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Content Marketing

Why You Need A Chinese Marketing Strategy

Chinese New Year is soon upon us, and if the Chinese market isn’t at the forefront of your mind, it should be! China has over a billion people in its country, and they adore the internet! They spend on average over 5 hours a day on the internet. But, coming from Australia – entering The Chinese market can seem daunting – but it shouldn’t be! Did you know 5.5% of the total population of Australia is part of the Chinese Diasapora! Let’s delve into why you need a Chinese marketing strategy – and what you can do to enter the Chinese market.

Why Enter The Chinese Market

China’s massive population

China’s huge population presents a significant opportunity for Australian businesses to enter the Chinese market. With over a billion people, China offers a vast consumer base that can potentially drive substantial growth and revenue for businesses. By tapping into this market, Australian businesses can access a large customer pool and expand their reach beyond domestic borders. Additionally, the sheer size of the Chinese population allows for diverse market segments and niche opportunities, enabling businesses to cater to specific consumer needs and preferences. Therefore, entering the Chinese market can be highly advantageous for Australian businesses looking to expand their customer base and tap into new growth opportunities.

China’s love for the internet

China’s love for the internet is a key factor that Australian businesses should consider when entering the Chinese market. Platforms such as Weibo, WeChat, and Little Red Book have gained immense popularity among Chinese consumers. Weibo is a microblogging platform that allows businesses to engage with their target audience through posts, videos, and live streaming.

WeChat, on the other hand, is a multipurpose app that offers messaging, social media, and e-commerce functionalities. It provides a convenient way for businesses to connect with Chinese consumers, build brand awareness, and even sell products directly through the app. Little Red Book, also known as Xiao Hong Shu, is a social commerce platform where users share product reviews and recommendations and is extremely popular. It has become a trusted source of information for Chinese consumers, making it a valuable platform for Australian businesses to showcase their products and gain visibility.

By leveraging these internet platforms, Australian businesses can effectively reach and engage with the Chinese audience. They can create compelling content, establish a strong online presence, and build relationships with potential customers. The widespread use of the internet in China provides Australian businesses with an opportunity to promote their products or services, gain valuable consumer insights, and ultimately drive business growth in the Chinese market

China’s High Domestic Consumption

China’s high domestic consumption is another key factor that makes entering the Chinese market beneficial for Australian businesses. With a massive population and a growing middle class, China has become a major consumer market. Chinese consumers have a strong purchasing power and a desire for quality products and services. They are willing to spend on various goods, including luxury items, technology, and experiences.

By tapping into China’s high domestic consumption, Australian businesses have the opportunity to cater to the growing demands of Chinese consumers. They can offer products and services that align with the preferences and aspirations of the Chinese market. This includes adapting marketing strategies, product localisation, and understanding cultural nuances to effectively connect with Chinese consumers.

Moreover, China’s high domestic consumption also provides Australian businesses with the potential for long-term growth. As the Chinese economy continues to develop and consumer spending power increases, there are ample opportunities for Australian businesses to establish a strong presence and build brand loyalty among Chinese consumers.

What Do You Need To Enter The Chinese Market

Little Red Book

Little Red Book has evolved from a social media platform for product reviews into a major e-commerce and social media powerhouse, now serving over 300 million users globally. It plays a critical role in marketing due to its expansive reach, effective product sale strategies, and precise targeting capabilities using geo-location and other data.

WeChat Digital Marketing and Ads

This platform is like WhatsApp and Facebook, but a lot more. It has more than one billion monthly active users. China’s most popular messaging app integrates shopping, bill payment, flight and ride bookings, hotel bookings, flight booking, money management, and a lot more. Powered by QR codes and mini-programs.

Weibo Digital Marketing and Ads

Weibo is like Twitter, Facebook and Reddit but not quite. Businesses can potentially reach 530 million monthly active users through Weibo KOL campaigns, lotteries, advertising, and cross-promotional integration with Taobao/Tmall e-commerce platforms.

Key Opinion Leader (KOL) Marketing

KOL’s are like influencers, but different. Marketers consider it the most cost-effective means of gaining new customers. Provides authority and guides consumers to filter digital clutter. Also covers niche marketing opportunities through the rising of KOCs – Key Opinion Consumers.  The industry is estimated to be worth $15 billion.

Why Choose Ignite Search For Your Chinese Marketing

Lucrative global markets offer phenomenal business potential, as highlighted by the 940 million Internet users in China, which is just 65% of their population and continually growing. With 1.3 billion Chinese speakers worldwide and 39.5 million living in 130 countries outside China, our services are designed to help you thrive in this unique and lucrative digital space. Staying up-to-date with China’s unique sociopolitical and economic landscape, we navigate both the risks and opportunities in the Chinese digital space, aiding your success in unfamiliar territory.

Our full agency capabilities include customising your Chinese digital marketing and SEO strategies, enhancing conversion rates, planning KOL marketing, translating content, setting up WeChat and Baidu Analytics, producing ads for Xiao Hong Shu, and more, to help you understand and leverage user behaviour.

Ignite Search has offices in both Perth and Sydney, we are experts in both Chinese and English marketing, helping you to create the bridge between multiple countries for your business. Our multi-disciplinary team, with over 20 years of experience in various fields including SEO, CRO, web design, branding, and digital advertising, acts as a bridge between the English and Chinese-speaking worlds.

Focused on winning leads and sales, our approach covers all phases of the buyer journey, finding innovative ways to build awareness, boost interest, increase desire, and convert prospects into customers, reflecting our commitment to achieving great outcomes for our clients.

Happy Chinese New Year!

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