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The Weekly Wrap – 12th December 2018

Ignite Search Weekly Wrap – 12th December 2018
100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: 7 tactics to drive more links to your website

Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers.

SEO: What we learned when Google deindexed our site for a day

What can you do if you get deindexed by Google? These are lessons we learned.

SEO: How do you optimize for Google Discover?

Brands will need to focus more on the quality of the content they produce as well as its audience engagement.

SEO: Why & how to secure your website with the HTTPS protocol

A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers. The November 2018 version was dedicated to HTTPS migrations. Watch it here.

SEO: How 3 SEO strategies built today’s eCommerce giants

Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities.

SEO: Evolving Keyword Research to Match Your Buyer’s Journey

Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results.

SEO: Why doesn’t Google index my content properly?

Most of the time, you can rely on Google to correctly index your content, all by itself. After all, this process is one of the foundational parts of what Google is, and does. Simply putting your content online isn’t always enough, however.

Local Search: The Guide to Building Linked Unstructured Citations for Local SEO

“What’s next? What can I do to move the needle?” This blog post will give you the actionable strategy and a complete step-by-step tutorial to answer this important question.

CRO: The true impact of conversion rate optimization and why it matters to you

User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity.

Social Media: Twitter Marketing: Creative Ways to Connect With Your Audience

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton.

Social Media: B2B Instagram Content: Tips and Tools for Marketers

Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals? In this article, you’ll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loyalty, and grow an engaged community.

Key Industry Updates:

SEO: Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More

Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards.

SEO: Google search now supports live streams with Indexing API, structured data

Do you live stream video content? Here is a new way to get more exposure for that content in Google Search and Google Assistant.

SEO: Google Images Best Practices Guide Updated, But What Changed?

Google announced yesterday on Twitter that they updated their Google Images best practices guide.

SEO: Google to redirect old Search Console reports to new ones Dec. 13

It’s time to get acquainted with the new Google Search Console reports.

SEO: Google Analytics admin emails sent to Search Console users in latest bug

Google said it has fixed the bug that was active between Nov. 12 and 13.

SEO: Google Search Console AMP enhancement report to combine issue types

Beware, Google is making some changes to the AMP report – this is what you need to be on the look out for.

SEO: Google URLs In Search Results Snippets Now Clickable

After much testing, it appears that the URLs in the Google search results are now clickable.

Local Search: Massive fake review attack has big impact on small businesses

Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles selected to hide their reviews.

Local Search: Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries

The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices.

Local Search: Google Renamed Communications Manager To Site Manager In GMB

Google has renamed the communication manager to site manager in Google My Business.

Paid Search: Google rolling out more features for responsive search ads, adding 10 languages

New tools in the web interface are designed to make creating RSAs easier.

Social: YouTube Officially Rolls Out YouTube Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto.

Social: Facebook starts testing ads in search results

The test inventory will be available in Facebook and Marketplace search results.

Read Our Blog Post on: DMSS 2018: Kyle Roof – SEO Tests and How Can You Set Them Up

Kyle Roof SEO Tests How Set Them Up Blog Header

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