t Crawl Your Site To Build A Sitemap File
Google’s John Mueller said don’t crawl your own site, Google already does that when generating a sitemap.

SEO: Google: We Are Not Working On Content Submission & Crawling Removal
Google’s John Mueller said that Google prefers to be able to crawl the pages and pick up the content from there, versus being fed the content and HTML without crawling.

SEO: Google Is Investigating Broken Search Operators
Google is investigating possible issues with what appears to be broken search operators. Specifically issues with the related search command and also intitle and inurl commands.

Paid: Google extends Shopping ads to more YouTube inventory
Google is expanding the visibility of Shopping campaigns on YouTube. Showcase Shopping ads are also going more places and opening up to more categories. 

Paid: Google Ads New Lead Form Extensions Beta
Google announced a new beta called lead form extensions for Google Ads.

Related Articles:


Paid: Google Ads Login Bug Did Not Impact Ad Serving Or Reporting
Google confirmed it has an issue with the login feature to the Google Ads console.

Paid: Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join an early preview.

Social: Pinterest Launches a Refresh of Its Mobile App
Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalised recommendations and a more efficient use of space.

Social: Facebook Unveils New Logo With Unique Branding for All of its Products
Facebook updated its company branding with a new logo that appears with different colours to distinguish each company it owns.

Social: Twitter Cancels Political Advertising
Tweeter’s Jack Dorsey said that Twitter will no longer accept political advertising.

Mobile: Google News app lets users access content in two languages
The Google News app now lets users see content in two languages.

Mobile: Google: Mobile First Indexing Isn’t Aimed At Adjusting Rankings
Google’s John Mueller said a site can see both a rise or decline but generally Google moves sites over when it thinks the site is ready and won’t be impacted that much by the move. 

Local: Google Tests Image Carousel In Local Pack
Google is testing showing images in the local pack that you can scroll through. It is an image carousel in the local pack itself.

Local: Google Maps Now Shows Business Short Names
Google added short names as an option for businesses in Google My Business.

Read Our Blog Post:
MozCon 2019 Greg Gifford Ignite Feature Image

The Weekly Wrap – 31st July 2019

IGNITE SEARCH WEEKLY WRAP –
31st JULY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Simplifying Google Analytics configuration with Google Tag Manager
In this article, you’ll learn how to set up Google Analytics through Google Tag Manager, along with some tips for customisation based on your needs.

SEO: Two simple behavioural levers to improve your link building efforts
In this article, you’ll learn two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s behaviour model.

SEO: Site Navigation: The Foundation for Navigating Your Website to Success
Learn the best practices that will help you build an efficient and user-friendly navigational structure for your Ecommerce website.

SEO: Low mobile page speed scores may be killing your traffic
In this article, we discuss the importance of page speed and how to detect and mitigate it with Google’s Pagespeed Insights tool.

SEO: Five extensions to help you boost on-page SEO
In this article, we will share five extensions to boost on-page SEO. These would directly complement your on-page SEO strategy, help you rack-up rankings, track your website’s performance and measure the core metrics of your online progress.

SEO: 12 Examples of How to Earn High-Quality Links the Natural Way
Here are 12 ways you can generate earned links, naturally.

SEO: How to Calculate the ROI of Link Building
In this article, you’ll learn how to calculate the short-term and long-term ROI of your link building campaigns, as well as what tools and metrics to use.

SEO: The Ultimate Guide to SEO Meta Tags
In this article, you’ll learn what makes a good meta tag and what makes a bad meta tag.

SEO: SEO: Claim your Knowledge Graph: Here’s how
Here is a step by step guide on how to claim your Knowledge Graph.

SEO: Here is where to download the Google search quality raters guidelines while it’s offline
Here we will show you where you can download the PDF document at these alternative locations.

SEO: Do local citations matter anymore? Five local SEOs sound off
In this post, we share with you a range of opinions today’s leading local SEOs about how much attention to devote to citations.

SEO: Link Building 101: Suggest a Link Method
This article is an introduction to an old yet effective link building strategy. 

Paid: 11 Reasons Your Google Ads Aren’t Showing—And How to Fix Them
Here is a guide on why you Google Ads aren’t showing and how to fix them.

Paid: Ecommerce User Experience: 5 CRO Lessons from Amazon
Here are five Ecommerce user experience lessons from Amazon that you can use to boost your CRO, including recommendations, subtle design changes, and more!

