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The Weekly Wrap – 29th April 2020

29TH APRIL 2020


SEO: CMS Migration Guide: A Checklist
In this step-by-step CMS Migration Checklist, you‘ll learn what you need to know before moving to another CMS, what issues you will face and the exact steps to overcome these issues.

SEO: How to Handle Plagiarism
In this article, we discuss strategies to deal with plagarism.

SEO: Link Building Fundamentals
This post will give you an overview of how search engines may use links and what I believe are best practices for cultivating links today.

SEO: Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners
Learn what is covered in Google’s Search Quality Raters Guidelines, how it impacts search, and what you need to know about the concept of E-A-T.

SEO: Google Data Studio Template for SEO: A Ready-to-Use Report
Get a convenient Google Data Studio report for all your marketing needs. Receive data from Google Analytics, Google Search Console, and SEMrush tools.

SEO: How to Increase Ecommerce Sales with a Usability Study
Need to improve ecommerce sales? A heuristic evaluation can help you find usability problems on your website. Here’s how to do it.

SEO: Free PageRank E-Book from Princeton
Search marketing expert Bill Slawski (@bill_slawski) tweeted a link to a “book about PageRank” published by Princeton University. The book provides an overview of how search engines rank web page.

SEO: Backlink Analysis: How to Spot Quality and Toxic Backlinks
This guide will break down the difference between quality and toxic backlinks, show you how to evaluate them, and show you how to remove the toxic backlinks that will hurt your website, traffic, and conversions.

SEO: How to Use Structured Data to Support E-A-T
In this article, you’ll discover a reliable yet underutilised method to leverage structured data to its fullest capacity and boost your content’s perceived E-A-T.

SEO: Rank Tracking Isn’t What It Used to Be – So What’s Next?
The SERPs have changed dramatically. In this article, we discuss why it is important for professional SEOs to rethink rank tracking and account for the true visibility of a web listing in search.

SEO: 4 New Edge SEO Capabilities with Shopify
Now that we have the ability to modify the Shopify codebase (through the CloudFlare CDN and Workers), here are a few things we can take advantage of to further impose our visions of SEO best practice onto our Shopify client websites.

SEO: How the Bing Q&A / Featured Snippet Algorithm Works
In this post, we get the low-down from Ali Alvi – Principal Lead Program Manager at Bing, on Q&A / featured snippet team lead at Bing.

Paid: 7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
With recent economic changes, many marketers are finding themselves back in charge of PPC. Here are some dos and don’ts to help you get your footing.

Paid: What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement
In this article, you’ll discover everything about Facebook’s Campaign Budget Optimisation.

Paid: 5 Signs of Facebook Ads Issues and How to Fix Them
Find 5 most common Instagram and Facebook Ads issues and learn how to fix them. Start improving your ads performance right now.

Content: 3 Simple Steps to Get Your First 1,000 Email Subscribers
Still nowhere near your first 1,000 email subscribers? Ready to give up on growing your list? Instead, try these three simple steps today.

Content: 12 Surprising Examples of Clickbait Headlines That Work
Here are 12 clickbait headlines examples you can try for your next email and content marketing publications.

Social: YouTube SEO: How to Create a YouTube Channel and Promote It
In this guide, we will talk you through how to create a YouTube channel, and provide YouTube SEO tips for all levels of expertise on how to gain more traffic, subscribers, and views. We will also share advice on how to best promote your YouTube channel.

Social: How to Create Instagram Stories Polling Sticker Ads
In this article, you’ll discover how to create an Instagram Stories ad poll for the best engagement.

Social: Instagram Sees Greatest Gains From Recent Social Media Spikes
Here are the key highlights from a new interview with eMarketer senior forecasting analyst Oscar Orozco.

Social: The Complete Guide to Getting Started With YouTube Live
YouTube Live allows you to connect with your audience in real-time, and that connection is more important than ever. In this guide, we’re sharing how to get started, YouTube Live statistics, tips for successful YouTube live streams, and more!

Social: Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world’s second most popular search engine, YouTube.

Social: Snapchat Usage Up During COVID-19, Data Shows How User Behavior is Changing
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.

Social: How Instagram hiding likes affected influencer marketing
Find out why despite removing the “Likes” influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19 situation.

Local: GMB usage declines, but poised to become more powerful post-coronavirus
Google, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location brands.

