The Weekly Wrap – 29th January 2020

IGNITE SEARCH WEEKLY WRAP –
29TH JANUARY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS &

TRICKS:

SEO: How to Build Traffic to New or Struggling Websites
In this article, you’ll discover a strategy for building traffic to a new website or one that is struggling.

SEO: 5 of the Most Complex SEO Problems & How to Fix Them
Here is a convenient pocket-sized guide for fixing complex SEO problems and consequently improving your rankings.

SEO: How to Overcome Technical SEO Issues on a Budget
Find out more about technical SEO issues that will require allocating a budget to tackle.

SEO: How BERT is helping SEO agencies focus on collaboration strategies
BERT is pushing agencies to assess how content creators and SEOs collaborate to address users’ intent and provide the best results for clients.

SEO: How to optimize your website’s crawl budget
The best approach to optimize the crawl budget is to start with improving overall site speed and simplifying site structure to help both users and the Googlebot.

SEO: Your reputation depends on a solid (and legal) online review strategy
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Here’s how.

SEO: Key Digital Marketing Trends You Need to Know in 2020 [Webinar]
In this article, we share a webinar where you’ll discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.

SEO: 10 Reasons Why WordPress Is the Best CMS for SEO
In this article, we discuss why WordPress is the most appropriate CMS platform for SEOs.

SEO: Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY]
A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22.

SEO: 6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective.

SEO: 5 Ways SEO & Web Design Go Together
Keep these five pointers in mind when designing your website and you could soon start seeing your content rank higher in the SERPs.

SEO: Bridging SEO and web development: How to get developers on your side
In this article, we share an approach to fostering a healthy, productive environment between SEOs and web developers.

SEO: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits
In this article, you’ll discover four ways you can use DevTools to either identify issues or validate those being raised by third-party technical SEO audit tools.

SEO: How to Evaluate Link Opportunities
In this article, we share a sample process on how to evaluate potential link opportunities based on a number of factors, using both data and instinct. 

SEO: Get ready for an even stronger Google in 2020
In this article, we discuss 4 big trends that will impact Google search in 2020.

Paid: Google Ads Target CPA Bidding: Benefits & Drawbacks
In this article, you’ll learn why targeting CPA can offer benefits with streamlining the bidding process. 

Paid: Learn How to Create PPC Campaigns for Addiction Treatment Facilities
In this article, you’ll learn about the new certification requirement, which certification providers you can trust, and how to optimise your PPC campaigns for maximum success.

Paid: 5 Reasons to Use Amazon DSP for 2020 and Beyond
In this article, we will walk you through 5 reasons your business should be taking advantage of the capabilities of Amazon DSP.

Paid: 11 Amazon Advertising Mistakes to Avoid in 2020
In this article, you’ll discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.

Paid: Google Ads’ Performance Planner can help predict performance across accounts
The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

Paid: Stop paying for clicks when you’ve hit conversion capacity with this script
In this article, you’ll discover how to prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account.

Paid: 5 Key Factors That Impact the Pacing of Your Ad Spend
Here, we’re walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.

Paid: Google Ads Trademark Policies: What You Need To Know
This article covers common trademark issues and steps you can take to fix them.

Paid: Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
In this article, we’ll cover how to work through the AdsManagerApp, formerly the MccApp and how you can adapt single account scripts to the MCC level. 

Paid: [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
This guide is designed to walk you through set up and ensure you have the necessary assets in place.

Content: 11 Reasons Why You Should Use a Docuseries in Your Content Strategy
More brands are bringing the docuseries into focus as part of their digital marketing strategy. Here are 11 reasons why you should follow suit.

Content: Systematically upgrade your existing content: Here’s how (and when) to do it
In this article, we discuss one of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content.

Content: How to find any journalist’s email for content marketing outreach
In this article, we share five best hacks for one of the most time-consuming aspects of digital outreach.

Content: 21 Ways to Write More Compelling Marketing Copy
Here are 21 ways to make your marketing copy more compelling, including using data, customer reviews, and more.

Content: 3 Creative Ways to Promote Content With Carousel Ads
In this article, we discuss 3 ways to improve your content promotion mix by leveraging the benefits of Facebook and Instagram carousel ads.

