The Weekly Wrap – 27th November 2019

IGNITE SEARCH WEEKLY WRAP –
27TH NOVEMBER 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Do a Reverse Image Search on Google Using Desktop or Mobile
In this article, you’ll learn exactly how to do a reverse image search on Google using your computer or mobile device with step-by-step instructions.

SEO: How to use Schema to create a Google Action
In this article, you’ll learn how to use Schema to create Google Action from scratch.

SEO: How to Turn Unlinked Brand Mentions Into Links
In this article, we share a a step-by-step approach to finding these unlinked mentions of your brand and reaching out to the publisher to generate a high-value backlink.

SEO: A Guide to Local Citation Building
Here’s how citation building can help with link building and site visibility – and how to get started building your local citations.

SEO: 10 Bad Links That Can Get You Penalized by Google
This guide will explain 10 different types of bad links that can get you penalised, and what you can do about them.

SEO: JavaScript Indexing Delays Are Still an Issue for Google
Google is getting better and better at indexing JavaScript. But delays in indexing are still a massive issue. Here’s what you can do.

SEO: Long tail keywords: Why they matter so much in content strategy
In this article, you’ll learn the importance of having long tail keywords in your content marketing strategies.

SEO: 5 Reasons Why Scholarship Link Building Fails
Here are five reasons why offering scholarships for links are a fail and can have unwanted consequences.

SEO: Optimizing for position zero: The future of voice search
In this article, we discuss how developed is the voice search opportunity and what specific strategies do brands need to apply.

SEO: How to Choose the RIGHT Keywords to Optimize For
Here are eight tips to ensure you’re targeting the right keywords for your organic and paid search campaigns.

SEO: Going international: How to make your WordPress site globally friendly
Here are some tips and suggested plugins to set your site for international SEO.

SEO: The Practical Guide to Finding Anyone’s Email Address
Here are a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.

SEO: App Store SEO: How to Diagnose a Drop in Traffic & Win It Back
In this article, you’ll discover a super quick and useful video designed to help you do better, easier keyword research.

Paid: Introducing the Ad Gallery
In this article, we explore AD Gallery, a tool that features ads from top platforms including Google, Microsoft, Facebook and many more. 

Content: How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions
Here’s how to create a content strategy that drives links, traffic, and conversions.

Content: The 5 Common Mistakes Every Content Marketer Should Know
Here are 5 frequent, overarching mistakes that every content marketer should avoid.

Content: 13 New and Awesome Content Marketing Tools to Try in 2020
Here are 13 fresh and innovative tools that will help you with your content marketing campaigns.

Social: Snapchat Usage Projected to Grow Over 14% This Year
Snapchat is projected to grow more than anticipated by the end of this year as the company is making a comeback following several years of disappointing user growth.

Social: The 5 Best Twitter Tools to Increase Your Followers
Check out 5 of the best social media marketing tools designed to help you grow your Twitter audience.

Social: 4 Creative Ways to Generate Organic Instagram Engagement
In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.

Social: How to Use Facebook Ads to Promote Limited-Time Offers
In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers.

Social: Customize Your LinkedIn Feed to Help You Accomplish Your Goals
In this article, you’ll learn how to customise your LinkedIn feed to structure your incoming posts to help you accomplish your goals.

Social: How to Customize Facebook Ads for the Customer Journey
In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey.

Local: Google Maps the dominant local search tool, followed by Facebook and Yelp
In this article, we share a some findings on the latest studies on the most dominant entry point for local search.

KEY INDUSTRY UPDATES:

SEO: Google Search Recipe Bug Continues Into Thanksgiving Cooking Season
Google has been investigating a bug with its recipe rich results where the images would disappear from the recipe results, and continues into the festive season.

SEO: Google: We Thought About Engineers Competing To Rank Web Sites In Search But…
Google’s John Mueller said that Google engineers would best avoid compete to rank their own websites in Google search as their knowledge and expertise is not representative of real-world situations.

SEO: Google: We Don’t Generally Make Up URLs On Your Web Site
Google’s John Mueller said that Google will not make up URLs to index on your web site in the case that users found unknown parameters at the end of indexed URLs.

SEO: Google Tests Arrows By Titles In Search Result Snippets
Google is testing a small search results experiment where it is showing an arrow by the title of the snippets in the search results. 

SEO: Google Search News for November 2019
Google Search has continued to evolve since the first episode of Google Search News, in this episode Google’s John Mueller discusses recent Google updates in November 2019.

SEO: Google’s John Mueller: Never Blindly Follow Big Sites’ SEO
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO.

SEO: Google: There Is No Indexing Limit For Number Of Pages Indexed Per Site
Google’s John Mueller addressed a question regarding a limit to Google indexing pages.

SEO: New Google Meta Tag Resulted In Pages Not Being Indexed: Now Fixed
A bug where it can trigger Google to deindex the specific page in one of the new Google snippet controls has been fixed.

SEO: WordPress.com Introduces A New Way For Websites to Make Money
Websites hosted on WordPress.com can now monetise their content with a new recurring payments feature.

SEO: Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More 
Google’s John Mueller also talks about technical SEO, content, communicating with SEOs, and why people should feel free to ask “dumb” questions.

SEO: Google Tests Recipe Rich Result Preview; Making It Harder To Go To Publisher
Google is testing a new preview feature for the recipe results that overlay more details about the steps of a recipe without immediately taking you to the publishers site with the full recipe.

SEO: Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. 

SEO: Product Results Filter Added To Google Search Console Performance Results
Google added a new search appearance filter to the Google Search Console performance reports for “product results.”

SEO: Google Provides New Information on Latest Video Structured Data Features
Google has updated its video structured data help document with new information on some of the latest enhancements to video search results.

SEO: Google Search Console to Report on Data Related to Product Rich Results
Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search.

SEO: Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.

SEO: Google: Links Are Between Indexed URLs, If One Side Is Gone, The Link Is Ignored
Google’s John Mueller said links are between indexed URLs, so if one side is gone, the link is ignored.

SEO: Bing Improves Image Search With Better Understanding of User Queries
Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages.

Paid: Fixed: Google Ads Overreported Conversion Bug
Google has fixed a bug where Google Ads were overreporting conversions.

Related Article:


Paid: Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.

Paid: Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.

Paid: Google Ads Bid Strategy Report With New Top Bidding Signals
Google Ads announced new data available in the bid strategy report that shows you the top bidding signals. 

Paid: Google Ads Tests Car Rental Ad Unit
Google has been spotted a new Google Ad format for car rentals. 

Social: Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length
Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes.

Social: Instagram Explains How Posts Are Chosen for the Explore Page
Instagram has revealed new details regarding what goes into selecting posts and stories for the Explore page.

Social: Facebook Expands its Brand Safety Controls for Advertisers
Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network.

Local: New Google Hotel Features & Filters With Hover Overlays
Google has been spotted testing a new interface on Google Hotel.

Local: Google Tests More Graphical Weather Knowledge Panel
Google has been spotted testing large graphics on how Google show weather results in Google search.

Local: Google Ads To Limit Targeting & Content Options For Political Ads In US
Google announced that it will soon enforce new limitations on what you can use Google Ads for with political ads.

Read Our Blog Post:

Moz Con 2019 - Shannon McGuirk Blog Feature Image

MozCon 2019: Shannon McGuirk – How To Supercharge Link Building With A Digital PR Newsroom.

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