IGNITE SEARCH WEEKLY WRAP –
10TH MARCH 2021
100% CURATED SEO/ONLINE MARKETING GOODNESS:
HELPFUL STRATEGIES, TIPS & TRICKS:
SEO: Link Building Q&A with Expert Women in Marketing & SEO
Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around.
SEO: SEO Strategy vs. Tactics: What’s the Difference? A Lot!
It’s essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.
SEO: Google Webmaster Guidelines: Everything You Need to Know & Understand
SEO professionals use Google’s Webmaster Guidelines to choose tactics and strategies that align with Google’s expectations. Here’s what you need to know.
SEO: How Gootkit trojan distributes ransomware via Google SERPs
Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks
SEO: How to Build Links for Ecommerce & Affiliate Sites in 2021
Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results.
Paid: How to Advertise on Facebook: A Beginner’s Guide [Ebook]
Want to learn how to run Facebook ads & set up successful campaigns? Get the basics for advertising on the world’s largest social network in this new ebook.
Paid: Facebook Lead Ads 101: A Guide to Growing Your Business (Examples)
Want to harness the world’s largest social network to generate leads for your business? We thought so. Here’s how to use Facebook lead ads.
Paid: Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetise traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
Paid: Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities & more for paid social success.
Content: Look This Way: 9 Visual Content Options to Consider
Visuals attract viewers to your content as the research shows. Read on for nine examples to help pick the best options.
Content: A Step-By-Step Guide to Winning at Product-Led Content Marketing
Learn about the power of product-led content marketing for generating qualified traffic and meaningful organic conversions.
Content: 7 Easy Ways to Get More Traffic from Evergreen Content
Let’s face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We’ll cover keyword targeting, information updates, image refreshing, and more.
Social: SEO Is Important for YouTube Too
Follow these tips to craft a successful SEO strategy for YouTube.
Social: The Future of Social Marketing: Trends to Track
In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world.
Social: TikTok Marketing: A Content Strategy for Businesses
In this article, you’ll discover how to create a TikTok strategy for business. You’ll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post.
Social: How to Turn your Hobby into a Business with Facebook and Instagram
Here are three free lessons to help you develop a consistent brand, define your business goals using a social media map and set up your business account to start connecting with customers.
Local: How (+ When & Why) to Update Your Google Business Listing
This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.
Local: 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
A strong local search presence is more important than ever given today’s competitive SERPs. These 12 local SEO tips can help get you to the top.
Local: American’s Trust Google More Than Facebook or TikTok
Survey reveals American’s most and least trusted digital platforms. It also unveils some alarming insights into how users think Google operates.
KEY INDUSTRY UPDATES:
SEO: Google’s New Free Hotel Listings Option
Google has announced that it is now offering a free version of its hotel listings, this is now in addition to the paid option.
SEO: Google: When Unindexing Pages From Search Use Noindex, Not Robots.txt
Google’s John Mueller said that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex.
SEO: Google Search Does Not Use Blockchain (For Timestamps)
Google’s John Mueller said Google does not use blockchain for search.
SEO: Google PageSpeed Insights Now Supports HTTP/2 – Scores Might Go Up
Google announced that its PageSpeed Insights tool as of March 3, 2021 uses http/2 to make network requests, that is if the server supports it. If your site is on HTPT/2, you may see your PageSpeed Insights scores go up as a result.
SEO: Google brings Full Coverage news to search results
Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story from a variety of perspectives.”
SEO: Google on Choosing the Best Anchor Text
Google’s Mueller tells how to choose the best anchor text for links.
SEO: If Google Can’t Fetch/Read Your Sitemap File? Try A New File URL.
Google’s John Mueller was asked about an error with Sitemaps files. The question was around Google not being able to fetch and read two of the few XML Sitemap files but those files are perfectly valid. John said it can be a lot of issues but there is a trick you can try.
SEO: Google: We Won’t Build Alternative Identifiers To Track Users Across The Web
Google said “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
SEO: Google’s Mueller on Keys to a Successful Site Migration
Two tips on how to ensure a successful site migration according to Google’s John Mueller.
SEO: Brave Browser to Launch Its Own Search Engine
Makers of the Brave web browser are developing a privacy-focused, user-first search engine.
SEO: Google: What’s new in App + Web properties
Google introduced enhancements that allow you to measure multiple websites, do even more custom analysis, and get faster insights from your data.
- New predictive capabilities in Google Analytics
- Take control of how data is used in Google Analytics
- Introducing the new Google Analytics
SEO: Google: Manage tags easily and safely with the new Community Template Gallery
Google created the new Community Template Gallery for Google Tag Manager. Community Template Gallery is an open platform where partners can share their tag templates. Businesses can then customise these templates to easily implement tags on their websites.
