Content Marketing

Content Marketing isn’t just important for business, it’s vital. Content marketing is one of the central planks in any comprehensive marketing strategy for businesses who want to reach more people, engage their customers, and sell more products or services. Ignite Search is one of Western Australia’s premier content marketing agencies, combining years of expertise and real world success into all of our strategy and content.

What is Content Marketing?

Content marketing is a broad approach to marketing that delivers valuable, relevant, and consistent content to attract your desired audience. Content marketing places an emphasis on the relevance and utility of your content, instead of a “hard sell” or self-serving approach. The aim of content marketing is to help potential customers with their problems, engender trust with your brand, and eventually, drive a profitable action, whether that be the purchase of your products or services.

A content strategy can help streamline your business marketing efforts on reaching new people, engaging with your current client base, or even establishing your expertise in a certain subject matter.

How Does Ignite Search Develop A Content Marketing Strategy?

Content marketing encompasses all facets of digital communications – web content such as landing pages and blog posts, electronic direct mail (EDMs), video, podcasts, images, and even interactive content. Social media content is also an important pillar of content marketing.

Ignite Search can create finely crafted, engaging content and deploy that content around a specifically formulated strategy depending on your timing and needs. For example, tax accountants may ramp up content about tax returns around June-July, while a retail business highlighting sales on special occasions such as Christmas or Valentine’s Day. Content without a measurable strategy is running a race with no end. Hence why we not only offer content creation but content management and strategy.

For example, a business may want to drive traffic to detailed content in order to capture an audience. Sharing blog posts and videos that are both engaging and persuasive can drives users in search of useful topic-specific content. These may take the form of infographics, case studies, white papers, eBooks, or “traditional” blog posts. In fact, interesting content is one of the top three reasons people follow brands on social media.


By adding a call to action that encourages users to sign up for your mailing list, you can then use the next stage of your content marketing strategy – that of the EDM – to lead people towards your products and services. This not only improves your SEO, but also builds trust and customer loyalty.

Why Should You Pick Us As Your Content Marketing Partner?

Getting on top of content marketing is one of the biggest challenges for business in the digital age. Finding ideas, committing time to write, and familiarising oneself with platforms and strategies is time-consuming and eats up time better spent on running your business. We understand that not all businesses have the human resources to commit to running a comprehensive content strategy. This is where Ignite Search can help.

Ignite Search offer a turnkey approach to content marketing, making the entire process easy and hassle free. We take care of all the finer points of your content marketing strategy. We gather information, conduct research, write and edit content, and deploy the content according to our expertly formulated strategy. We’ve almost a decade of experience in content marketing, working with small, medium, and enterprise level business.

5 Reasons to Partner with Ignite Search for Content Marketing

  1. Turnkey Approach To Content Marketing
  2. Extensive Content Marketing Experience Across All Industries
  3. Accountable & Measurable Content Marketing
  4. 100% Customised Content Marketing
  5. Strong Focus on Improving Bottom Line With Content Marketing

We provide our content marketing services around the world. With our dedicated content marketing specialists currently assisting clients all around Australia; in Sydney, Melbourne, Perth, Brisbane, Canberra, Hobart, and across the entire Asia-Pacific region.

Unlike “content mills”, we don’t believe in a one-size-fits-all solution. We tailor your content marketing to the type of audience you wish to attract, and the content your current audience will find practical and trustworthy.

We gain a deeper understanding of not only your business and your industry, but also how to reach people who require the service or product that your business offers – whether it’s an outstanding product, a new product, or a niche that the world has never seen before.

No matter what you sell, we provide the words, images, and videos to make sure that what you say cuts through the clutter and the competition.

Get Started With Content Marketing

To give your business the advantage of a premium, hassle-free content marketing plan, contact Ignite Search through our contact page and one of our expert consultants will get in touch with you as quickly as possible.

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