The Weekly Wrap – 4th September 2019

IGNITE SEARCH WEEKLY WRAP –
4TH SEPTEMBER 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine
In this article, you’ll learn how to enhance your SEO on Google and Amazon.

SEO: Data Studio Showdown: Dashboards vs Reports
Learn how to create (and deliver) each using Google’s free Data Studio.

SEO: Everything You Need to Know About the X-Robots-Tag
In this article, you’ll learn how X-Robots Tag directive relates and differs from other directives out there, such as the robots.txt file and meta robots tag.

SEO: Beyond conventional SEO: Unravelling the mystery of the organic product carousel
In this article, you’ll discover how to rank your products in Google’s organic product carousel.

SEO: How improved Google ratings impact conversions
In this article, you’ll learn how strong ratings impact how users select business in the Search Engine Results Pages (SERPs).

SEO: 4 Effective Ecommerce Link Building Strategies
In this article, you’ll discover some of the ways to build worthwhile links through being a resource and trusted partner.

SEO: How to Avoid SEO Misinformation
There is a lot of SEO misinformation. This is how to recognise the best information about Google.

SEO: Four ways to use marketing feedback loop to optimize SEO efforts
Here are 4 ways to use marketing feedback loop to improve your SEO.

SEO: Should You Compare Your Site to a Competitor’s Site?
In this article, we discuss why you shouldn’t compare your website to your competitors.

SEO: 10 Awesome Paid SEO Tools That Are Worth the Money
Here are 10 awesome, dependable, so-worth-it, paid SEO tools to help enhance your SEO activities.

SEO: Google Rankings and Nofollow Anchor Text
In this article, we will discuss whether the placement of nofollow anchor test help rankings.

SEO: Data Studio Showdown: Dashboards vs Reports
Learn how to create (and deliver) each using Google’s free Data Studio.

Paid: 5 Microsoft Advertising Features You Might Not Know About
In this article, I’ll cover five features you might not know about in Microsoft Advertising, some of which are entirely unique to this platform.

Paid: How to Build a Cross-Channel Lead Generation Strategy in 4 Steps
In this article, you’ll learn how to set up your cross-channel lead generation strategy in just four simple step.

Content: How to Develop a Content Strategy: Start With These 3 Questions
In this article, you’ll learn how these three questions will help you create a successful content marketing strategy.

Content: B2B Content Ideas to Generate Links & Industry Influence
In this blog post, we explain how to attract prospects before and after they’re in buying mode and how to get your brand on the radar of influencers in your industry through blogging.

Content: Your step-by-step guide to content marketing keyword research
This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.

Social: Instagram Stories for Business: How to Create Engaging Stories
In this article, you’ll discover how to use little-known features in Facebook that will drive more traffic to your site.

Social: Study Finds ‘Like’ Buttons Are the Most Harmful Social Media Feature
A study commissioned by the Royal Society for Public Health (RSHP) finds ‘like’ buttons are the most toxic feature on social media.

Social: 4 Secrets of Instagram Marketing That New Ecommerce Stores Often Miss
Here are a few tips that’ll help new ecommerce stores make the most of their Instagram marketing.

Social: How to Drive More Facebook Organic Traffic to Your Site
In this article, you’ll learn what to avoid and discover ideas that will help you get more Facebook traffic.

Social: Instagram Stories for Business: How to Create Engaging Stories
In this article, you’ll discover what makes for good story content, find tips for engagement, and more.

Social: How to Create LinkedIn Articles That People Will Read and Share
In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn.

Social: How to Increase Engagement on Instagram
Here are 5 things you can do this week to increase engagement on Instagram.

KEY INDUSTRY UPDATES:

SEO: Google Tests Capitalizing URLs Of Snippets In Search Results
Google looks to be testing, or maybe it is a bug, capitalising the URL or breadcrumb part of the snippets in the search results. 

SEO: Google Search Console Makes it Easier to Verify Domain Properties
Google is working with with domain name registrars to automate the process of verifying domain properties in Search Console.

Related Articles


SEO: WordPress Hackers Are Using Vulnerable Plugins to Gain Access to Sites
Hackers are reportedly exploiting vulnerabilities in over ten WordPress plugins in order to backdoor sites with rouge admin accounts.

SEO: WordPress 5.3 Will Change How it Blocks Indexing
WordPress announced an important change to how it will block search engines from indexing websites. 

SEO: It’s OK if Structured Data From Desktop Version is Missing from AMP
Google said that it is OK for the AMP version of the website to be missing structured data. But also warned that the desktop and AMP versions of the content must be equivalent.

