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Single Page Websites: The Pros and Cons

By Lydia Barley

Single page websites seem to be the latest trend at the moment, frequenting the design of many websites. Particularly those that have little to no content or of those businesses that just appreciate simplicity. Aside from their simplicity and clean appearance however are single pages really all that or are they doing more harm than good? Find out in this post, as we breakdown the pros and cons of single page websites.

What is a Single Page Site?

To start off, we thought we should probably define single page websites, for those readers that have no idea what we’re talking about! A single page website, also known as a one-page website, is exactly what it sounds like. It’s a website that consists of just one HTML page. Now that you know what a single page site is, let’s jump into the pros and cons of them.

Pictured: https://www.theartoftexture.com/ a website that successfully sports a single page design.

What Are the Pros of a Single Page Site?

  • They’re easier to navigate through. Due to their simple design and lack of page depth a single page site is extremely easy to navigate through – makes sense right? Rather than hunting through pages and pages of content, everything your visitors want is just one click (or scroll) away.

Website navigation graphic

  • Typically, single page sites convert much easier on mobile. This is due to the ease of use of a single page site, particularly on a mobile device where visitors struggle clicking through to different pages due to the smaller screen size. However, keep in mind that a well-designed multiple page website can convert just as well.
  • They load faster than multi page sites (usually). Due to the lack of content on the site it makes sense that the site typically loads quicker than a site that consists of hundreds of different pages full of thousands of words of content.

Page speed graphic

  • Single page sites are typically cheaper and easier to create and maintain. Due to their simplicity a single page site is typically easier to set up than a multi-page site, reducing the costs associated with their set up and maintenance – perfect for small businesses that are on a budget.
  • A single page site makes it easier to predict and control visitor behaviour. With only one page to navigate through (rather than hundreds), it’s easier to predict what you visitors will do when they land on your site as you know exactly where they will land and what they will see – making it easy to guide them through your marketing funnel. As opposed to a multiple page site where your visitors may click on various pages in a different order to what you want them to do.

What Are the Cons of a Single Page Site?

  • The major con of a single page website is that it doesn’t allow for wide keyword targeting – hugely reducing the SEO potential and capabilities of your site. With a single page website your site can only be designed around one main concept – thus targeting only one keyword/set of keywords. In contrast to a multi-page site, where each page is a new opportunity to rank for a new keyword. This is the limiting feature of single page sites. If your business is an ecommerce giant – offering a range of different products or a local business that offers a range of different services, single page sites aren’t for you.

One page one keyword graphic

  • Single page sites are typically less detailed and less informative than multi page sites. Due to only having one page of content, typically single page sites are less informative and detailed – while this is fine for products or services that are easy to understand, if your product or service is particularly complex, requiring a considerable amount of information for a visitor to understand your product and convert single page sites aren’t for you. Even if you do pack your single page site full of content, you’ll ruin all of the benefits associated with single page sites – it will be harder to navigate through and will lose it’s simple and attractive appearance – making it less likely that your website will convert.

Pictured: http://dicesales.com/ a website for Dice Sales, a digital art director and photographer. The website has little to no content, briefly explaining what Dice does, listing the clients he has worked with and providing visitors with his email, in fewer than 200 words.

So, there we go. That’s the pros and cons of single page sites. While single page sites are attractive in their simplicity and ease of use, they are definitely not ‘one size fits all’. Single page sites can be perfect for some websites, but they are extremely limiting – particularly in their SEO capabilities, meaning that they’re not perfect for every business.

Ignite Search Moves To Mount Pleasant!

new seo agency in mount pleasant perth

We are pleased to announce that we have now moved to Mount Pleasant!

We are now located at 12A/7 The Esplanade, Mount Pleasant WA 6153

What does this mean for our clients (current and future!) as well as our partners and suppliers?

1. Meeting Convenience

It has never been easier to come and visit us for a meeting or just to catch up. Whether you are from north, south east or west, we are located just off the Canning Highway Exit.

2. Ultra Fast Internet Access

Because we work on projects with companies that are not just in Perth but across Australia and the Asia Pacific region, internet speed is vital to doing business efficiently. Therefore we’ve taken the step to invest in this address and now have access to direct fibre NBN, with speeds of 100 megabits download and 40 megabits upload!

This means that no matter where your business is physically located, we are able to provide a service level that is unmatched by any SEO or digital marketing agency in Perth. This, plus our proven methods of digital marketing has become a very compelling differentiation in the market.

3. Nespresso On Demand (NOD)

OK so this is a fun one, but we do love a great cup of coffee in the office! Whether you are a Ristretto fan or a Arpeggio die hard, we’ve got you covered.

Thanks again for all the continued support, and if you are looking to kick some big business goals with SEO, Paid Search (Google Ads), Conversion Optimisation, Remarketing and all things digital, please get in touch with us today!