Paid: Does PPC Make The World A Better Place?
In this article, you’ll learn how you can find meaning in your PPC jobs, even as tech and digital advertising are increasingly met with hostility.

Paid: 7 Cost-Effective Ad Types for Small Businesses
In this article, you’ll discover seven different cost-effective ad types for small businesses. 

Paid: Five ways to target ads on Google that don’t involve keywords
Here are five tactics to test within Google Ads to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.

Content: Small-budget guide to testing ad copy, landing pages, and more
Here is a guide to some of the most important tests you’ll need to assess your ad copy,landing pages and more.

Content: How to Match Your Content to the Best Distribution Channel
In this guide, you’ll learn how to identify which distribution channels work best for your audience and goals.

Content: For Better Results, Think of Content Marketing Like a Product
In this article, you’ll learn why and how you need to switch your content marketing from a project-focused approach to a product-focused approach 

Social: New Study Shows Which Keywords on YouTube Get the Most Video Views
A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views.

Social: Your Simple Guide to Twitter #Hashtags
In this article, you’ll learn everything you need to know about hashtags on Twitter from this guide – what they are, how they work, and when to use them.

Social: How to Create an Instagram Content Plan for Your Business
In this article, you’ll find out how to plan, create, and optimise Instagram content for your business.

Social: Beware of Facebook Groups. Long Live Communities!
This article explores whether marketers, creators, or businesses should entrust their communities to Facebook.

Social: How to Get Your Videos Discovered on YouTube
In this article, you’ll learn which factors help increase the likelihood that your video becomes discoverable on YouTube. You’ll also find out how to improve YouTube audience retention.

Social: Twitter Rolls Out Improved Conversation Features
This article discusses Twitter’s newly enhanced and improved conversation features with special guest, Dan Knowlton.

Social: Social Media Marketing Strategy: A Modern No-Nonsense Guide
In this article, you’ll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.

Social: How to Get More Social Media Engagement on Any Platform
In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos.

Mobile: Guide to call tracking and the power of AI for analyzing phone data
Here is an in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls. 

Local: Local SEO for Enterprise Sites From 2004 to 2019
In this post, understand the patents that drive rankings for local search and get local SEO tips for your enterprise site.

KEY INDUSTRY UPDATES:

SEO: Google to Site Owners: Remove Noindex Directives from Robots.txt
Google is emailing webmasters via Search Console telling them to remove noindex statements from their robots.txt file.

Related Articles:


SEO: Google’s John Mueller Recommends Keeping URLs Under 1,000 Characters
Google’s John Mueller recently stated that URLs should be kept under 1,000 characters in length.

SEO: Google Treats Links Within Primary Content & Boilerplate Content Differently
Google’s John Mueller explains that it is more about primary vs boilerplate content when it comes to internal linking.

SEO: Google #AskGoogleWebmasters: Is Linking Out Is Good Or Bad For SEO?
Google’s John Mueller’s first #AskGoogleWebmasters launched Friday afternoon and was on the question of does linking to other websites help or hurt SEO? 

Related Articles:


SEO: Google: You Can Write Out Inches Or Use Inch Sign
Google’s John Mueller said you can use either the inch sign when saying something is 10″ or you can can write it out and say something is 10 inches. It doesn’t matter.

SEO: Google Answers: Safe to Redirect Affiliate Links?
Google’s John Mueller discusses the safety of redirecting affiliate links.

SEO: Google shortnames bug persists despite Google insisting it’s fixed
Google said any current problems with suspended listings is likely the result of content or policy violations.

SEO: Google Search Console Adding “AMP On Image Result” To Performance Report
Google said it is adding “AMP on image result” filter to the performance report within Google Search Console.

Related Articles:


SEO: Google Image Search Launched Swipe Up Visit Site
Google began testing a feature in image search that allowed you to slide in or up an article from an image search result to learn more.

SEO: Google Search Indexing Issues For Some Publishers
Google is having issues indexing Google News publishers and other sites.

SEO: Google Fixed Broken & Half Rendered Search Results Pages
Google has fixed the issue where only of a portion of the search results were displayed.

Related Articles:


SEO: Google Search Ignores Redirect Loops
Google’s John Mueller said Google will ignore redirect loops for search because redirect loops are broken.

SEO: Google’s New Developer Doc On JavaScript SEO Basics
Google’s Martin Splitt announced they have released a new developer document on the basics of JavaScript and SEO. 