Local: 15 Things You May Not Know About Yelp
Yelp can help more people discover your local businesses and grow your revenue. You need to know these essential Yelp stats and facts.

Mobile: Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to polish mobile marketing strategies.


SEO: Google Event Structured Data Gets Organizer Property
Google has added the ability to label who the organiser of a specific event using a new property type in your structured data. The new label is organiser and it can be either a person or organisation.

SEO: Google Testing More How To Schema Rich Results Interfaces
Google is testing a little arrow up to show the steps assigned to the snippet. 

SEO: Google Tests Black URL Under Snippet Title
Google is testing showing the URL, in black, but under the clickable title of the snippet.

SEO: Google Search Console reports may have changed
Google has updated many of the reports within Google Search Console to “cover a smaller number of pages, in order to provide better performance in Search Console,” Google wrote. The reports impacted include AMP, Mobile Usability, Speed, all rich result reports.

Related Articles:

SEO: Google: Do You Submit Your Content To Google Manually? Maybe Fix Your Site.
Google’s John Mueller said it again, if you need to manually submit your site’s content and URLs to Google then you probably need to fix your web site.

SEO: Google: Keep Redirects Live So They Are Reprocessed A Few Times
Google’s John Mueller said redirects need to be kept live for at least for a year now, not around a year, so that you can ensure the redirects are reprocessed a few times. He said in most cases, redirects are left in place for multiple years.

SEO: Google Cutting Up to 50% of Marketing Budget
An internal email reveals that Google is cutting up to 50% of it’s marketing budget for the second half of 2020.

SEO: Google Search Adds Feature For Keeping Track of Movies & Shows to Watch
Google is launching a watchlist in search results to help people track the movies and shows they want to see.

SEO: Google launches search tips for when the query doesn’t return great matches
Google today announced it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results on the web.

Related Articles:


SEO: Google Easter Egg Scrolls Number Of Search Results – Marquee Tag
If you search for [marquee tag] in Google, you will see a new easter egg. The section that shows the number of results will scroll like a marquee board.

SEO: Bing: Noindexing Your XML Sitemap Won’t Hurt Bing From Discovering Those URLs
Frédéric Dubut from Bing said that if you noindex your sitemap it still won’t prevent Bing or other search engines from discovering your URLs (noindex on sitemaps do not work that way). This is similar to Google and how other search engines work.

SEO: Google: It’s OK if Site Ranks for Adult Queries
Google’s John Mueller affirmed that it’s not a ranking problem if negative SEO succeeds in making a site rank for adult content.

SEO: Google on How Long it Takes to Rank a New URL After 301 Redirect
Google’s John Mueller said that when conducting a 301 redirect, Google indexed both but instead of ranking the new one, Google is still ranking the old URL.

Related Articles:

SEO: Google Performance Reports Filter Out Automated Queries
Google’s John Mueller said that Google tries to filter out the automated queries from rank checking tools and similar tools in its performance reports within Google Search Console.

SEO: Google Tests New How To Recipe Results Interface
Google seems to be testing a new interface for how to results, maybe just with recipes or maybe more wide spread. 

SEO: Google Shopping Is Free – Froogle Is Back, For Real This Time
Google announced some big news – Google Shopping is now free. That means you can add your products for free to the Google Shopping tab in Google Search.

Related Articles:

SEO: Google Provides New Options to Help You During COVID-19: Google News Update
Find out the latest ways Google helping businesses, like letting merchants sell for free on Google and offering fee relief for News partners. They are also helping users by adding options in the SERPs to find information.

SEO: Google not indexing new content again
It appears Google is having issues indexing new and fresh content again.

Related Articles

Paid: Microsoft Advertising adds cookie-based experiment option
Cookie-based experiments are now available on Microsoft Advertising. Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original campaign.

Related Articles:

Paid: Google Ads Now Allows Some Online Pharmacies to Advertise
Google has updated its Google Ads policy to allow some online pharmacy services to advertise in Google Ads.

Paid: Google Call Only Ads Now Include Link Option
Google Ads has announced their Call Only ads now offers advertisers the option to include a link to their website.

Related Articles:

Paid: Microsoft Advertising adds support for multi-account Google imports
Microsoft Advertising now supports multi-account Google imports allowing advertisers to import an entire Google Ads account or specific campaigns.

Paid: Breaking: Google Ads to Require Identity Verification
Google announced today they will begin requiring documentation of user identity and geographic location for advertisers.

