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The Weekly Wrap – 5th February 2020

IGNITE SEARCH WEEKLY WRAP –
5TH FEBRUARY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS &

TRICKS:

SEO: How Do You Effectively Optimize Your Website in a Tiny Niche?
In this article, you’ll learn how to understand your audience and branching out beyond keywords are important in order to dominate a small niche in search engines.

SEO: Everything You Need To Know About The Google Featured Snippet Deduplication Change
In this article, we summarise everything you need to know about Google’s Feature Snippet Deduplication change in one simple bulleted list that someone can then take and make into an infographic in an effort to build natural links.

SEO: SEO in 2020: Going Beyond Google
In this article, you’ll discover where else SEOs should be focusing their time.

SEO: URL Capitalization & SEO: Does It Really Matter?
In this article, you’ll learn more about URL capitalisation and what should be considered from an SEO perspective.

SEO: Meta descriptions and branding have the most influence on search clickthrough, survey finds
In this article, we share a study from Ignite Visibility on the impact of meta description have on your clickthrough rate (CTR).

SEO: Four common Google Analytics myths busted
In this article, you’ll understand four Google Analytics myths to gain better results.

SEO: Managing SEO for Non-SEOs: 3 Simple Tips
In this article, you’ll learn how to set SEO goals and objectives, find the gaps in your SEO, and have meaningful SEO team meetings.

SEO: 4 Hidden Hreflang Challenges for International SEO
Here are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

SEO: Long Tail Keywords and SEO
In this article, we discuss what long tail keywords are and how they impact SEO.

SEO: What’s happening with featured snippets?
In this article, Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently in with Featured Snippets in Google’s search result pages.

SEO: Going international with SEO: How to make your WordPress site globally friendly
In this article, you’ll find tips and suggestions to set your WordPress site on the path to international influence.

Paid: How to get client buy-in to try new PPC tactics
In this article, you’ll learn how to develop a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible to get your client to try new PPC tactics.

Paid: 3 Major Differences Between Google Ads and Microsoft Advertising
In this article, you’ll learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimise accordingly.

Paid: 8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
In this post, we’ll walk through the many ways to ensure that you’re driving more calls while keeping a close eye on call quality.

Paid: YouTube Display Ads 101: How to Target Placements & Boost Conversions
In this post, you’ll learn everything you need to know to get started with YouTube display ads.

Paid: How to Scale Tags: Example Google Analytics Properties via GTM
Here is how you effectively scale GTM tags across thousands of child sites utilising the resources at hand.

Paid: 7 Facebook Video Advertising Benefits For eCommerce Businesses
In this article, we discuss 7 benefits of deploying Facebook video ads for your eCommerce business.

Paid: YouTube Display Ads 101: How to Target Placements & Boost Conversions
In this article, you’ll learn everything you need to know to get started with YouTube display ads.

Content: How to Create Cornerstone Content That Google Loves
In this article, you’ll learn how to develop cornerstone content that will provide indispensable information people need to know about your website and do business with you.

Content: Don’t Forget These 7 Tips to Get More Search Traffic
Check out these seven often overlooked SEO techniques. We go step by step without getting super technical.

Content: 5 Types of Interactive Content to Attract Valuable Links
Here are five types of interactive content that can inspire your campaigns.

Related Articles:


Content: How to Create a Strategic Social Media Plan [Template]
Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

Local: How to Outsmart Your Competitors Using Location Data [Webinar]
In this article, we share a webinar where you’ll discover how to leverage location data to acquire new customers and steal market share from your competitors.

Social: How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics
In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page.

Social: 5 Ways to Use LinkedIn to Power Your Business
In this article, you’ll discover five ways to use LinkedIn for business.

Social: The 7 Biggest Social Media Sites in 2020
In this article, we look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.

Social: 25 Things You Should Never Do on Social Media
In this article, we discuss 25 things business should not be doing on social media platforms.

Social: Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started
In this article, you’ll learn exactly what a Facebook Messenger chatbot is and how to use them.

Social: Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
In this article, we share an influencer marketing agency study how much brands are currently paying for sponsored content on TikTok and YouTube.

Social: What to Tweet: 21 Easy Ideas for Your Business or Brand
Here are 21 things to tweet from a business or brand account.

Social: Boost Your Facebook Video Views with These 6 Tactics
Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more.

