The Weekly Wrap – 30th September 2020

IGNITE SEARCH WEEKLY WRAP –
30TH SEPTEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Increase Sales to an Ecommerce Site
Are you making it easy for consumers to make decisions and check out? Here’s how to remove obstacles and increase sales on your ecommerce site.

SEO: How to Catch & Fix 4 Common SEO Issues Before It’s Too Late
Taking a proactive stance in your SEO processes will help you catch and resolve problems before they impact your rankings. Here’s how you can do it.

SEO: Google SERP Study: Which Rich Results Get the Most Clicks?
A study of Google SERP click-through rates finds which rich result types generate the most clicks on average.

SEO: How to Take Over the SERPs for Your Name
Want to take control of how your personal brand is perceived online? These SEO tips will help you own the SERPs when someone searches for your name.

SEO: Google Rewrites Meta Descriptions Over 70% of the Time
A study finds Google ignores meta descriptions over 70% of the time for pages on the first page of search results.

SEO: Top 10 Tools to facilitate web development
You can find your ideal development tool too used for testing the user interface of a website or web application. Here’s a list of the top 10 for you.

SEO: 39 Inspiring Examples of Contact Us Pages
Looking for inspiration for your Contact Us page? See these 39 amazing examples from ecommerce, SaaS, agencies, and other brands.

SEO: Migrating to HubSpot CMS: An SEO Walkthrough for New Users
New to HubSpot CMS? This roadmap will guide you through its native SEO functionality and integrations and identify key features that are missing.

SEO: Guide to using interactive 404s to boost your SEO
Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling.

SEO: 24 Best Google Keyword Planner Alternatives
Looking for a good alternative to Google Keyword Planner? Here are 24 tools you can use to discover keyword ideas and search volume predictions.

SEO: How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.

Paid: 3 Metrics You Should Use Instead of CPM Marketing
CPM Marketing is an outdated way to measure your ad’s effectiveness. Here are three better metrics to use.

Paid: Google Ads Editor: How To Use It to Improve Your Campaigns
In this guide, we’ll examine everything there is to know about Google Ads Editor, so you can use it to improve your campaigns.

Paid: 6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.

Paid: How to Keep Your Google Ads Costs Under Control
Discover the finer details of running an effective Google Ads campaign, including how to set up conversion tracking and concentrate on what you can control.

Paid: How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

Content: 20 Content Promotion Strategies to Make Your Content More Visible
Read through our handy toolkit of content promotion tips and find 20 ideas on ensuring your content reaches its intended audience!

Social: How to Analyze Facebook Live Video: A Marketing Tutorial
In this article, you’ll find a deep dive into Facebook Live video Insights in the Creator Studio dashboard. Discover which metrics actually help you improve your Facebook lives and find out why most marketers get their data and measurement wrong.

Social: Why Marketers Shouldn’t Underestimate the Value of TikTok
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.

Social: YouTube Growing As a Source of News for Americans
A study finds 26% of US adults get news from YouTube, with a majority of those people saying it’s now an important source.

Social: How to Get Started With Facebook Advertising
These educational courses introduce you to advertising on Facebook. Learn how to expand your reach and leverage ads to help you achieve specific business objectives.

Social: How to Build Your Brand on YouTube
You’ll discover how to use Salma’s VCP formula to build an audience on YouTube. You’ll also learn how to create content that establishes you as a subject matter expert people will trust.

Social: How Providing Excellent Social Media Customer Service Helps Your Brand
Find out how providing excellent social media customer service can help your brand. Connect with your 

Social: How to Use New Pinterest Features to Improve Your Marketing
In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey.

Social: Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.

Content: 15 Tips That Will Improve Your Writing Today
Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level.

Content: Short-Form vs. Long-Form Content (Which One Do I Use and When?)
In this guide, we explain short-form vs long-form content and how long your content should be, and how a successful strategy should balance different formats to drive success.

Content: 6 Signs You Need to Update Your Website Copy
Not getting results from your website even with its fancy design and flashy features? It’s time to take a step back and re-examine your website copy.

Local: My 8 Best Local SEO Tips for the 2020 Holidays
Local SEO expert Miriam Ellis shares eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year.

Local: Google My Business SAB & Virtual Offices Guidelines Updated
Google has been making updated to its guidelines around service area businesses (SABs) and virtual offices in terms of their Google My Business use. Joy Hawkins documented a lot of the changes in detail but here is a short summary.