Related Articles:

Social: Snap Launches First Commercial Option on Snapchat Shows
Snapchat is adding a new option for advertisers called “First Commercial.”

Social: Twitter Tips: Most Effective Ways to Create Polls
Twitter is back with more examples of good copy versus bad copy when writing tweets, this time with examples related to publishing polls.

Social: Facebook Publishes Study on the Mental Health Impact of Social Comparison
Facebook commissioned a study of the psychological impact of social comparison, which can be triggered by what people see on social media.

Social: LinkedIn Engagement Up 76% for ‘Work From Home’ Content
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began.

Social: Facebook Messenger Rooms: Drop-in Video Chats With up to 50 People
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms.

Social: Instagram Playbook: Using Stories in the Age of COVID-19
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak.

Social: Facebook & Instagram to Show Where Popular Pages Are Posting From
Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.

Social: LinkedIn to Let Users Add Polls to Posts
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.

Local: Google Adds “Get Online Care” Links To Local Panel
Google is now showing a “get online care” and “see COVID-19 info for visitors” links to a medical or hospital facilities local listing in Google search. 

Local: Google Has Free COVID-19 Posters For Your Business
Google is now offering free printable posters for your local business with messages related to COVID-19. The posters can be hung in your business door window and they range from messages about takeout and delivery and no contact delivery.

Local: Google Search Console Inviting Publishers Into Question Hub
Google launched a pilot in the US to expand the question hub feature

Local: Google testing Question Hub in the U.S. for COVID-related queries
Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US.

Related Articles:

Mobile: Google AdSense Removes iOS & Android Apps From App Store
Google has finally removed the Google Adsense app, therefore you can no longer download them from the the Apple App Store or Google Play Store.

The Weekly Wrap – 5th February 2020




SEO: How Do You Effectively Optimize Your Website in a Tiny Niche?
In this article, you’ll learn how to understand your audience and branching out beyond keywords are important in order to dominate a small niche in search engines.

SEO: Everything You Need To Know About The Google Featured Snippet Deduplication Change
In this article, we summarise everything you need to know about Google’s Feature Snippet Deduplication change in one simple bulleted list that someone can then take and make into an infographic in an effort to build natural links.

SEO: SEO in 2020: Going Beyond Google
In this article, you’ll discover where else SEOs should be focusing their time.

SEO: URL Capitalization & SEO: Does It Really Matter?
In this article, you’ll learn more about URL capitalisation and what should be considered from an SEO perspective.

SEO: Meta descriptions and branding have the most influence on search clickthrough, survey finds
In this article, we share a study from Ignite Visibility on the impact of meta description have on your clickthrough rate (CTR).

SEO: Four common Google Analytics myths busted
In this article, you’ll understand four Google Analytics myths to gain better results.

SEO: Managing SEO for Non-SEOs: 3 Simple Tips
In this article, you’ll learn how to set SEO goals and objectives, find the gaps in your SEO, and have meaningful SEO team meetings.

SEO: 4 Hidden Hreflang Challenges for International SEO
Here are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

SEO: Long Tail Keywords and SEO
In this article, we discuss what long tail keywords are and how they impact SEO.

SEO: What’s happening with featured snippets?
In this article, Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently in with Featured Snippets in Google’s search result pages.

SEO: Going international with SEO: How to make your WordPress site globally friendly
In this article, you’ll find tips and suggestions to set your WordPress site on the path to international influence.

Paid: How to get client buy-in to try new PPC tactics
In this article, you’ll learn how to develop a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible to get your client to try new PPC tactics.

Paid: 3 Major Differences Between Google Ads and Microsoft Advertising
In this article, you’ll learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimise accordingly.

Paid: 8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
In this post, we’ll walk through the many ways to ensure that you’re driving more calls while keeping a close eye on call quality.

Paid: YouTube Display Ads 101: How to Target Placements & Boost Conversions
In this post, you’ll learn everything you need to know to get started with YouTube display ads.

Paid: How to Scale Tags: Example Google Analytics Properties via GTM
Here is how you effectively scale GTM tags across thousands of child sites utilising the resources at hand.

Paid: 7 Facebook Video Advertising Benefits For eCommerce Businesses
In this article, we discuss 7 benefits of deploying Facebook video ads for your eCommerce business.

Paid: YouTube Display Ads 101: How to Target Placements & Boost Conversions
In this article, you’ll learn everything you need to know to get started with YouTube display ads.

