Social Media Marketing

On the planet, there are over three billion social media users, with about 15 million Australians using social media at any given month out of a potential 23 million. With so many people on social media, all keeping up to date with their favourite celebrities, news sources, and brands, social media marketing is one of the most direct ways to reach your audience and promote your business.  Social media marketing is an important facet of digital marketing, and requires planning, pivoting, and engaging content to drive home key messages. Ignite Search can help your business expand its reach and engagement with new social media users using new and innovative social media marketing techniques.

What is Social Media Marketing?

Social media marketing, put simply, is using social media platforms such as Twitter, Instagram, or Facebook to market a businesses’ products or services. Social media marketing works in cohesion with SEO and content marketing as part of a comprehensive digital marketing strategy. Social media marketing encompasses one of two major types: organic and paid social media marketing. Organic social media marketing attempts to harness the power of the crowd to make your message or content spread as far as possible without paid promotion. This could mean “viral” types of video, infographics, or other content.

Paid marketing (often styled as PPC – pay per click) takes the form of highly targeted advertising across a range of media that suits your budget and your objectives. For example, a fashion brand could show off their latest collection in an Instagram carousel, targeted at women between the ages of 16-25, who have an interest in fashion, and follow certain Instagram accounts. Social media analytics can dive deeper into statistics and demographic information to show where trends are emerging and where it drives traffic.

These approaches both have a return on investment in mind and a goal to achieve; be it reach, engagement, sales, or audience growth. Social media marketing also encompasses elements of community or social media management, which deals with the two-way relationship between brand and customer, such as addressing concerns, answering queries, or the most dreaded facet of all; responding to criticism. With our expertise and hands-on approach, Ignite takes the stress out of what to say, and when.

How Does Ignite Search Develop A Social Media Marketing Strategy?

Social Media Marketing is a holistic and comprehensive suite of social media services encompassing content development, deployment, paid content management, community management, and more. As one of Australia’s premier social media marketing agencies, we supercharge your social media marketing whether it’s through Facebook, Twitter, YouTube, Instagram, LinkedIn, and other niche social media such as Pinterest. We’re constantly plugged into the latest and greatest trends to make sure we’re ahead of the game when it changes – such as algorithm alterations, timeline redesigns, feature additions, and other challenges that social media marketing poses to brands.

We can provide an overarching strategy to meet and exceed your goals and investment, community management to ensure you say the right things to the right people for the right result, optimising paid advertising to maximise your return on investment, and monitoring of analytics to ramp up viral content for the widest reach possible.

Why Should You Pick Us As Your Social Media Marketing Partner?

Ignite Search has almost a decade of experience in social media marketing, helping dozens of brands make a successful move toward social media as part of their digital marketing strategy. We use the latest and greatest software to provide deep and granular analytics to better understand your audience and maximise your return on investment. Better yet, our powerful dashboards and cloud-based services mean we cater to all levels of business be it small, medium, or enterprise-level business with national or region-spanning markets.

5 Reasons to Partner with Ignite Search for Social Media Marketing

  1. Turnkey Approach To Social Media Marketing
  2. Extensive Social Media Marketing Experience Across All Industries
  3. Accountable & Measurable Social Media Marketing
  4. 100% Customised Social Media Marketing
  5. Strong Focus on Improving Bottom Line With Social Media Marketing

We provide one-on-one support to our clients globally, including clients in all major cities across Australia, including Melbourne, Sydney, Brisbane, Canberra and Hobart, and across the Asia Pacific region.

At the heart of social is the person – that being your brand, your people, and your audience. This always comes first at Ignite; to increase your business with unparalleled service and attention.

Get Started With Social Media Marketing

Not sure how and where to begin with social media marketing? Let Ignite help. We’ve worked with countless brands and are excited to work with yours. Contact us on 08 9467 9883 and arrange an informal chat to see how Ignite can spark up your social media marketing.

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