Social: 8 Terrific Tips to Optimize a Twitter Business or Brand Profile
In this article, you’ll discover eight tips for optimising your business or brand’s Twitter profile.

Social: 10 Top Social Media Marketing Experts to Follow
Here are a list of 10 smart, influential and helpful social media marketing experts you should be following.

Social: 8 Ways to Increase Engagement on Your Facebook Business Page
Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime.

Social: Social Media Content Strategy: How to Respond to a Changing Marketplace
In this article, we share a podcast with Jay Bear – Founder of Convince and Convert, discussing the big trends he sees in social media marketing today and discusses the important role of content in your social media strategy.

Social: How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyse and improve your profile visibility, prospecting, and content strategy.

Social: How to Use Instagram Customer Reviews for Maximum Impact
In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV.

Social: Facebook and Google Make Retargeting Harder: How to Prepare
In this article, we share a podcast where we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History tool with special guest, Rich Brooks.

Local: Paid Media & Privacy: What’s Changing & What It Means for Marketers
Here’s a quick look at what’s covered by GDPR and the upcoming e-Privacy Regulation, which affect Europe, but also take a look at the California Consumer Privacy Act and how this is likely to affect our industry.

Mobile: A Definitive Guide to Mobile SEO
In this article, you’ll discover how to make your mobile website rock by leveraging crucial aspects of mobile SEO – from content to UX to technical features and site speed.

KEY INDUSTRY UPDATES:

SEO: Google: If You Need To Manually Submit Pages To Index Then You Need To Improve Site Quality
Google’s John Mueller said that if Google can’t pick up your webpages to be indexed without using the request indexing feature in Google Search Console, you may need to consider the quality of your site. 

SEO: Google Analytics Conversion Data That Is Exported Will Be Enabled For Bidding In Google Ads By Default
Web conversions you import from Google Analytics App + Web (excluding remarketing conversions) will automatically be used in bidding.

SEO: Google: Most Sites Do Not Have Toxic Links
Google’s John Mueller said that most sites don’t have ‘toxic’ links, or at least, created them on their own.

SEO: Complaints Of Indexing Issues Via Google Search Console
Google’s John Muller addresses concerns regarding Google Search Consoles ‘Request Indexing’ feature.

Related Articles:


SEO: Google: Schema Markup Won’t Get Any Easier; Will Get Harder
Google’s John Mueller said that he believes implementing schema markup for rich results won’t be getting any easier.

SEO: Google: No Need To Preemptively Disavow Links Before Sites Link To You
Google’s John Mueller said there is no need to spend your time on preemptively disavowing links.

SEO: Google: Google Assistant Actions Does Not Help You Rank Higher In Search
Google’s Danny Sullivan address queries regarding whether Google Assistant Actions help get website owners more traffic from organic search.

SEO: Google May Give Use Featured Snippets Reports In Search Console; Maybe…
Google’s Danny Sullivan said that maybe Google will eventually break out Feature Snippet Data in Google Search Console.

SEO: Google Considers Changes To Image Section In Featured Snippets
Google’s Danny Sullivan said that Google seems like they are looking into how they can make changes in Feature Snippet Images, and to not be alarm if the Feature Snippet display changes over the coming months.

SEO: Google: Mixed Languages In URLs Are Fine For Search
Google’s John Mueller said it doesn’t hurt you to used mixed languages in your URLs but it might confuse users who look at your URLs.

SEO: Google Discusses Link Reconsideration Requests
Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request.

SEO: Google Chrome In Google Search Tests Hiding URLs In URL Bar
Google Chrome have been spotted testing hiding the Google search URL from displaying and instead just showing the query you entered into Google in the Google Chrome URL bar.

SEO: Google Right Side Featured Snippet No Longer Deduplicated – For Now…
Google has come through and has now stopped deduplicating the featured snippets that show up on the right side. That is until Google moves the right side featured snippets to the top left position. 

Related Articles:


SEO: New: Google Search Console Removals Tool
Google has just launched a new tool within the new Google Search Console named the removals tool. 

SEO: Google Search News for January 2020
Google has published a new episode of Google Search News providing a brief update of some of the changes around Google Search in January 2020.

SEO: Google Launches SOS Alert For Searches Related to Coronavirus
Google has activated an SOS alert in search results for searches related to the coronavirus outbreak.

