The Weekly Wrap – 17th July 2019

IGNITE SEARCH WEEKLY WRAP –
17th JULY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Four cool keyword research tools you can use for free now
Here are 4 free keyword research tools to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.

SEO: Data scraping tools for marketers who don’t know code
Here are some free software options to extract data from small to medium data sets to help you get the job done.

SEO: 5% of Google My Business Listing Views Result in a Customer Action
A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings.

SEO: 15 Must-Have Features for Ecommerce Sites
Here is a list of 15 must-have features that attract online shoppers.

SEO: I’ve Written 13 Video Scripts This Year—Here Are My 6 Best Tips
Here are my six best tips for writing effective video scripts.

SEO: Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script
Here’s a script that pulls a report on ad performance based on copy length.

SEO: How to grab featured snippet rankings with zero link building effort
This post will give you a brief idea on how you can rank a page on Google’s featured snippet — without building any links to that page.

SEO: Advanced Duplicate Content Consolidation with Python
In this article, you’ll learn a powerful duplicate content consolidation technique: how to use Python to reorganise canonical clusters to maximise SEO performance.

SEO: 6 Awesome WordPress Plugins That Will Make Your Site Mobile-Friendly
The process of optimising your WordPress site for mobile isn’t rocket science. Here’s how to do it on your own with the assistance of there 6 WordPress plugins.

SEO: Why an SEO should lead your website migration
From URL mapping to testing, here are five ways in which the expertise of an SEO professional can propel your website towards successful migration.

SEO: Most SEOs Say Site UX Can Impact Your Google Rankings
In this article, we discuss why user experience can impact your Google rankings.

SEO: Google Broad Core Updates And Why Some Health Sites Affected
Here is a study to elaborate the effects of the Google Broad Core Updates on some health sites.

SEO: Sponsored Posts From Instagram Influencers Are Driving Less Engagement
A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform.

SEO: Web Design Practices That Frustrate SEO Pros
In this article, we discuss what makes a successful website and that Web designers and SEOs will need to work together to make it happen.

Paid: Everything You Should Know About Google’s NEW Campaign-Level Conversions
In this article, you’ll learn everything you need to know about the new control, including how to set it up, how it can help, and why you should be excited about it!

Paid: Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.

Paid: When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
Long thought to be an easy, one-click optimisation, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it.

Paid: 7 Hidden PPC Features You Probably Don’t Know About
Here are seven hidden PPC features you need to know about in Google Ads, Microsoft Ads, and complementary products.

Paid: Overcome B2B Challenges with Actionable Paid Social Tactics
In this article, you’ll learn the best social platforms, target audiences, and KPIs for your funnel stages and more.

Paid: Everything You Should Know About Google’s NEW Campaign-Level Conversions
In this guide, you’ll learn everything you need to know about Google’s new bid setting.

Content: 5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas
Here are some practical ways to dig in and collect those audience-backed content ideas through a little bit of old-fashioned qualitative research.

Content: Content Is NOT the Same as Content Marketing
In this article, you’ll learn the difference between content and content marketing and eight steps involved in content marketing.

Content: How to Grow Your Email List
Here are 3 proven tips on how to grow your email list. 

Content: How to Choose a Successful Topic for Your Next Guest Article
In this article, we share a systematic approach to find fresh topics to be a successful guest blogger.

Local: SEO Checklist to the Perfect Location Page
In this article, we share a local SEO location page checklist that covers several possible questions a website guest may have when learning about a local business.

Mobile: 6 Mobile Marketing Strategies You Probably Haven’t Considered
Here is a list of six super-effective but easily missed mobile marketing strategies that you can try today!

Social: 7 Ways to Scale Your Facebook Ad Campaigns
In this article, you’ll discover seven ways to scale your Facebook ad campaigns.

Social: Facebook Ad Funnels: A Framework for Any Business
In this article, you’ll discover how to use remarketing as part of a funnel, and more.

Social: How to Use LinkedIn to Turn Cold Prospects Into Warm Leads
In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.