- Improve performance and security with Server-Side Tagging
- Measure conversions while respecting user consent choices
SEO: Google: The mobile challenge, and how to measure it
Google shares how to on mobile conversion with Relative Mobile Conversion Rate (Rel mCvR), which is calculated by dividing the mobile conversion rate with the desktop conversion rate.
SEO: Google: A new way to unify app and website measurement in Google Analytics
Google is announcing a new to measure apps and websites together for the first time in Google Analytics.
SEO: Google: Introducing BigQuery parameters in Data Studio
Google shares how to on running parameterised queries. This provides better customisation and interaction options to your users while making your reports faster.
- Get to insights quicker with Data Studio’s new home page
- “Up and to the right” with Data Studio
- Do more with Data Studio Community Visualizations
- New Enterprise IT Controls for Data Studio
- Access Google Surveys and Google Analytics 4 data in Data Studio
SEO: Google: Extend the reach of your site personalization in Google Optimize
Google shares hot to on Personalisation Feature in Google Optimise to help businesses customise sites so their customers can find exactly what they’re looking for, when they’re looking for it.
- Deliver consistent site experiences with Google Optimize
- A new Optimize feature to keep your website updated through COVID-19
SEO: WordPress Gutenberg 10.1 Boosts Core Web Vitals
Update to the Gutenberg editor improves WordPress Core Web Vitals
SEO: Google Short Videos Now Include Facebook Videos
When Google first launched “short videos” in Google Search it seemed to just show videos from YouTube. Shortly after we spotted both TikTok and Instagram videos in this short video carousel. Now we are notified Google can also show videos from Facebook.
SEO: Google Rolls Out New Key Moment Videos Interface
Google seems to be rolling out a new interface for key moments videos they have been testing for maybe a year now.
SEO: Google Sites Sitemap Documentation Removed
Official developer pages updated to reflect that Google Sites no longer creates sitemaps.
SEO: Microsoft Bing updates search results interface to make it more visually immersive
Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.
SEO: WordPress Considers Dropping Support for IE 11
WordPress announced it’s seeking feedback on dropping Internet Explorer 11 support to gain considerable improvements to performance and development
SEO: Google FAQ Rich Results Issue With Yoast Resolved
Google changed how it parses FAQ schema and it caused FAQ rich result to drop from sites that use Yoast.
SEO: Rich Results Disappear? Google Says It Might Be A Site Wide Quality Issue.
Google’s John Mueller listed a few reasons why your site may not show rich results in the Google Search Results. One of the three reasons is that sometimes Google does not trust the site enough, on the site level, for Google to warrant that the site shows rich results.
SEO: Google Updates PageSpeed Insights Scores
Google announced that in general, Page Speed scores will all rise as of March 3rd, 2021.
SEO: Google Will Not Track Users After Replacing Third-Party Cookies
Google will not find alternative ways to track users after phasing out third-party cookies.
SEO: Google On How to Use Search Console’s Crawl Stats Report
Google’s Daniel Wasiberg breaks down Search Console’s new crawl stats report in a new explainer video.
SEO: Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
SEO: Google Recommends Pyramid Navigation Structure For Large Sites
Google’s John Mueller shed some light on pyramid navigation structure when it comes to Google crawling and ranking large sites.
SEO: Google On Pagination: Would It Be Okay If The Page Was Only Accessible Via Your Site
John Mueller of Google had someone look at this pagination and SEO issue a different way. John said “if someone only saw this page from my site, would that be ok?” If the answer is yes, that would be okay, then “just noindex” the page
Paid: New Google Ads Evasive Ad Content Policy
Google is starting a new Google Ads content policy called “Evasive Ad Content.” Evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos; prohibit usage of invisible UNICODE characters in ads that add no value to the ad content for users; and disallow manipulations of images or videos to hide policy violating content.
Paid: Google Ads mobile app adds custom and performance insights notifications
Custom and performance insights notifications have been added to the Google Ads mobile app. The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.
- Google Ads Mobile App Gains Custom Notifications & Performance Insights
- Google Ads App Gets New Features After 3 Months of No Updates
Social: TikTok Q&A Launches in Video Comment Sections
TikTok Q&A launches as a new way for creators to keep their audience engaged.
Social: Instagram Lets Up to 4 People Go Live in One Stream
Instagram is doubling the capacity of live streams, letting up to four people go live at once.
Local: Google My Business report shows how people found your business
Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section shows you how people found your local listing, either on desktop or mobile and either through Google Search or Google Maps.
Local: Google My Business New Available Performance Metrics Help Doc
Google has updated the Google My Business “available performance metrics” help document to talk more about the new performance reports. Google added a section for “users who viewed your profile” and added more details to the other section.
Local: Semrush to Publicly Sell Shares on New York Stock Exchange
Semrush files to go public, allowing people to buy shares in the company for the first time.