SEO: Google Search Patent Update – January 29, 2020
Here are a few interesting Google patents that recently have been granted.

SEO: WordPress 5.4 Will Add Lazy-Loading to All Images
WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements.

SEO: Elementor Page Builder Plugin Vulnerability
Popular WordPress page builder, Elementor has issued an update to patch a vulnerability called an Authenticated Reflected XSS. 

SEO: Bing Implements UX Change to Reduce Missed Clicks
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box.

Paid: Google Ads Switches To Standard Delivery For All Campaign Types
Google announced it is switching all campaigns, not just Search campaigns, Shopping campaigns, and shared budgets but also Display, Video, App and Hotel campaigns to Standard delivery.

Related Articles:


Paid: Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More
Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads.

Local: Google My Business Warning: Unpublished Business Profile Will Be Deleted
Google has been sending out email notices to Google My Business users that their unpublished business profiles will be deleted within 30 days. 

Local: Google My Business Local Listings Showing Massive Photos
Google have been spotted showing a new interface for displaying photos of the business. 

Local: Google: We Do Not Prioritize Crawling For US Sites
Google’s John Mueller said that sites based in the United States do not get crawling priority from Google. 

Local: Tons Of Google My Business Suspensions
Google My Business has performed more and more business suspensions recently according to local SEO experts. In fact, the appeal form seems to have a notice that says there is a high volume of questions around suspension notices.

Local: Apple’s big maps makeover now available across U.S., Europe coming soon
Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe.

Local: DuckDuckGo has other ideas for Google’s EU search choice screen
DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own.

Read Our Blog Post:

2020-2-5 mozcon 2019 blog feature image andy crestodina

MozCon 2019: Andy Crestodina – Content, Rankings, and Lead Generation: A Breakdown Of The 1% Content Strategy

The Weekly Wrap – 29th January 2020

IGNITE SEARCH WEEKLY WRAP –
29TH JANUARY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS &

TRICKS:

SEO: How to Build Traffic to New or Struggling Websites
In this article, you’ll discover a strategy for building traffic to a new website or one that is struggling.

SEO: 5 of the Most Complex SEO Problems & How to Fix Them
Here is a convenient pocket-sized guide for fixing complex SEO problems and consequently improving your rankings.

SEO: How to Overcome Technical SEO Issues on a Budget
Find out more about technical SEO issues that will require allocating a budget to tackle.

SEO: How BERT is helping SEO agencies focus on collaboration strategies
BERT is pushing agencies to assess how content creators and SEOs collaborate to address users’ intent and provide the best results for clients.

SEO: How to optimize your website’s crawl budget
The best approach to optimize the crawl budget is to start with improving overall site speed and simplifying site structure to help both users and the Googlebot.

SEO: Your reputation depends on a solid (and legal) online review strategy
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Here’s how.

SEO: Key Digital Marketing Trends You Need to Know in 2020 [Webinar]
In this article, we share a webinar where you’ll discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.

SEO: 10 Reasons Why WordPress Is the Best CMS for SEO
In this article, we discuss why WordPress is the most appropriate CMS platform for SEOs.

SEO: Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY]
A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22.

SEO: 6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective.

SEO: 5 Ways SEO & Web Design Go Together
Keep these five pointers in mind when designing your website and you could soon start seeing your content rank higher in the SERPs.

SEO: Bridging SEO and web development: How to get developers on your side
In this article, we share an approach to fostering a healthy, productive environment between SEOs and web developers.

SEO: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits
In this article, you’ll discover four ways you can use DevTools to either identify issues or validate those being raised by third-party technical SEO audit tools.

SEO: How to Evaluate Link Opportunities
In this article, we share a sample process on how to evaluate potential link opportunities based on a number of factors, using both data and instinct. 

SEO: Get ready for an even stronger Google in 2020
In this article, we discuss 4 big trends that will impact Google search in 2020.

Paid: Google Ads Target CPA Bidding: Benefits & Drawbacks
In this article, you’ll learn why targeting CPA can offer benefits with streamlining the bidding process. 

Paid: Learn How to Create PPC Campaigns for Addiction Treatment Facilities
In this article, you’ll learn about the new certification requirement, which certification providers you can trust, and how to optimise your PPC campaigns for maximum success.

Paid: 5 Reasons to Use Amazon DSP for 2020 and Beyond
In this article, we will walk you through 5 reasons your business should be taking advantage of the capabilities of Amazon DSP.