KEY INDUSTRY UPDATES:

SEO: Cloudflare Announces Free Web Analytics – Even for Non-Customers
Cloudflare announces a free privacy-first web analytics service. It’s free to all, including publishers who are not customers.

SEO: Google Tests Related Searches List View Format
Google has been super busy testing tons of variations of the user interface for the related searches section in the search results. 

SEO: Give Google Examples Of Canonical URL Issues
Google’s Danny Sullivan requests for more URLs for Google to look into these reports, but to date, they have only seen one site actually give their domain name and an example. If others want to share actual examples of where they see this in Search Console, Google can forward those along.

SEO: Google Again Had An Indexing Issue With News Content Last Night
Google had an issue indexing news content on the 28th September 2020, again.

SEO: Anti-Semitic Image Search Results Pollute Google, Bing & DuckDuckGo
Over the weekend Google and Bing (and DuckDuckGo) were all called out for displaying horrid and disgusting images that convey babies burning in ovens for searches like [jewish baby stroller] and [jewish bunk beds]. 

SEO: How Google Handles Naked Links
Google’s John Mueller answers how Google handles bare URL inbound links that do not have an anchor text.

SEO: Bing AI Autosuggest, People Also Ask, Intelligent Answers & More AI Improvements
Bing posted a blog post showcasing some of the “next waves” of improvements around their deep learning and artificial intelligence techniques that help improve Bing Search.

Related Articles:


SEO: Wayback Machine Does Not Impact Your Google Rankings
John Mueller from Google said no to Wayback Machine impact your Google search rankings.

SEO: Google Tests Open Results In New Tab Toggle
Bing testing a toggle switch to open links in new tab and now we are seeing Google test a toggle switch to open results in a new tab.

SEO: Google On Link Algorithms and How Long for Links to Work
In a Webmaster Central hangout, Google’s John Mueller answered a question about when link algorithms are updated and also revealed how long it takes for links to take effect in Google.

Related Articles:


SEO: Google on its Relationship With SEOs
Google speaks to its relationship with the SEO community and dispels commonly held myths.

Related Articles:


SEO: Google Doesn’t Rank Sites Hosting On Google Cloud Higher
Google’s John Mueller had to say after he disputed that cheap and shared hosting does not influence your rankings, that hosting on Google Cloud servers won’t give you a ranking boost.

SEO: Google Merchant Center Image Policy Enforcement Going On The Item Level
Google has announced that the image policy enforcement in Google Merchant Center is no longer going to be on the account-level and will switch to item-level disapprovals.

SEO: Google Web Stories WordPress Plugin Officially Released
Google officially published the Web Stories WordPress Plugin. Easily create web stories and get more site visitors.

SEO: Ahrefs Webmaster Tools is Powerful… and it’s Free
Ahrefs launched the free Ahrefs Webmaster Tools. The toolset offers a generous amount of SEO data and sets an industry standard.

SEO: Google now supports shipping details schema for product results
Google announced it now supports new schema markup for product results, specifically the shippingDetails schema.org markup. 

Related Articles:


Paid: Microsoft Advertising adds brand safety with IAS partnership
Microsoft Advertising announced that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network.

Social: Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting.

Social: Twitter Says More Users Clicking Links Before Retweeting
More users are clicking on links before retweeting them after Twitter began prompting users to do so back in June.

Social: Pinterest Launches Story Pins & More New Tools
Pinterest is rolling out a suite of new tools for creators, including Story Pins and analytics tools.

Social: Reddit Announces Inventory Type Options for Advertising
Reddit is now offering three tier levels to allow advertisers a decision over the type of reach vs. the type of content they would like for their ads.

Social: LinkedIn Rolls Out Redesign With Stories + More
LinkedIn is widely rolling out a refreshed design with new features including stories and improved search results.

Social: Facebook Removes the 20% Text Limit on Ad Images
The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule.

Local: Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over and insights into their campaigns.

Local: Google brings bidding to Local Services Ads
Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories.

Related Articles: 


Local: Google Local Panel Updates Section Gets Message Button
Google seems to have added a message button to the “updates” section of the Google Local panel view.

Local: Google Updates Document On How Reviews Impact Local Rankings
Google has slightly updated the document on the local ranking factors, specifically the section around how reviews impact local rankings. 

Local: Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

 

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