Content: How to Create Cornerstone Content That Google Loves
In this article, you’ll learn how to develop cornerstone content that will provide indispensable information people need to know about your website and do business with you.

Content: Don’t Forget These 7 Tips to Get More Search Traffic
Check out these seven often overlooked SEO techniques. We go step by step without getting super technical.

Content: 5 Types of Interactive Content to Attract Valuable Links
Here are five types of interactive content that can inspire your campaigns.

Related Articles:

Content: How to Create a Strategic Social Media Plan [Template]
Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

Local: How to Outsmart Your Competitors Using Location Data [Webinar]
In this article, we share a webinar where you’ll discover how to leverage location data to acquire new customers and steal market share from your competitors.

Social: How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics
In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page.

Social: 5 Ways to Use LinkedIn to Power Your Business
In this article, you’ll discover five ways to use LinkedIn for business.

Social: The 7 Biggest Social Media Sites in 2020
In this article, we look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.

Social: 25 Things You Should Never Do on Social Media
In this article, we discuss 25 things business should not be doing on social media platforms.

Social: Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started
In this article, you’ll learn exactly what a Facebook Messenger chatbot is and how to use them.

Social: Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
In this article, we share an influencer marketing agency study how much brands are currently paying for sponsored content on TikTok and YouTube.

Social: What to Tweet: 21 Easy Ideas for Your Business or Brand
Here are 21 things to tweet from a business or brand account.

Social: Boost Your Facebook Video Views with These 6 Tactics
Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more.

Social: 8 Terrific Tips to Optimize a Twitter Business or Brand Profile
In this article, you’ll discover eight tips for optimising your business or brand’s Twitter profile.

Social: 10 Top Social Media Marketing Experts to Follow
Here are a list of 10 smart, influential and helpful social media marketing experts you should be following.

Social: 8 Ways to Increase Engagement on Your Facebook Business Page
Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime.

Social: Social Media Content Strategy: How to Respond to a Changing Marketplace
In this article, we share a podcast with Jay Bear – Founder of Convince and Convert, discussing the big trends he sees in social media marketing today and discusses the important role of content in your social media strategy.

Social: How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyse and improve your profile visibility, prospecting, and content strategy.

Social: How to Use Instagram Customer Reviews for Maximum Impact
In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV.

Social: Facebook and Google Make Retargeting Harder: How to Prepare
In this article, we share a podcast where we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History tool with special guest, Rich Brooks.

Local: Paid Media & Privacy: What’s Changing & What It Means for Marketers
Here’s a quick look at what’s covered by GDPR and the upcoming e-Privacy Regulation, which affect Europe, but also take a look at the California Consumer Privacy Act and how this is likely to affect our industry.

Mobile: A Definitive Guide to Mobile SEO
In this article, you’ll discover how to make your mobile website rock by leveraging crucial aspects of mobile SEO – from content to UX to technical features and site speed.


SEO: Google: If You Need To Manually Submit Pages To Index Then You Need To Improve Site Quality
Google’s John Mueller said that if Google can’t pick up your webpages to be indexed without using the request indexing feature in Google Search Console, you may need to consider the quality of your site. 

SEO: Google Analytics Conversion Data That Is Exported Will Be Enabled For Bidding In Google Ads By Default
Web conversions you import from Google Analytics App + Web (excluding remarketing conversions) will automatically be used in bidding.

SEO: Google: Most Sites Do Not Have Toxic Links
Google’s John Mueller said that most sites don’t have ‘toxic’ links, or at least, created them on their own.

SEO: Complaints Of Indexing Issues Via Google Search Console
Google’s John Muller addresses concerns regarding Google Search Consoles ‘Request Indexing’ feature.

Related Articles:

SEO: Google: Schema Markup Won’t Get Any Easier; Will Get Harder
Google’s John Mueller said that he believes implementing schema markup for rich results won’t be getting any easier.

SEO: Google: No Need To Preemptively Disavow Links Before Sites Link To You
Google’s John Mueller said there is no need to spend your time on preemptively disavowing links.

SEO: Google: Google Assistant Actions Does Not Help You Rank Higher In Search
Google’s Danny Sullivan address queries regarding whether Google Assistant Actions help get website owners more traffic from organic search.

SEO: Google May Give Use Featured Snippets Reports In Search Console; Maybe…
Google’s Danny Sullivan said that maybe Google will eventually break out Feature Snippet Data in Google Search Console.