SEO: Google Image Search Removes Exact Size & Larger Than Tools
Google has removed the exact size and larger than search tools for image search.

Related Articles


SEO: Google Doesn’t Intend to Bring All Old Features to the New Search Console
Google’s John Mueller recently confirmed there are no plans to bring all legacy features to the new version of Search Console.

SEO: Google’s Danny Sullivan Responds Directly to DuckDuckGo’s Anti-Privacy Claims
Google’s Danny Sullivan responds to DuckDuckGo’s video ‘5 Good Reason Why Users Should Stop Using Google And Facebook.

Related Articles


SEO: Bing Webmaster Tools allows site verification via Google Search Console
Bing has launched a beta feature that allows site owners to import their sites from Google Search Console to its own Webmaster Tools.

Related Articles


SEO: Google Begins Penalizing Domain Leasing
Google is taking action by penalising those sections of sites that have these leased out sections.

SEO: Google: Noindex Robots.txt Directive Won’t Work After September 1st
Google wants to remind us that those who depend on using the noindex direct in a robots.txt will be in trouble. Google is stopping supporting that starting September 1, 2019. 

SEO: Google moves to simplify, standardize content policies for publishers
Google is reorganising how it presents publisher content policies, and standardising its content policies and restrictions across AdSense, AdMob and Ad Manager.

SEO: Google: Structured Data Not A Ranking Factor But May Be Worthwhile
Google’s John Mueller said that although structured data is no a ranking factor it may be worthwhile adding, because of how it may enhance your snippets.

SEO: Google: JavaScript SEO is not Dying, It’s Evolving
Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.

SEO: Google: Two Waves Of Indexing Less Vital & Going Away
Google’s John Mueller and Martin Splitt said that two waves of indexing is not dead, however expects that rendering crawling and indexing will come closer together eventually.

SEO: Invalid Markup Does Not Cause Google Manual Actions
Google’s John Mueller said that just having invalid markup wouldn’t be the cause for a manual action.

Paid: Microsoft Audience Ads: Auto Enabled Via Image Extensions
Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it.

Paid: Heads Up: Google Ads Banned Someone for Paying With the New Apple Card
A Google Ads user reports they’ve had their account banned for attempting to pay with Apple’s new credit card.

Paid: Google Ads Now With Seasonality Adjustments For Smart Bidding
Google Ads has launched the a new feature for Smart Bidding that gives you more control over seasonality adjustments. 

Related Articles


Paid: Google Ads Tests Green “Advt.” Label
Google is possibly testing a new ad label, this one goes back from the black “Ad” text, to a green outlined “Advt.” label. 

Paid: TikTok is Working on a Way for Advertisers to Target Users in Other Apps
TikTok is reportedly working on a way to earn revenue through a native audience network for advertisers looking to reach TikTok users.

Paid: Google AdSense Adds More Methods To Improve Ad Quality
Google announced new safeguards are in placed to protect the quality of Google’s ad network.

Content: Google Research: 55% of Consumers Use Videos for Purchase Decisions
Google research shows that 55% of consumers use online videos for shopping research. Google suggests that video marketing is a good way to reach consumers.

Social: Facebook Might Follow Instagram By Removing Like Counts
Facebook may take a page out of its own playbook by removing like counts, similar to what’s being tested on Instagram.

Social: YouTube Will Show Abbreviated Subscriber Counts Starting in September
Starting in September, YouTube will stop showing full subscriber counts for all channels with more than 1,000 subscribers.

Social: Facebook Lets Users Share Music from Spotify to Stories
Facebook has gained another popular Instagram feature, the ability to share songs from Spotify to stories.

Social: Facebook Rolls Out Automated Lead Generation in Messenger
Facebook is launching automated lead generation, which lets businesses qualify leads in Messenger and continue the conversation in their preferred channel.

SociaL: Pinterest Reveals the Top Trending Searches for Fall 2019
Here’s a look at the top trending topics on Pinterest for fall 2019.

Mobile: Google on Mobile-First Indexing: Be Patient, It Will Happen Eventually
Google’s message to site owners, with respect to mobile-first indexing, is to be patient because it will happen to your site eventually.

Local: Google My Business Insights Now On Google Maps Profiles
Google is now showing your Google My Business insights, or a snap shot of it, directly on your Google Maps profile.

Local: Bing Places Also Lets You Import Your Google My Business Listings
Bing now lets you can import your Google My Business listings into Bing Places.

Local: Google now showing competitor ads on local business profiles
Google is now starting to now show competitor ads in local business profiles.

Local: Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel
Google can now show competitive listings above the local knowledge panel.

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