The Weekly Wrap – 28th August 2019

IGNITE SEARCH WEEKLY WRAP –
28TH AUGUST 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: 5 Types of Social Proof to Use on Your Website Now
Here’s a rundown of the most important social proof elements to consider adding to your website.

SEO: How to Leverage Seasonal Content for SEO Campaigns
In this article, you’ll learn why the best place to start your seasonal SEO campaign is with content.

SEO: There Is No Single Way to Do SEO – Here’s Why
In this article, you’ll learn there is no single way on executing your SEO campaign.

SEO: Lead Volume vs. Lead Quality By RuthBurrReedy
In this article, you’ll learn the difference between lead volume and lead quality.

SEO: SEO & Clickless Google SERPs: How to Deal with Them
Here’s how you can optimise rich snippets for better user experience – even when it’s a zero-click result – so that everyone benefits.

SEO: Why Your SEO Keyword Research Needs to Evolve & Focus on Topics
Here’s why you should focus on topics rather than keywords to boost your traffic and rankings.

SEO: 6 Link Building Opportunities That Big Brands Often Miss
Here are six link-building opportunities that larger brands should explore (but often overlook).

SEO: What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?
In this article, you’ll learn the difference between Google Guaranteed and Google Screened. 

SEO: Is there a Google Patent on Natural Link Profiles?
In this article, you’ll learn the difference between natural and unnatural links.

Paid: Never go over budget again with this advanced Google Ads Script
Here’s an advanced budget tracking script so you can track media spend with alerts when you get close to budget.

Paid: Advanced PPC Strategies for Your Ecommerce Site
Here are some advanced PPC strategies retailers can use in order to stay ahead.

Paid: Five great tools to improve PPC ads
Here is a list of five amazing tools to save you time, give you crucial insights, and raise money for your business.

Paid: How brick-and-mortar retailers can succeed on Amazon
In this article, you’ll learn how brick-and-mortar retailers can attach customers with Amazon.

Content: How to Craft a Customer Experience That Creates Conversations
In this article, you’ll learn with talk triggers, businesses can enhance customer experience and achieve growth more effectively than through any other means. 

Content: How to Optimize Your Website for Voice Search and Featured Snippets
Here are 4 key steps for optimising your website for voice search. These include optimising for featured snippets and using structured content.

Content: 5 Actions Backed by Research to Improve Your Content Marketing
Refresh your content marketing program or make the case for a new one with this research-based advice.

Content: How to Create Videos That Sell
In this article, you’ll learn why video is such a powerful marketing tool, how to develop video topics, and more.

Content: 4 Reasons Why Your Content Isn’t Ranking
In this post, we’re going to review some probable reasons why search engines just aren’t picking up your content.

Social: How to optimize your video marketing strategy on YouTube
In this article, we’re going to give you some of our tried and tested tips on how to optimise your video marketing strategy on YouTube.

Social:How to Sell Like Crazy with Facebook Slideshow Ads
In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads.

Social: 30 Instagram Facts You Need to Know
Get up-to-date stats about everything from Instagram ads, Stories, usage, worth and more.

Social: How to Set Up a Facebook Ad Funnel for eCommerce Products
In this article, you’ll find a step-by-step guide for creating a complete Facebook ad funnel that works.

Mobile: How AMP technology can upgrade your email campaigns
In this article, you’ll learn how AMP technology can create a more satisfying interaction experiences that will grow companies email responses and encourage more actions.

KEY INDUSTRY UPDATES:

SEO: Google: You Can Use Multiple Types Of Structured Data On Same Page
Google allows you to use multiple types of structured data on a page, even if it won’t get featured in the rich results.

SEO: Google: Sponsored Content Needs Nofollow On External Links But Does Not Need Noindex
Google said that you do need to nofollow external links on sponsored content but you do not have to block Google from indexing that content.

SEO:Google: XML Sitemaps Still Second Most Important Source Of URL Discover
Google’s Gary Illyess confirmed that XML Sitemaps are still the second most important source Google uses to crawl and discover URLs. 

SEO: Google Confirms Featured Snippets Anchors & Highlights Feature On Desktop
Google confirmed it’s testing a feature that takes the searcher from the search results page to a third-party site, then anchors them to that exact location on the site while highlighting that content.

SEO: Google Search Console API drops more app features
Google announced it is removing some features from the current Search Console API. Most of these features are related to apps, specifically Android app search appearance types.

Related Articles:


SEO: Google: Web Site Traffic Is Not A Ranking Factor
Google has officially state that website traffic is not a ranking factor.