SEO: Google Considers Changes To Image Section In Featured Snippets
Google’s Danny Sullivan said that Google seems like they are looking into how they can make changes in Feature Snippet Images, and to not be alarm if the Feature Snippet display changes over the coming months.

SEO: Google: Mixed Languages In URLs Are Fine For Search
Google’s John Mueller said it doesn’t hurt you to used mixed languages in your URLs but it might confuse users who look at your URLs.

SEO: Google Discusses Link Reconsideration Requests
Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request.

SEO: Google Chrome In Google Search Tests Hiding URLs In URL Bar
Google Chrome have been spotted testing hiding the Google search URL from displaying and instead just showing the query you entered into Google in the Google Chrome URL bar.

SEO: Google Right Side Featured Snippet No Longer Deduplicated – For Now…
Google has come through and has now stopped deduplicating the featured snippets that show up on the right side. That is until Google moves the right side featured snippets to the top left position. 

Related Articles:

SEO: New: Google Search Console Removals Tool
Google has just launched a new tool within the new Google Search Console named the removals tool. 

SEO: Google Search News for January 2020
Google has published a new episode of Google Search News providing a brief update of some of the changes around Google Search in January 2020.

SEO: Google Launches SOS Alert For Searches Related to Coronavirus
Google has activated an SOS alert in search results for searches related to the coronavirus outbreak.

SEO: Google Search Patent Update – January 29, 2020
Here are a few interesting Google patents that recently have been granted.

SEO: WordPress 5.4 Will Add Lazy-Loading to All Images
WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements.

SEO: Elementor Page Builder Plugin Vulnerability
Popular WordPress page builder, Elementor has issued an update to patch a vulnerability called an Authenticated Reflected XSS. 

SEO: Bing Implements UX Change to Reduce Missed Clicks
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box.

Paid: Google Ads Switches To Standard Delivery For All Campaign Types
Google announced it is switching all campaigns, not just Search campaigns, Shopping campaigns, and shared budgets but also Display, Video, App and Hotel campaigns to Standard delivery.

Related Articles:

Paid: Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More
Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads.

Local: Google My Business Warning: Unpublished Business Profile Will Be Deleted
Google has been sending out email notices to Google My Business users that their unpublished business profiles will be deleted within 30 days. 

Local: Google My Business Local Listings Showing Massive Photos
Google have been spotted showing a new interface for displaying photos of the business. 

Local: Google: We Do Not Prioritize Crawling For US Sites
Google’s John Mueller said that sites based in the United States do not get crawling priority from Google. 

Local: Tons Of Google My Business Suspensions
Google My Business has performed more and more business suspensions recently according to local SEO experts. In fact, the appeal form seems to have a notice that says there is a high volume of questions around suspension notices.

Local: Apple’s big maps makeover now available across U.S., Europe coming soon
Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe.

Local: DuckDuckGo has other ideas for Google’s EU search choice screen
DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own.

Read Our Blog Post:

2020-2-5 mozcon 2019 blog feature image andy crestodina

MozCon 2019: Andy Crestodina – Content, Rankings, and Lead Generation: A Breakdown Of The 1% Content Strategy

The Weekly Wrap – 2nd October 2019



SEO: 10 Alternative Ways to Level Up Your SEO Skills
This article sets out some alternative methods of testing your existing knowledge and making you a well-rounded SEO.

SEO: One Tool for Improving Image SEO for the Future
In this article, we share a tool will help you optimise your images conveniently.

SEO: When Google SERPs May Undergo a Sea Change
A Google patent tells us when and how Google may decide upon adjusted search features that can change around search results for specific queries.

SEO: How to Win at SEO Through Great UX Today & Beyond
Here’s how to create satisfying answers for users and win more clicks.

SEO: Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice, and Direct Answers [Webinar]
In this article, you’ll learn how key features in your content management system can help maximise your website’s revenue for next-generation SEO.

SEO: Can SEO Have a Negative Effect?
In this article, we discusse whether some SEO practices can backfire and have a negative effect on rankings.

SEO: September 2019 Google Update – Winners and Losers
In this article, we share publishers experiences with Google’s September 2019 Google Update.

Related Articles:

SEO: Optimizing for voice search in 2019: Q&A with Amine Bentahar
In this article, we give you the low down on Anime Bentahar – Chief Digital and Operating Officer at Adantix Digital, insight on how to optimise for voice search in 2019.

