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The Weekly Wrap – 5th December 2018

Ignite Search Weekly Wrap – 5th December 2018
100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Here’s what happened when I followed Googlebot for 3 months

This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.

SEO: Here’s how to monitor for negative SEO

Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.

SEO: The importance of understanding intent for SEO

Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.

SEO: Why Page Speed Matters for SEO – Here’s Why #193

In this episode of our popular Here’s Why digital marketing video series, our page speed expert John Dietrich makes the case for why you should try to improve page speed, and offers some tips on how to do it.

SEO: You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth

Lots of agencies and consultants provide site audits, and they are expensive. If you’re like me, you also get 10 emails a week that offer to audit your site for free. So what’s the difference, and what should you pay for?

Local Search: Did you know you can report Google Maps-related spam calls and other violations to Google?

Google local has its share of spam and manipulation issues. There’s a form you can use to report some of those violations.

Local Search: Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

In this post Darren Shaw explains what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts.

Content Marketing: This Is the One Thing You Can Do to Vastly Improve Your Content Marketing

To improve your content marketing, you need to stop thinking in terms of content marketing and start thinking in terms of content experiences instead. Here’s why.

Content Marketing: Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.

Social Media: How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.

Social Media: How to Create an Online Quiz for Social Media

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media.

Key Industry Updates:

SEO: Google officially rolling out new search bar with sticky header, rounded search bar

After months of testing, Google is rolling out the new search bar for the search results page.

SEO: Google Posts Large AMP Indexing FAQs For SEOs & Webmasters

Dong-Hwi Lee, a Googler, posted in the Google Webmaster Help forums a large FAQs around indexing questions related to AMP.

SEO: Google Tests Dropping The Knowledge Panel From Search Results

Google has confirmed in the Google Web Search Help forums that they are running a test where the search results page shows no knowledge panel.

SEO: Google Posts Tests Like Button

It looks like Google is testing a like button, thumbs up button, on some Google Posts within search and maps. Brodie Clark shared a screen shot of this in action on Twitter.

SEO: Google Search Console reporting bug drops some image search data

Beware of another reporting glitch in Google Search Console.

Local Search: Google’s local pack adds ‘sold here’ label on query match

Local business may want to check out this new “sold here” feature to gain more exposure in Google.

Local Search: Google Map’s tracking problems keep piling up

Investigators seem confused about the differences between Google’s account, device, app and web settings.

Local Search: Google My Business API v4.3 has been released

The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.

Paid Search: Bing Partner Program shifting to calendar-year qualifications

The change will take effect in January.

Paid Search: Bing teams up with Intent Lab to add deeper AI-powered insights to search

The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.

Social: YouTube launches Stories feature for creators with 10K subscribers

First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.

Social: Facebook demystifies its search platform, says searches performed off-site don’t factor

The company issued an explainer on how Facebook search works.

Social: YouTube drops paywall from some Originals, explores advertising

The details are still in the works, but some programs will become ad-supported.

Read Our Blog Post on: DMSS 2018: Kyle Roof – SEO Tests and How Can You Set Them Up


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