The Weekly Wrap – 6th May 2020

IGNITE SEARCH WEEKLY WRAP –
6TH MAY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to improve your digital marketing with competitor analysis
When was the last time you’ve analyzed your competitors’ digital marketing strategy? SEMrush’s new guide shows you how to get started today.

SEO: White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?
Black hat, white hat and gray hat SEO. How do they differ and what do they mean for your SEO approach? Find the answer here.

SEO: 5 Tips to Run a Sustainable Link Building Campaign
Looking for ideas to do sustainable link building? Here are five practices that won’t burn out in six months – or burn your website down.

Related Articles:


SEO: Link Building Techniques: The Good, the Bad, and the Ugly
Learn which link building techniques will propel you to the top of search results, which will waste your time, and which might hurt your website.

SEO: SEO-Friendly Pagination Strategies for Ecommerce
Here are the steps you can take to improve your site structure and crawlability by implementing SEO-friendly pagination, and learn what to avoid.

SEO: The 17 Best Free SEO Tools You Should Use in 2020
Explore our list of the top free SEO tools to add to your strategy in 2020. You can use them to improve technical SEO, on-page SEO, link building, local SEO, and tracking and reporting.

SEO: 7 SEO Quick Wins During COVID-19
Got some extra time on your hands during COVID-19 and in need of quick results? Tackle these SEO quick wins you can act upon right now.

SEO: 50 Types of Links You Want & How to Build Them
Here are 50 different types of links you should be earning for your business or clients, as well as strategies for acquiring them.

SEO: How Bing’s Image & Video Algorithm Works
Learn what triggers video and image boxes, how click rate impacts positioning, what helps images and videos rank, and more from Bing’s Meenaz Merchant.

SEO: What Is a Natural Link? (A Good Link)
What’s the difference between natural, quality, good, and bad links? This post walks you through everything you need to know.

SEO: Identity Verification For All Advertisers: Google News Update
See the important recent Google updates in Search, Ads, and the GSC. Plus, learn about the new marketing guide and free marketing materials by Google, and which pharmacies can now advertise in Google Ads.

Paid: Microsoft Advertising UI: What’s new (so far)
Here’s everything you need to know so far about Microsoft Advertising.

Paid: 5 Ways to Adapt Your LinkedIn Ads During COVID-19
Here, we’re sharing five strategies we recommend for LinkedIn advertising during COVID-19, including building audiences cautiously, using LinkedIn retargeting, and more.

Content: How writers can optimize content for a variety of search engines
A walk through the complex process to understand and implement how you can optimise content for search engines beyond Google.

Content: Three Simple Ways to Improve Content
Three simple ways to improve content and make it better.

Content: Why & How to Leverage Video Ads in the Wake of COVID-19
Here’s why and how video ads can be more impactful now more than ever during this global pandemic.

Social: How to Set Up Instagram Gift Cards Sticker
In this article, you’ll discover how to sell gift cards on Instagram. 

Social: 8 Tips for Making Incredible Instagram Live Videos
Here’s how to get started. Here, we’re covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.

Social: Best Times to Post on Social Media Right Now
Here are the current, updated best times to post on social media right now.

Local: Google My Business Impressions Down 59%
An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop.

Local: The Ultimate Guide to Google My Business for 2020
This guide will answer questions about Google My Business, and provide answers to many common questions people have about utilising the platform.

KEY INDUSTRY UPDATES:

Industry: Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.

Related Articles:


SEO: Google May 2020 Core Update rolling out
Google announced it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the January 2020 core update.

Related Articles:


SEO: Google Smart Shopping Beta Testing New Customer Only Goal
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition. 

SEO: John Mueller: Emojis In Google Search Result Snippets Are Unprofessional
Google’s John Mueller finds them to be unprofessional. This is his personal opinion, not the opinion of Google as a company, but he said it nevertheless.

SEO: New reports for Special Announcements in Search Console
Google announced support for SpecialAnnouncement in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is performing.

Related Articles:


SEO: Google Snippets & People Also Ask Not Always Updated The Same Time
Google can show a snippet in two different spots from different times those snippets were indexed.

SEO: Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations.

SEO: Google: No, We Have Not Slowed Crawling Because Of COVID-19
Google’s John Mueller says again, Google is not slowing crawling sites because of this virus outbreak.

SEO: Google: There Is More To Rankings Than Just Quality
Google’s Gary Illyes said that Google uses “hundreds of signals to offer users the most relevant piece of content for their query.” Sometimes other ranking signals can push a lesser quality page above the higher quality page in the Google search results.

