By Lydia Barley With the rapid uptake of social media, which has become such an integral part of our day to day lives, it’s no surprise that social media marketing is also a key element to the marketing strategy of many businesses. If your business isn’t on social media, you’re missing out on an opportunity
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It was announced by Google on the 8th October 2018 that, amongst other things, they plan to sunset the Google+ in August of 2019. This was due to two main reasons: low adoption of Google+ and also the resources required to maintain the network. This is a snippet from Google regarding the challenges they have
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By Lydia Barley Blogger, influencer, graphic designer, small business owner, content marketer. No matter who you are (or what your title is), Canva is an extremely useful graphic design tool for you. Whether you’re creating a branded email header for your client, an attractive menu for your business, an interesting (and clickable) thumbnail for your
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By Lydia Barley YouTube, known as the place to go for hours of endless entertainment, whether that come from cute cat videos, funny fail videos, talented musician performance videos or video tutorials. But YouTube has actually become much more than that, it’s become a place for education and has built an online community of over
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By Lydia Barley While the idea of being everywhere seems fantastic, you likely don’t have the time or resources to do so. Social media can be extremely time consuming, especially with the time it takes to stay on top of new features, trends and the best practices for each channel. It’s better that you do
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By Lydia Barley As all marketing professionals know it’s important to stay ‘on top of the game’ and social media is no exception. With the rise of social media, staying ‘on top of the game’ is becoming increasingly important. 79% of Internet users now use social networking sites and of those users 59% access social
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By Cheech Foo Spotted in the wild on Wednesday the 9th August 2017, LinkedIn has just launched this new video recording feature and we are super excited! We are fortunate to have Ben Eatwell, Head of Marketing AUNZ, LinkedIn Sales & Marketing Solutions on board to provide official updates around this new feature (you’ll see
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Introduction The benefits of social media for a business are many; you can gain valuable customer insights, increase brand awareness and loyalty, generate higher converting leads and keep a close-eye on your competitors. But how does social media and content marketing work together to go hand-in-hand with improving SEO? Does it even make a difference?
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Social media is a powerful tool for brand building, because of the two way dialogue: brands are able to engage and interact with the customers and potential customers at the individual level. However, like a double edged sword, a poorly constructed social media campaign can result in disaster, very quickly. In this post, we explore
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