SEO: Google Featured Snippets Can Use Descriptions From YouTube
Google can and does use YouTube descriptions for featured snippets.

SEO: Google is Reportedly Delivering Less Organic Search Traffic Than Last Year
Organic search visits from Google are reportedly down compared to last year, while organic visits from DuckDuckGo are up significantly.

SEO: What’s up with the unconfirmed Google search ranking updates in July?
Google’s Maverick update is still being talked about in the SEO industry but Google has yet to officially comment on it.

SEO: Google Makes YouTube Masthead Ads Available to All Advertisers
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.

SEO: Google Tests New Tabs For Branded Local Pack & More Carousels
Google is testing more local pack designs and features in search.

SEO: The Google Search Console Team Busy With New Features & Migrating Old
Google’s John Mueller said that the Google Search Console team is working on a lot stuff, this includes both new new features and also migrating old features.

SEO: WordPress Proposes Action: 61% Use Potentially Vulnerable PHP
WordPress development volunteers published a proposal to urge users of potentially vulnerable versions of PHP to upgrade.

SEO: Google Chrome Now Supports Dark Mode Preference
Google announced support for prefers-colour-scheme media query. 

SEO: Google Quality Raters Guidelines Goes Missing – 404s
The Google Quality Raters Guidelines PDF document seems to have been removed from Google’s servers.

SEO: Google Removes References To PageRank & 200 Signals In Disavow Help Doc
The Disavow Backlinks Help Document has been removed from Google’s help center.

SEO: Google Tests Removing (Or A Bug) Breadcrumb From Mobile Search Results Snippet
Google may be testing – or it may be a bug – removing the breadcrumb from the mobile search results snippet.

Paid: Google Ads Editor Updated With 4 New Features
Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.

Paid: Google Keyword Planner Updated to Show the Most Relevant Keyword Ideas
Google has updated its Keyword Planner tool with the ability to show the most relevant keyword ideas based on the seed keyword.

Paid: Google ad revenue growth popped back in Q2
Google parent company Alphabet reported strong advertising revenue growth in the second quarter of 2019.

Paid: Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
Microsoft Advertising is updating its dynamic search ads with longer titles and an additional description field.

Paid: Google Ads Editor v1.1 & Keyword Planner Adds Most Relevant Keywords
The Google Ads team released upgrades to both the Google Ads Editor and Keyword Planner tool.

Social: Facebook is Letting More Advertisers Place Ads in Search Results
More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year.

Social: Snapchat Gains 13 Million Daily Users – Now at 203 Million in Total
Snapchat saw significant growth last quarter, exceeding 200 million daily active users for the first time.

Social: LinkedIn Users Can Now List the Services They Offer on Their Profile
LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients.

Social: Instagram Purges Meme Accounts, Shutting Down Pages With Millions of Followers
Instagram is cracking down on accounts that primarily post memes, deleting popular pages that have amassed millions of followers.

Social: Pinterest Adds a Shopping Section to its Home Feed
Pinterest is putting its shopping capabilities front and center with a new addition to its home feed.

Social: Facebook Updates Business Manager With Improved Design & Navigation
Facebook is rolling out several updates to Business Manager designed to compliment the new features launched earlier this year.

Mobile: Google swaps ‘voice search’ on Android for Google Assistant
Google is swapping out the familiar blue and red mic in favour of its Assistant on the home screen of Android handsets.

Mobile: Google to Capture & Learn Our Emotions on a Smartphone Camera?
Google is trying to learn about our emotions by offering to return graphic images in response to our expressions from our smartphone cameras.

Mobile: Pinterest Marketers Can Now Create Ad Campaigns on a Mobile Device
Pinterest is making it possible for advertisers to create and edit campaigns with new tools optimised for mobile.

Mobile: Google Rolling Out Updates for Android Auto
A new previously announced interface for Android Auto (automobiles) is rolling out.

Local: Google Search Engineer Ryan Moulton: I Would Resign If Google Altered Results For Political Reasons
Rumours and theories that Google has coded into its search ranking algorithm its political bias. A 13+ year search engineer at Google named Ryan Moulton said if he ever saw evidence of this, he would resign.

Local: Google Adds “Request a Quote” Button to Business Listings in Search Results
Google is automatically adding a large “Request a Quote” button to eligible business listings in search results.

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SEO Migration Part 1: Preparation