SEO: Review Rich Results Keep Getting Removed From Google’s Search Results
In this article, we share real data on the impact of Google’s recent announcement regarding new rules on Review Rich Snippet.

SEO: 4 Ways to Find Low-Volume Keywords for SEO
Here are four ways to find them, including user-generated communities, social media posts, and more.

SEO: 3 Places for SEO Beginners to Focus Their Time
Here are three areas of SEO that you should pay attention to to hone your skills in the craft over time.

SEO: 7 Reasons Why an HTML Sitemap Is a Must-Have
Here are seven reasons to add (or keep) an HTML sitemap.

SEO: Using topic clusters to increase SEO rankings in practical
Here are some tips and a case study on how to strategically use topic clusters to increase SEO rankings.

SEO: 6 Ways to Get More Organic Traffic, Without Ranking Your Website
Here are six ways to grow organic traffic outside of hitting those top-ranking positions yourself.

Paid: Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study]
In this case study, we explore the data and explain why no-headline call-only ads could lower your CPC.

Paid: How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to increase cost efficiency and expand your reach to relevant prospects.

Paid: A Guide to Every Automated Google Ad Type
In this article, you’ll learn the difference between options and naming conventions, as well as when to use each one, so you can confidently make the best decisions for your campaigns.

Paid: How to Use the Synergy Between PPC & SEO to Leverage Campaigns
In this article, we discuss PPC and SEOs’ shared presence on the search engine results pages, including the benefits of PPC on organic search behaviour and simultaneously SEO on PPC cost and ratings.

Paid: A visual guide for every Google Ads extension
Here is an in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. 

Paid: Conversion Value: What It Means & Why It’s Crucial to Your Business
In this article, you’ll learn how by optimising for conversion value, you can improve your account performance where it matters most.

Paid: Small accounts and Responsive Search Ads – Adopt or not?
In this article, we discuss an array of benefits for business to use small accounts adopting Responsive Search Ads (RSA), only when done properly.

Paid: How to Write Facebook Ads That Convert
In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products.

Paid: 60-Minute Masterclass: Google Ads Automation Best Practices
In this article, you’ll learn how advertisers can use Google Ads automation to drive more of the right conversions.

Content: Best Practices for Creating Outstanding & Engaging Infographics
In this article, you’ll learn the best practices for creating infographics that will educate and engage your audience.

Content: Competitor content analysis: Here’s what you can learn
In this article, you’ll learn how understanding your competitors’ content strategies will help you outperform them in the search results.

Content: How to Create Infographics That Go Viral & Drive Traffic
Here are 10 ways to step up your infographic game.

Content: 5 Easy Ways to Open Your Blog Post with a Bang
Here are five ways to open your post that will capture the reader’s imagination and pull them deeper into your content.

Content: How to Score Your Content Assets for Long-Term Success
Learn how to create a scorecard to see how your content is performing qualitatively and quantitatively.

Content: Get More Traffic From Instagram With This Easy Content Plan
In this article, we share a simple framework that can help to gain more traffic. In addition this framework provides you an strategic approach to re-purpose your blog content.

Social: YouTube optimization and intent: Q&A with goop’s Courtney Messerli
In this article, we discuss how to optimise on Youtube with video intent.

Social: How to Use LinkedIn to Build a Powerful Network
In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business.

Social: TikTok: What Marketers Need to Know
In this article, you’ll learn how TikTok works, why marketers should pay attention to TikTok, what kind of content you can create, and more.

Social: IGTV for Business: New Research for Marketers
In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.

Social: Pinterest Ads: The Basics
In this article, you’ll learn everything you need to know about Pinterest Ads and how this advertising platform can help you developed a more well-rounded and diverse digital strategy.

Local: 4 Things to know about Google posts in the 3-pack and local finder
Here is everything you need to know about Google’s update on highlighting display posts in the 3-pack and local finder.


SEO: Google Assistant in Chrome testing Duplex to help users buy movie tickets
Duplex, Google’s automated concierge feature, has made its way to Chrome browsers.

SEO: Google Tests Colorful Dots To Explain Search Results
Google is testing showing colourful dots, a blue, red, yellow and green set of dots, to help users understand different search result elements. 

SEO: Google: H1 Tags Are Not Critical For Search Ranking
Google’s John Mueller said that your site can rank fine with or without H1 tags. You don’t have to use any H1 tags, or you can use many, either way, it is not a critical issue specifically for Google search.