Paid: 11 Amazon Advertising Mistakes to Avoid in 2020
In this article, you’ll discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.

Paid: Google Ads’ Performance Planner can help predict performance across accounts
The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

Paid: Stop paying for clicks when you’ve hit conversion capacity with this script
In this article, you’ll discover how to prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account.

Paid: 5 Key Factors That Impact the Pacing of Your Ad Spend
Here, we’re walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.

Paid: Google Ads Trademark Policies: What You Need To Know
This article covers common trademark issues and steps you can take to fix them.

Paid: Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
In this article, we’ll cover how to work through the AdsManagerApp, formerly the MccApp and how you can adapt single account scripts to the MCC level. 

Paid: [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
This guide is designed to walk you through set up and ensure you have the necessary assets in place.

Content: 11 Reasons Why You Should Use a Docuseries in Your Content Strategy
More brands are bringing the docuseries into focus as part of their digital marketing strategy. Here are 11 reasons why you should follow suit.

Content: Systematically upgrade your existing content: Here’s how (and when) to do it
In this article, we discuss one of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content.

Content: How to find any journalist’s email for content marketing outreach
In this article, we share five best hacks for one of the most time-consuming aspects of digital outreach.

Content: 21 Ways to Write More Compelling Marketing Copy
Here are 21 ways to make your marketing copy more compelling, including using data, customer reviews, and more.

Content: 3 Creative Ways to Promote Content With Carousel Ads
In this article, we discuss 3 ways to improve your content promotion mix by leveraging the benefits of Facebook and Instagram carousel ads.

Content: How to Make Content SEO Friendly
Here are the key steps for making content SEO friendly.

Content: How to Do Diversity and Inclusive Content Marketing That Matters
In this article, you’ll discover how to cultivate a truly inclusive content marketing program that resonates with your audience and could become a differentiator.

Social: How to Improve Your Facebook Ads With Customer Research
In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads.

Social: How to Turn YouTube Viewers Into Subscribers and Leads
In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.

Social: 8 Ways to Increase Engagement on Your Facebook Business Page
Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime.

Social: How to Make Your Google Mobile Search Results More Clickable
Here’s how to make your mobile search results more clickable in Google.

Social: How to Completely Optimize Your Facebook Page
Here’s a guide to ensure you’ve set up your Facebook page correctly and optimised all possible areas to get the best results for your business.

Social: 5 Reasons Businesses Need to Get on TikTok
There are so many reasons businesses should watch, and even get active on, TikTok. In this article, you’ll discover five of the top reasons as well as how to get started.

Social: 12 Unique social media marketing methods that work wonders
In this article, we discuss Statista.com study on social media trends. 

Social: 6 Strategies for Click-Worthy Instagram Carousel Ads
In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking.

Social: Yelp SEO: How to Optimize Your Listings & Rank Higher
Here are some tips on how to increase the likelihood that a customer finds your local business, start optimising your Yelp listing.

Social: How to Use Short Videos to Turn Prospects Into Customers
In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

Social: Social Media ROI: How to Measure Your Social Marketing
In this article, we share a podcast with Christopher from Trust Insights discussing how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.

Social: How to Improve Your Facebook Ads With Customer Research
In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads.

Social: TikTok Self-Service Ads: What Marketers Need to Know
In this article, we share a podcast with Rechel Pederson from The Viral Touch discussing TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more.

Local: What local SEOs should focus on in 2020
Here are four experts offer their top 3 recommendations for local search marketers.

KEY INDUSTRY UPDATES:

SEO: Bing Implements UX Change to Reduce Missed Clicks
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box.

SEO: New: Google Search Console Removals Tool
Google has just launched a new tool within the new Google Search Console named the removals tool. This tool lets you temporarily block search results from your site, it shows reported via other Google public removal tools and you can manage SafeSearch filtering in this tool.

Related Articles:


SEO: Did Google Just Say Links In PDFs Treated As Nofollow Links?
Google’s John Mueller said that for SEO purposes, links in PDF files are treated like links that have the nofollow attribute on them.

SEO: Google: Do Not Translate Image File Names To Local Language
Google says if you have the same image for pages that are translated to local language, you should not change the file name of the image and that you should not translate the filename of that image.