SEO: Moving To A New Domain To Escape A Google Penalty Might Not Work Says Google
Google’s John Mueller said Google will treat websites that moved to a new domain to escape a Google Penalty the same & pick a canonical for the combined signals.

SEO: Google Says it Doesn’t Require Fixing Structured Data Warnings
Google’s John Mueller said Google doesn’t require fixing structured data tool warnings. But encouraged fixing it if possible.

SEO: Google Still Penalizing Sites For Unnatural Links & It Can Hurt Bad
Dan Petrovic from Dejan SEO said his site was slapped by an unnatural links manual action by Google and the result was that his site no longer ranks for its name or key terms.

Related Articles


SEO: Google Expands Favicon & Black Breadcrumb At Top Test
Google is showing the favicon and black URL/breadcrumb at the top of the snippet in both mobile and desktop search results.

Related Articles:


SEO: You Can’t Hide From Google’s Mobile-First Indexing
Google’s John Mueller said that Google does not plan to provide an opt-in or opt-out for mobile-first indexing.

Related Articles:


SEO: Google Tests Expandable People Also Search For
Google is testing an expandable version of the people also search for carousel. 

SEO: Google Search Console Adds AMP On Image Result Report – Here Is How To See It
Google has started to show data in Search Console related to a new image search feature introduced last month.

Related Articles:


SEO: Bing Webmaster Tools Now Supports Domain Connect For Easier Site Verification
Bing announced yesterday that it is now supporting Domain Connect, a third-party service, to make the process of site verification within Bing Webmaster Tools faster and easier. 

Related Articles:


SEO: Google’s Indexing Issues Continue But This One Is Different
Google is having issues indexing new content again.

SEO: Google AMP Cache Pages Gets A New Share Icon
Google AMP Cache Pages are now showing the native sharing icon, as opposed to a drop down that shows you the site’s URL.

SEO: Google UI Bug Drops URLs From Search Results Page
Google have been spotted testing some search result listings with missing URLs. Instead you just see a favicon, a hashtag and an arrow down.

SEO: Google People Also View Images
Google has been spotted testing the people also view carousel with images and icons in them. 

Paid: Google rolls out maximize conversion value smart bidding strategy
The newest smart bidding strategy in Google Ads’ lineup, maximise conversion value, is now available in all Search campaigns. 

Paid: Google Ads Lets Users Add Filters to the Overview Page
Google Ads is introducing filters to the Overview page in response to users feedback.

Paid: Google Local Listing For Dodge Dealership Shows Toyota Advertisement
Google have been spotted displaying an add from a difference branded company in Google’s Local Knowledge panel.

Paid: Google AdSense Announces Crackdown on Invalid Clicks
Google AdSense announced they will stop showing ads before invalid clicks happen. 

Content: Study Finds the Structure of Most Blogs May Be Hurting Search Rankings
A recent study on blog structure finds most blogs are making a critical mistake that could impact rankings.

Mobile: Owners Can Now Reply To Reviews On Google Maps Android
Google now lets owners and managers of verified businesses can reply to reviews directly from their Business Profile on Google Maps Android. 

Mobile: Google Tests Featured Snippets Anchors & Highlights On Desktop
Google has a feature on mobile, where if a featured snippet leads to an AMP page, Google can take the searcher after they click on the snippet to your AMP page, anchor them down to the section of the content the searcher wants to see and highlight that content in yellow.

Mobile: Google Introduces Relative Mobile Conversion Rate Metric
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate.

Mobile: You can now add custom JavaScript to AMP pages
Google announced that custom JavaScript can now be added to AMP pages. The amp-script component can be used to enable user interactions, and to share code across AMP-enabled and non-AMP pages.

Social: Instagram is Doubling Down on Stories Ads
Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users.

Social: Twitter Introduces More Flexible Bidding Options for Video Ads
Twitter is giving advertisers the option to bid on the first 6 seconds of a video ad view.

Social: LinkedIn Introduces a Central Hub for Actionable Marketing Insights
LinkedIn rolled out a new page dedicated to insights and research, which is designed to help marketers make informed decisions about their social media strategies.

Social: Twitter Reveals Tweets With Video Generate 10X More Engagement
Twitter has revealed that adding video to a tweet can attract ten times the engagement as a tweet without video.

Social: Facebook Makes Changes to Housing, Employment, and Credit Ads
Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit.

Local: Yelp Introduces Personalized Search Results
Yelp is giving users the option to personalise their search results based on diet, lifestyle, and accessibility.

Local: Google Adds Delivery Icons To Local Pack
Google has added delivery icons to the local pack listings that Google can send searchers directly to an online delivery service.

Local: Google My Business Adds New Service Options For Some Industries
Google has added, for some industries, new service options that these businesses can choose.

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