SEO: Google Suggests Links in Primary Content Hold More Value
Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

SEO: Google on Whether Link Value Changes With Age
Google’s John Mueller recently addressed whether the value of inbound links goes up or down with age.

SEO: Site Go Down? Google May Start Deindexing URLs In Two Days
Google’s John Mueller said that in some cases, if your site goes down, Google may start to remove URLs from its index within two days. 

SEO: Google: Have Lots Of Soft 404s In Search Console? Check Your Internal Links.
Google’s John Mueller said that if you have many of these soft-404s “then it might be that it’s linking to those resources internally in a way that suggests they may be web pages.”

SEO: Google Merchant Center Features To Come To Search Console? Unlikely.
Google does have some product features in Search Console, mostly for performance reporting and structure data issues. But not full on Google Merchant Center – that will likely remain a standalone product for the foreseeable future.

SEO: WordPress Vulnerability Update
WordPress announced an update that fixes seventeen bug fixes and seven vulnerabilities. WordPress is automatically updating sites to WordPress 5.4.1.

Related Articles:


SEO: Google Advice On Old Content On News Sites: Remove, Noindex Or Leave It
Google’s John Mueller said with regards to old content, you can either remove the content, noindex the old articles or just leave it and let Google handle it.

SEO: Google: We Do Not Use Google Analytics For Indexing
John Mueller of Google said the other day that Google does not use Google Analytics for indexing purposes.

SEO: Google Tests Underlining Searches Related To
Google has been testing a lot of variations to the look of the “searches related to” feature. Now Google is testing underlining the results, and the other day, Google was testing three columns instead of two.

SEO: Google: We Rarely Show Sitelinks Search Box, Even When Markup is Used
Google’s John Mueller recently stated that a sitelinks search box is rarely shown for sites in search results.

SEO: The right way to apply JavaScript to your links for SEO
Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes.

Related Article:


SEO: Google Meet Is Now Free For All Users
Google Meet, the company’s premium video conferencing product, is now free for anyone who wants to use it.

SEO: Google: GoogleBot Would Rarely Ever Submit A Form On Your Website
Google’s John Mueller said it would be “extremely rare that Googlebot would submit a form” on your web site.

SEO: Google Gets Picker About Showing Rich Results As Search Results Get Overloaded With Them
Google’s John Mueller said that when the search results become overloaded with rich results of any kind, Google’s engineers may decide to show fewer.

SEO: Google Discards Duplicated Reconsideration Requests
Google’s John Mueller said it is a waste of time to submit an additional reconsideration request after you already submitted one. 

SEO: Confirmed: Google Site Speed Is A Teeny-Tiny Ranking Factor
Google’s Gary Illyes said that site speed ranking are a small ranking factor in Google search.

Paid: Boost Facebook E-commerce Results In 2 Steps
Maximize your ecom spend in Facebook Ads with two simple steps.

Paid: Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed “tens of millions” of COVID-19 related ads.

Social: LinkedIn Releases New Tools for Virtual Job Interviews
LinkedIn is launching a test version of a new video introduction feature, as well as an AI-powered tool that gives feedback on peoples’ spoken word responses.

Social: Facebook expands test for in-stream ads on Live
Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners.”

Social: TikTok Finally Opens Ads API to a Partner: Sprinklr
As TikTok’s growth skyrockets, many media buyers scratched their heads last year over the delay in making advertising accessible quickly. After starting in beta, the self-serve platform was released last year, and now they have green lit their first API connection with Sprinklr.

Social: Facebook Coronavirus Emojis
Facebook announced new set of emojis that are rolling out for the Facebook and Messenger apps and now they’re available on the regular web versions of Facebook.

Social: YouTube to Display Fact Checks in Search Results in the US
YouTube is expanding its fact check information panels to search results pages in the United States.

Mobile: Google: AMP No Longer Required For COVID-19 News In Top Stories Carousel
Google announced that news sites no longer need to publish using AMP to be seen in the top stories carousel, specifically for COVID-19 related news. 

Mobile: Google May Delay Mobile-First Indexing Switch Over Deadline Due To COVID-19
Google may decide to delay it because of COVID-19. So far, John Mueller from Google said, it seems like things are on schedule but they may decide based on feedback to delay it if they find sites are not moving over due to resource issues.

Related Articles:


Local: Google surfacing more local COVID news content to satisfy massive search demand
Google’s search liaison Danny Sullivan said that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus.

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