SEO: Google: Not Worth Signing Up For Dofollow Profile Links
Google’s John Mueller said “no” it is not worth signing up for dofollow profile links.

SEO: Botify partnership with Microsoft brings real-time content indexing to Bing
Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot.

SEO: WPS Hide Login Updated to Fix Vulnerability
Popular WordPress security plugin, WPS Hide Login, was discovered to have a vulnerability. The vulnerability was immediately patched as soon as it was discovered.

SEO: Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video
Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO.

SEO: Google’s SEO job description highlights importance of collaborating with multiple teams
Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others.

SEO: Google May Revert Favicons & Black Ad Label On The Desktop Search Results
Google has said they may (or may not) revert this change. For now, Google said they will continue to experiment new changes and may remove the favicons and/or black ad labels on desktop search based on those tests. 

Related Articles:


SEO: Google Moving Right Side Featured Snippet To Top Position
Google is moving any feature snippet displayed on the right side of the Search Engine Result Pages (SERPs) to the top. 

Related Articles:


SEO: Google Search Console Report Colors Updated
Google has updated some of the colours used in the Google Search Console reports, such as the performance report. The colours are now a blue, purple, green and orange.

SEO: New GoogleBot Username Crawling But Chrome 41 Still Visible For Requesting Resources
Google’s John Mueller said as of now, the 41 you see is mostly the user-agent used when requesting resources – rendering is done with a modern Chrome version.

SEO: Mueller Says Google Estimates Signals to Rank New Sites
Google’s John Mueller provided details on how Google’s algorithm handles new websites.

SEO: DuckDuckGo Adds Quick Answers to Search Results
DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets.

SEO: Google’s John Mueller on Ranking Important Pages
Google’s John Mueller discuss the importance of links from the main page and how to signal which pages on a website are important.

SEO: Google Rolls Out Profile Icon To Local Knowledge Panel
Profile icons for your local knowledge panel is now showing up on many local knowledge panels.

SEO: John Mueller Once Messed With A Web Site Hacker
Google’s John Mueller said that he once messed with web site hacker who hacked content onto one of his sites. 

SEO: Google: Reciprocal Links Aren’t Necessarily Bad But…
Google’s John Mueller said that reciprocal links aren’t bad but he did warn that Google is good at finding link schemes & similar games that are sometimes played in that space.

SEO: Google’s Gary Illyes Not Surprised When SEOs Complain When Low Quality Content Is Not Indexed
Google’s Gary Illyes reacts to everyones’ reaction when low quality and spammy content is not indexed anymore.

SEO: Listings that earn featured snippets will not repeat on the first page of Google search
Google’s Danny Sullivan said that pages that earn a featured snippet will no longer repeat as a regular listing on the first page of Google search.

SEO: Google’s John Mueller: One Violation Will Not Result in a Manual Action
Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results.

SEO: Google: A Site Won’t Outrank You Just By Using Hidden Text
Google’s John Mueller said that a site is not going to outrank your site just because of hidden text. Furthermore, he also mentioned that inversely, just having hidden text on a page won’t get the site banned from Google.

SEO: Google: .gov Domain Names Do Not Get A Ranking Boost
Google’s John Mueller said that .gov TLDs, top level domain names, do not get a ranking boost or preference in Google search.

SEO: Google Still Does Support Microformats; At Least For Now
Google’s John Mueller said that microformats are still supported and there are no plans to deprecate that now.

SEO: Google’s John Mueller on Optimizing Images for Search Results
Google’s John Mueller goes over a series of tips on optimising images for search results.

SEO: Google Offers Guidance on Featured Snippets Update
Google is pruning extra URLs from search results that contain a featured snippet. 

SEO: Google Makes it Easy to Revisit Similar Pages From Your Search History
Google is enhancing its Collections in Search feature, making it easy to revisit groups of similar pages.’

SEO: Google Dataset Search is out of beta and adds new features
Google announced it has graduated Google Dataset Search from a beta product and is now fully live. 

Related Article:



SEO: Default Search in Chrome Switched to Bing for Office 365 ProPlus users
Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing.

SEO: Google’s John Mueller Recommends Less Than 5 Hops Per Redirect Chain
Google’s John Mueller advises site owners to aim for less than 5 hops in a 301 redirect chain for URLs that are frequently crawled. 