KEY INDUSTRY UPDATES:

 

SEO: Google Explains the Process for Rolling Out Changes to Search Results
Google’s Danny Sullivan explains how changes to search results are implemented in his latest article on the Google Search blog.

SEO: Google says shortnames bug resolved, local listings restored
Google has informed the public all missing listings have been restored.

SEO: Google may be testing shareable search results snippets
Google is at it again, testing a new feature in the core search results.

SEO: Possible Google Search Ranking Algorithm Update July 11 & 12th?
Studies amongst the SEO community suggest that Google might have deploy a search ranking algorithm update.

SEO: Google People Also Search For Below Featured Snippets
Google is showing the people also search for query expander feature below some featured snippet results.

SEO: Google Really Really Uses The URL Parameter Tool Settings
Google is looking for ways to move the URL parameter tool from the old Google Search Console to the new version

SEO: Yep, Google News Officially Launches New Desktop Results Design
Google launched a new card-layout design for Google News search results on desktop.

SEO: Google Launching #AskGoogleWebmasters YouTube Video Series
Google said it is going to launch the #AskGoogleWebmasters video series by John Mueller of Google soon.

SEO: Alexa, Google Home now battling perception of being ‘surveillance’ devices
Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners.

SEO: Bing showing a streamlined recipe carousel in search results
Users can filter rich results according to time and nutrition.

SEO: Google: Be Consistent. Use Either Slash Or No Slash After URL, Not Both.
Google’s John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL.

SEO: Google Showing More Related Search Boxes In Image Search
Google is now showing more related search boxes in the image search results. 

SEO: Google Autocomplete Lightens & Hides Search Results As You Type
Google has rolled out a new search user experience in the desktop search results.

SEO: Google’s John Mueller Explains How Pages Blocked by Robots.txt Are Ranked
Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt.

SEO: Ex-Googler Says PageRank Replaced in 2006
An Ex-Google software engineer mentioned that Google no longer used the original PageRank algorithm.

Paid: Google to Discontinue the AdSense App for iOS and Android
Google is deprecating the AdSense app for iOS and Android in the coming months.

Paid: Amazon’s got a PPC lock on “Prime Day”
Amazon’s Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalise on the rise in “prime day” queries. Turns out, on search, Amazon has “prime day” locked down.

Paid: Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.

Paid: Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customisers which help reduce setup time and are also said to improve ad quality.

Social: Twitter Rolls Out a Desktop Redesign – Does it Live Up to the Hype?
Twitter has finally begun rolling out a redesigned desktop interface which the company has been hyping up for weeks.

Social: YouTube Introduces New Ways for Channels to Make Money
YouTube will soon be rolling out more ways for content creators to earn money directly from viewers.

Social: LinkedIn Adds 3 New Marketing Objectives to Campaign Manager
LinkedIn is adding three new ways for marketers to achieve their advertising goals.

Social: Facebook Makes it Easier to Understand Why an Ad is Shown
Facebook will now provide even more detail when users click on “Why am I seeing this ad?”

Social: Pinterest Rolls Out a Suite of New Video Tools
Pinterest is rolling out a new set of tools to help businesses keep up with the rising demand for video content.

Social: Some YouTubers Angry That Google Search Shows Videos From Non-YouTube Sources
Google is showing videos from third-parties and not YouTube as referral.

Social: Facebook Introduces More Ways for Content Creators to Earn Revenue
Facebook is rolling out new tools that allow creators to monetise their content in different ways.

Local: DuckDuckGo expands its maps UI with a few familiar features
DuckDuckGo announced that it has expanded its local search capabilities with a dedicated maps tab, map re-querying and local autocomplete. 

Local: Google Maps To Fix Suspension & Reviews Issues Soon
Google told Search Engine Land they are pushing out a fix for the issues around business listings not being visible soon.

Related Article:


Mobile: Google Local Result On Mobile With Sticky CTA
Google will stick the CTA options on the bottom of Google My Business listings for local mobile searches.

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