Content: How to Make Content SEO Friendly
Here are the key steps for making content SEO friendly.

Content: How to Do Diversity and Inclusive Content Marketing That Matters
In this article, you’ll discover how to cultivate a truly inclusive content marketing program that resonates with your audience and could become a differentiator.

Social: How to Improve Your Facebook Ads With Customer Research
In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads.

Social: How to Turn YouTube Viewers Into Subscribers and Leads
In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.

Social: 8 Ways to Increase Engagement on Your Facebook Business Page
Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime.

Social: How to Make Your Google Mobile Search Results More Clickable
Here’s how to make your mobile search results more clickable in Google.

Social: How to Completely Optimize Your Facebook Page
Here’s a guide to ensure you’ve set up your Facebook page correctly and optimised all possible areas to get the best results for your business.

Social: 5 Reasons Businesses Need to Get on TikTok
There are so many reasons businesses should watch, and even get active on, TikTok. In this article, you’ll discover five of the top reasons as well as how to get started.

Social: 12 Unique social media marketing methods that work wonders
In this article, we discuss Statista.com study on social media trends. 

Social: 6 Strategies for Click-Worthy Instagram Carousel Ads
In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking.

Social: Yelp SEO: How to Optimize Your Listings & Rank Higher
Here are some tips on how to increase the likelihood that a customer finds your local business, start optimising your Yelp listing.

Social: How to Use Short Videos to Turn Prospects Into Customers
In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

Social: Social Media ROI: How to Measure Your Social Marketing
In this article, we share a podcast with Christopher from Trust Insights discussing how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.

Social: How to Improve Your Facebook Ads With Customer Research
In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads.

Social: TikTok Self-Service Ads: What Marketers Need to Know
In this article, we share a podcast with Rechel Pederson from The Viral Touch discussing TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more.

Local: What local SEOs should focus on in 2020
Here are four experts offer their top 3 recommendations for local search marketers.

KEY INDUSTRY UPDATES:

SEO: Bing Implements UX Change to Reduce Missed Clicks
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box.

SEO: New: Google Search Console Removals Tool
Google has just launched a new tool within the new Google Search Console named the removals tool. This tool lets you temporarily block search results from your site, it shows reported via other Google public removal tools and you can manage SafeSearch filtering in this tool.

Related Articles:


SEO: Did Google Just Say Links In PDFs Treated As Nofollow Links?
Google’s John Mueller said that for SEO purposes, links in PDF files are treated like links that have the nofollow attribute on them.

SEO: Google: Do Not Translate Image File Names To Local Language
Google says if you have the same image for pages that are translated to local language, you should not change the file name of the image and that you should not translate the filename of that image.

SEO: Google: Not Worth Signing Up For Dofollow Profile Links
Google’s John Mueller said “no” it is not worth signing up for dofollow profile links.

SEO: Botify partnership with Microsoft brings real-time content indexing to Bing
Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot.

SEO: WPS Hide Login Updated to Fix Vulnerability
Popular WordPress security plugin, WPS Hide Login, was discovered to have a vulnerability. The vulnerability was immediately patched as soon as it was discovered.

SEO: Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video
Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO.

SEO: Google’s SEO job description highlights importance of collaborating with multiple teams
Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others.

SEO: Google May Revert Favicons & Black Ad Label On The Desktop Search Results
Google has said they may (or may not) revert this change. For now, Google said they will continue to experiment new changes and may remove the favicons and/or black ad labels on desktop search based on those tests. 

Related Articles:


SEO: Google Moving Right Side Featured Snippet To Top Position
Google is moving any feature snippet displayed on the right side of the Search Engine Result Pages (SERPs) to the top. 

Related Articles:


SEO: Google Search Console Report Colors Updated
Google has updated some of the colours used in the Google Search Console reports, such as the performance report. The colours are now a blue, purple, green and orange.

SEO: New GoogleBot Username Crawling But Chrome 41 Still Visible For Requesting Resources
Google’s John Mueller said as of now, the 41 you see is mostly the user-agent used when requesting resources – rendering is done with a modern Chrome version.