Paid: Microsoft Advertising Ads Label In Bing Search Blend With Organic Also
Microsoft Advertising Ads labels in Bing’s Search Engine Result Pages (SERPs) are incredibly hard to notice as well.

Social: Twitter Users Can Now React to Direct Messages With Emojis
Twitter’s latest feature draws inspiration from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji. 

Local: Google removes ‘ads’ and ‘sponsored’ labels from flight search results
Google said that they are no longer charge partners for referral links on Google Flights.

Local: DuckDuckGo has other ideas for Google’s EU search choice screen
DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own. 

Local: Google May Have Issues Correctly Indexing Ikea’s International Pages
Google may be having issues indexing and ranking Ikea’s international and localised web pages properly. 

Mobile: Byte, a 6-Second Looping Video App, Launches on iOS and Android
A new social media app called Byte, created by a co-founder of Vine, is now available on iOS and Android. 

Mobile: Google Updates Mobile-First Indexing Best Practices Documentation
Google updated its best practices documentation on mobile-first indexing with a significant amount of additional information.

Related Articles:

Read Our Blog Post:

2020-1-29 MozCon 2019 - Britney Muller Feature Image

MozCon 2019: Britney Muller – Feature Snippets: Essentials To Know & How To Target

The Weekly Wrap – 27th November 2019

IGNITE SEARCH WEEKLY WRAP –
27TH NOVEMBER 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Do a Reverse Image Search on Google Using Desktop or Mobile
In this article, you’ll learn exactly how to do a reverse image search on Google using your computer or mobile device with step-by-step instructions.

SEO: How to use Schema to create a Google Action
In this article, you’ll learn how to use Schema to create Google Action from scratch.

SEO: How to Turn Unlinked Brand Mentions Into Links
In this article, we share a a step-by-step approach to finding these unlinked mentions of your brand and reaching out to the publisher to generate a high-value backlink.

SEO: A Guide to Local Citation Building
Here’s how citation building can help with link building and site visibility – and how to get started building your local citations.

SEO: 10 Bad Links That Can Get You Penalized by Google
This guide will explain 10 different types of bad links that can get you penalised, and what you can do about them.

SEO: JavaScript Indexing Delays Are Still an Issue for Google
Google is getting better and better at indexing JavaScript. But delays in indexing are still a massive issue. Here’s what you can do.

SEO: Long tail keywords: Why they matter so much in content strategy
In this article, you’ll learn the importance of having long tail keywords in your content marketing strategies.

SEO: 5 Reasons Why Scholarship Link Building Fails
Here are five reasons why offering scholarships for links are a fail and can have unwanted consequences.

SEO: Optimizing for position zero: The future of voice search
In this article, we discuss how developed is the voice search opportunity and what specific strategies do brands need to apply.

SEO: How to Choose the RIGHT Keywords to Optimize For
Here are eight tips to ensure you’re targeting the right keywords for your organic and paid search campaigns.

SEO: Going international: How to make your WordPress site globally friendly
Here are some tips and suggested plugins to set your site for international SEO.

SEO: The Practical Guide to Finding Anyone’s Email Address
Here are a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.

SEO: App Store SEO: How to Diagnose a Drop in Traffic & Win It Back
In this article, you’ll discover a super quick and useful video designed to help you do better, easier keyword research.

Paid: Introducing the Ad Gallery
In this article, we explore AD Gallery, a tool that features ads from top platforms including Google, Microsoft, Facebook and many more. 

Content: How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions
Here’s how to create a content strategy that drives links, traffic, and conversions.

Content: The 5 Common Mistakes Every Content Marketer Should Know
Here are 5 frequent, overarching mistakes that every content marketer should avoid.

Content: 13 New and Awesome Content Marketing Tools to Try in 2020
Here are 13 fresh and innovative tools that will help you with your content marketing campaigns.

Social: Snapchat Usage Projected to Grow Over 14% This Year
Snapchat is projected to grow more than anticipated by the end of this year as the company is making a comeback following several years of disappointing user growth.

Social: The 5 Best Twitter Tools to Increase Your Followers
Check out 5 of the best social media marketing tools designed to help you grow your Twitter audience.

Social: 4 Creative Ways to Generate Organic Instagram Engagement
In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.

Social: How to Use Facebook Ads to Promote Limited-Time Offers
In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers.