Related Articles:

SEO: Google Is Investigating Spike In Impressions & Queries
Google’s John Mueller said the Google search team is investigating spikes in Search Console impressions for specific queries. 

SEO: Google: Optimizing For RankBrain Is The Same As Optimizing For Users
Google’s Gary Illyes said by making your content for users is accomplishing the same thing as making your content for RankBrain.

SEO: Google’s John Mueller: I Strongly Recommend New Sites Not Use M-Dot URLs
Google’s John Mueller said that he strongly recommends sites, especially new sites, not use m-dot URLs. 

SEO: Google is Testing a New Search Interface for Video Games
Google has been spotted testing a new user interface for video game search results.

SEO: Google on How to Rank Category Pages
Google’s John Mueller discussed how links are viewed by Google and the negative ranking effect of keyword stuffing.

SEO: Google Search Tests Side Bar Filters New Design
Google is testing filling in the white space you normally see on the left and right side of the desktop search results with more options. 

SEO: In response to Google change, Yoast SEO will opt users into all snippet features by default
Yoast SEO users will be opted into all of its snippet features by default. This plugin update – version 12.2 will be released on October 1 2019.

SEO: Google Search Console Breadcrumb Report Had Errors
Google posted in the data anomalies page that Google fixed an error in Breadcrumb validation (the last crumb in the chain does not, in fact, require an explicit URL target). As a result, webmaster can anticipate a reduction in errors in your Breadcrumbs report going forward.

SEO: Google’s John Mueller Google Search News Videos
Google’s John Mueller said that Google will be providing a news recap, maybe monthly, of the more important releases and changes that webmasters care about.

SEO: Google: The Crawl Rate Setting Takes A Day To Kick In
Google’s John Mueller said the crawl rate setting in Google Search Console takes about a day to take effect.

SEO: Google: Embedded & Hotlinked Images Do Not Count As Links
Google’s John Mueller said that if someone takes your image and embeds it on their site using your image URL as the source, also known as hotlinking images, that image would not be considered a link to your web site.

SEO: Google: Emailing Google For SEO Support Never Works
Google’s Gary Illyes said that emailing Google for support with your SEO and your ranking problems in Google never really works.  

Paid: Shopify Marketing now integrates with Microsoft Advertising
Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week.

Paid: Google Ads Report Editor Updated With Easier Cross-Account Analysis
Google Ads is making it easier to analyse performance across multiple accounts using Report Editor.

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Paid: Google Ads Recommendations Get Upgraded
Google now provides improved keyword recommendations, now offers a recommendations table view, and enabled bulk apply and dismiss for manager accounts.

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Paid: Sidecar launches Amazon Advertising campaign management solution
E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. 

Social: Instagram to Help Businesses Sell Products By Reminding Customers on Launch Day
Instagram is testing a way for customers to set reminders about product launches, which may help businesses sell more products on launch day.

Social: Instagram is Encouraging More Content Creation But Offers No Added Incentive
Instagram has launched an account dedicated to encouraging creators to publish more and longer content.

Social: YouTube Makes it Easy for Creators to Search Through and Filter Comments
YouTube is introducing new search filters designed for creators to filter through the comments they receive on videos.

Social: Facebook to Officially Start Hiding Like Counts on Posts
Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia.

Social: Snapchat Extends Length of Video Ads from 10 Seconds to 3 Minutes
Snapchat has substantially increased the maximum duration of video ads from ten seconds to three minutes.

Social: Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad
Pinterest is rolling out a new ad format as well as an all new design for business profiles.

Local: Google Notification Of Removal Of Snippets For European Press Publications
Google now has to comply with the new French law and remove snippets from their search results for European press publications. 

Local: Google Stops Using MapReduce: This Does Not Impact Google Search
Google’s Urs Holzle – Vice President of Technical Infrastructure, announced that Google is not using MapReduce anymore and that this will zero impact on Google Search and your rankings

Local: Google My Business To Remove SMS Messaging
Google said on November 15 2019, messaging will move from SMS to the free Google My Business app.

Local: Businesses can now opt out of Google’s online food ordering
Google has added an opt out feature for online food orders in knowledge panel for local restaurants in India and the US.

Local: Google won’t pay French publishers copyright fees, will limit content in search results instead
Google says it will not pay French publishers the expected copyright licensing fees. Instead, the company will show links and “very short” extracts of news content, which don’t run afoul of the law – Article 15.


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