SEO: Mueller Says Google Estimates Signals to Rank New Sites
Google’s John Mueller provided details on how Google’s algorithm handles new websites.

SEO: DuckDuckGo Adds Quick Answers to Search Results
DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets.

SEO: Google’s John Mueller on Ranking Important Pages
Google’s John Mueller discuss the importance of links from the main page and how to signal which pages on a website are important.

SEO: Google Rolls Out Profile Icon To Local Knowledge Panel
Profile icons for your local knowledge panel is now showing up on many local knowledge panels.

SEO: John Mueller Once Messed With A Web Site Hacker
Google’s John Mueller said that he once messed with web site hacker who hacked content onto one of his sites. 

SEO: Google: Reciprocal Links Aren’t Necessarily Bad But…
Google’s John Mueller said that reciprocal links aren’t bad but he did warn that Google is good at finding link schemes & similar games that are sometimes played in that space.

SEO: Google’s Gary Illyes Not Surprised When SEOs Complain When Low Quality Content Is Not Indexed
Google’s Gary Illyes reacts to everyones’ reaction when low quality and spammy content is not indexed anymore.

SEO: Listings that earn featured snippets will not repeat on the first page of Google search
Google’s Danny Sullivan said that pages that earn a featured snippet will no longer repeat as a regular listing on the first page of Google search.

SEO: Google’s John Mueller: One Violation Will Not Result in a Manual Action
Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results.

SEO: Google: A Site Won’t Outrank You Just By Using Hidden Text
Google’s John Mueller said that a site is not going to outrank your site just because of hidden text. Furthermore, he also mentioned that inversely, just having hidden text on a page won’t get the site banned from Google.

SEO: Google: .gov Domain Names Do Not Get A Ranking Boost
Google’s John Mueller said that .gov TLDs, top level domain names, do not get a ranking boost or preference in Google search.

SEO: Google Still Does Support Microformats; At Least For Now
Google’s John Mueller said that microformats are still supported and there are no plans to deprecate that now.

SEO: Google’s John Mueller on Optimizing Images for Search Results
Google’s John Mueller goes over a series of tips on optimising images for search results.

SEO: Google Offers Guidance on Featured Snippets Update
Google is pruning extra URLs from search results that contain a featured snippet. 

SEO: Google Makes it Easy to Revisit Similar Pages From Your Search History
Google is enhancing its Collections in Search feature, making it easy to revisit groups of similar pages.’

SEO: Google Dataset Search is out of beta and adds new features
Google announced it has graduated Google Dataset Search from a beta product and is now fully live. 

Related Article:



SEO: Default Search in Chrome Switched to Bing for Office 365 ProPlus users
Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing.

SEO: Google’s John Mueller Recommends Less Than 5 Hops Per Redirect Chain
Google’s John Mueller advises site owners to aim for less than 5 hops in a 301 redirect chain for URLs that are frequently crawled. 

Paid: Microsoft Advertising Ads Label In Bing Search Blend With Organic Also
Microsoft Advertising Ads labels in Bing’s Search Engine Result Pages (SERPs) are incredibly hard to notice as well.

Social: Twitter Users Can Now React to Direct Messages With Emojis
Twitter’s latest feature draws inspiration from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji. 

Local: Google removes ‘ads’ and ‘sponsored’ labels from flight search results
Google said that they are no longer charge partners for referral links on Google Flights.

Local: DuckDuckGo has other ideas for Google’s EU search choice screen
DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own. 

Local: Google May Have Issues Correctly Indexing Ikea’s International Pages
Google may be having issues indexing and ranking Ikea’s international and localised web pages properly. 

Mobile: Byte, a 6-Second Looping Video App, Launches on iOS and Android
A new social media app called Byte, created by a co-founder of Vine, is now available on iOS and Android. 

Mobile: Google Updates Mobile-First Indexing Best Practices Documentation
Google updated its best practices documentation on mobile-first indexing with a significant amount of additional information.

Related Articles:

Read Our Blog Post:

2020-1-29 MozCon 2019 - Britney Muller Feature Image

MozCon 2019: Britney Muller – Feature Snippets: Essentials To Know & How To Target

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