Social: Customize Your LinkedIn Feed to Help You Accomplish Your Goals
In this article, you’ll learn how to customise your LinkedIn feed to structure your incoming posts to help you accomplish your goals.

Social: How to Customize Facebook Ads for the Customer Journey
In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey.

Local: Google Maps the dominant local search tool, followed by Facebook and Yelp
In this article, we share a some findings on the latest studies on the most dominant entry point for local search.

KEY INDUSTRY UPDATES:

SEO: Google Search Recipe Bug Continues Into Thanksgiving Cooking Season
Google has been investigating a bug with its recipe rich results where the images would disappear from the recipe results, and continues into the festive season.

SEO: Google: We Thought About Engineers Competing To Rank Web Sites In Search But…
Google’s John Mueller said that Google engineers would best avoid compete to rank their own websites in Google search as their knowledge and expertise is not representative of real-world situations.

SEO: Google: We Don’t Generally Make Up URLs On Your Web Site
Google’s John Mueller said that Google will not make up URLs to index on your web site in the case that users found unknown parameters at the end of indexed URLs.

SEO: Google Tests Arrows By Titles In Search Result Snippets
Google is testing a small search results experiment where it is showing an arrow by the title of the snippets in the search results. 

SEO: Google Search News for November 2019
Google Search has continued to evolve since the first episode of Google Search News, in this episode Google’s John Mueller discusses recent Google updates in November 2019.

SEO: Google’s John Mueller: Never Blindly Follow Big Sites’ SEO
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO.

SEO: Google: There Is No Indexing Limit For Number Of Pages Indexed Per Site
Google’s John Mueller addressed a question regarding a limit to Google indexing pages.

SEO: New Google Meta Tag Resulted In Pages Not Being Indexed: Now Fixed
A bug where it can trigger Google to deindex the specific page in one of the new Google snippet controls has been fixed.

SEO: WordPress.com Introduces A New Way For Websites to Make Money
Websites hosted on WordPress.com can now monetise their content with a new recurring payments feature.

SEO: Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More 
Google’s John Mueller also talks about technical SEO, content, communicating with SEOs, and why people should feel free to ask “dumb” questions.

SEO: Google Tests Recipe Rich Result Preview; Making It Harder To Go To Publisher
Google is testing a new preview feature for the recipe results that overlay more details about the steps of a recipe without immediately taking you to the publishers site with the full recipe.

SEO: Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. 

SEO: Product Results Filter Added To Google Search Console Performance Results
Google added a new search appearance filter to the Google Search Console performance reports for “product results.”

SEO: Google Provides New Information on Latest Video Structured Data Features
Google has updated its video structured data help document with new information on some of the latest enhancements to video search results.

SEO: Google Search Console to Report on Data Related to Product Rich Results
Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search.

SEO: Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.

SEO: Google: Links Are Between Indexed URLs, If One Side Is Gone, The Link Is Ignored
Google’s John Mueller said links are between indexed URLs, so if one side is gone, the link is ignored.

SEO: Bing Improves Image Search With Better Understanding of User Queries
Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages.

Paid: Fixed: Google Ads Overreported Conversion Bug
Google has fixed a bug where Google Ads were overreporting conversions.

Related Article:


Paid: Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.

Paid: Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.

Paid: Google Ads Bid Strategy Report With New Top Bidding Signals
Google Ads announced new data available in the bid strategy report that shows you the top bidding signals. 

Paid: Google Ads Tests Car Rental Ad Unit
Google has been spotted a new Google Ad format for car rentals. 

Social: Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length
Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes.

Social: Instagram Explains How Posts Are Chosen for the Explore Page
Instagram has revealed new details regarding what goes into selecting posts and stories for the Explore page.

Social: Facebook Expands its Brand Safety Controls for Advertisers
Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network.

Local: New Google Hotel Features & Filters With Hover Overlays
Google has been spotted testing a new interface on Google Hotel.

Local: Google Tests More Graphical Weather Knowledge Panel
Google has been spotted testing large graphics on how Google show weather results in Google search.

Local: Google Ads To Limit Targeting & Content Options For Political Ads In US
Google announced that it will soon enforce new limitations on what you can use Google Ads for with political ads.

Read Our Blog Post:

Moz Con 2019 - Shannon McGuirk Blog Feature Image

MozCon 2019: Shannon McGuirk – How To Supercharge Link Building With A Digital PR Newsroom.