Ignite Search Weekly Wrap – 5th December 2018
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
In this episode of our popular Here’s Why digital marketing video series, our page speed expert John Dietrich makes the case for why you should try to improve page speed, and offers some tips on how to do it.
Lots of agencies and consultants provide site audits, and they are expensive. If you’re like me, you also get 10 emails a week that offer to audit your site for free. So what’s the difference, and what should you pay for?
Google local has its share of spam and manipulation issues. There’s a form you can use to report some of those violations.
In this post Darren Shaw explains what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts.
To improve your content marketing, you need to stop thinking in terms of content marketing and start thinking in terms of content experiences instead. Here’s why.
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.
Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.
Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media.
Key Industry Updates:
After months of testing, Google is rolling out the new search bar for the search results page.
Dong-Hwi Lee, a Googler, posted in the Google Webmaster Help forums a large FAQs around indexing questions related to AMP.
Google has confirmed in the Google Web Search Help forums that they are running a test where the search results page shows no knowledge panel.
It looks like Google is testing a like button, thumbs up button, on some Google Posts within search and maps. Brodie Clark shared a screen shot of this in action on Twitter.
Beware of another reporting glitch in Google Search Console.
Local business may want to check out this new “sold here” feature to gain more exposure in Google.
Investigators seem confused about the differences between Google’s account, device, app and web settings.
The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.
The change will take effect in January.
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.
The company issued an explainer on how Facebook search works.
The details are still in the works, but some programs will become ad-supported.
Read Our Blog Post on: DMSS 2018: Kyle Roof – SEO Tests and How Can You Set Them Up