 

Big Business Decisions in 2016: Example Scenarios and What Should Be Done From An SEO Perspective

big business decisions and seo implications

Before we delve in, I would like to wish everyone a very Happy New Year for 2016! I trust you all had a great break.

Every year, when Christmas and New Year approaches, it is usually a very festive time. It is also a period for reflection and contemplation for some potentially large decisions to be made in the coming months. I’m going to go through some examples of business decisions and the SEO implications and what are some recommended steps.

Please bear in mind that the below recommendations are of a general nature and that you should seek further advise where possible.

 

seo strategy around business expansion

#1 Business Decision:

Expanding into new geographical markets

Scenario:

You are part of the digital marketing team at IT Guru  Services (ITG). ITG is a Singapore-based company, specializing in IT services (website is www.itguruservices.com.sg). Although things are going well, with a headcount of 135, the local market is slowly becoming saturated. You are now eyeing Malaysia as a possible country for expansion, with a view to opening up an office in Cyberjaya, a precinct in Kuala Lumpur.

How it would affect SEO:

Firstly, thought needs to be directly to the domain name presence of IT Guru Services in Malaysia.

Given that the ccTLD is Singapore (.sg), I would advise against just using that as part of your Malaysia website presence. The main reason from an SEO perspective is the fact that .sg domains will not be as likely to rank higher than .my domains within Malaysia, due to the relevance factor.

The other reason thing is purely to do with business professionalism. If I was a Malaysian citizen, I would rather deal with a company that at least made the effort to create a Malaysian focused online presence.

So that begs the question: What type of domain should you create? There are usually two ways: either with a separate  .my domain (e.g. http://www.itguruservices.com.my)  or a creation of a global domain, with a sub-directory for Malaysia (e.g. http://www.itguruservices.com.sg/my). Depending on the long term strategy of IT Guru Services, either way can work effectively.

seo strategy around business acquisition

#2 Business Decision:

Acquiring businesses

Scenario:

You own My Kitchen Owns or MKO for short (www.mykitchenowns.com.au).MKO is a Ecommerce industry category leader in Australia, selling kitchenware such as pots, pans, knives and more online. You have made the decision to acquire a competitor, Kitchen Global Industries (www.kitchenglobalindustries.com.au) or KGI for short, the fourth largest in the market, to maintain your number one position in this space.

How it would affect SEO:

This situation would be an ecommerce acquisition and the fact that both of these companies derive their primary revenue from online (they do not have any brick and mortar stores).

The main consideration would be: Will MKO absorb the KGI entirely, so that KGI will no longer exist or would KGI will stand on its own, similar to how Book Depository being owned but still a separate brand entity to Amazon?

If MKO decides to absorb KGI in its entirety, then it is recommended that all the value of the KGI website, including the backlinks, be directed to the MKO site. You may come across a situation where KGI would offer a line products that KGI won’t have. In that case you should consider a content strategy to fill in the gaps.

If MKO decided to leave the company KGI as it is, continuing to operate separately as a brand, I would start to look at opportunities to create more relevance and domain authority, using each other’s websites.  A prime example is how news.com.au is leveraged by having site wide links pointing to sister assets such as perthnow.com.au and heraldsun.com.au.

ppe

#3 Business Decision:

Introducing new product lines

Scenario:

A Hong Kong company by the name of Loo Tak Wa Enterprises has been known for one thing for the past 20 years since their inception: hand held power tools (e.g. drills, . Now, the management team has determined that the time is ripe for an complementary extension of product lines and they wish to move into the Personal Protection Equipment or PPE for short.

How it would affect SEO:

Once it has been decided, your first port of call is to do a custom keyword research (KWR) for that entire category. Make sure that you know all the products that Loo Tak Wa will be stocking and then make sure that the KWR document will cover all of it.

The second thing is to make sure there are landing pages for them all. Use the keywords discovered to map them all into an Information Architecture (IA), a fancy name for a website structure map. Next comes the creation of content. Remember, Google loves user experience, so write for the user but don’t forget about the search engines too.

Wrapping up my thoughts

 Those three situations outlined above are just examples of the many types of big business decisions an organisation will go through in it’s lifetime. Hopefully if you were thinking to make a big play in the form of one of the above, that will help you with your path to a successful outcome.

About Ignite Search

Ignite Search is a high performance digital marketing agency, focusing primarily on Search Engine Optimisation as well as Paid Search, Analytics Optimisation & Conversion Rate Optimisation.

Based in Perth but servicing clients globally, our core competency is the delivery of effective services for businesses that want to significantly increase their search visibility, traffic, leads and sales, consistently.

To date, the team at Ignite Search have successfully worked with local, national as well as many international brands. Give us a call for a confidential chats on your digital marketing needs.