The Weekly Wrap – 23rd September 2020

IGNITE SEARCH WEEKLY WRAP –
23RD SEPTEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How Risky Is It REALLY to Change Your Article Dates for SEO?
Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here.

SEO: How Can I Feature a Temporary Promotion Without Losing My Primary Keyword?
Is it possible to change the featured offer on a page without losing the ranking for a prized keyword? Yes (probably). Learn more here.

SEO: Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

SEO: 10 Modern Link Acquisition Tactics That Work
Follow these 10 proven link building techniques if you want to bring in the types of links that fuel improved keyword rankings.

SEO: How to make your website ADA-compliant and win at SEO
Here are four ways to make your website ADA compliant, and how these simple tips will help you win at SEO.

SEO: Introduction to Structured Data Markup
Easy explanation of Structured Data markup. Take the first steps to understanding structured data.

SEO: Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimise the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

SEO: How Often Should You Perform Technical Website Crawls for SEO?
Website crawls are important for maintaining strong technical SEO. This case study from FOX.com shows the benefits of a ramped-up web crawling cadence.

SEO: Remarketing vs. Retargeting: Are They The Same Thing?
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

SEO: Google Mostly Treats Affiliate Links As Nofollowed Links
Most of you know by now that Google generally treats affiliate links as nofollowed links. That means that most affiliate links do not pass any link signals. 

Paid: 5 Ways to Maximize Your ROI With Responsive Search Ads
Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

Paid: Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimisation tips and tests for eCommerce brands just launching their first search campaigns.

Content: How to Optimize Your Site for Google Carousel Results
This guide details the what and how of a development search result element – Google carousels.

Content: How to Turn One Piece of Content into Multiple for SEO
If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Let’s walk through the process.

Content: Creating viral content: Is it possible to harness viral trends?
Do viral trends come out of nowhere or do they share some common traits? Experts have different views.

Content: How to Write Content Better & Faster: 10 Secrets to Try Now
A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use.

Content: User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting. Think user-generated content.

Content: These Content Marketing Rules Are Made to Be Broken
Here are 23 content marketing rules that the experts say you should consider breaking.

Content: 21 Tips to Find a Content Writing Service
Looking to hire a content writing service? Here are the top criteria for choosing content writing services and actionable tips to help you along.

Content: 41 Best Content Creation Tools and Resources: Free and Paid
Using the right tools can make content creation easier and more successful. See 41 of our favourites free and paid tools that will save you time.

Content: What Is Evergreen Content? How to Create Content That Lasts
If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we walk you through how to create it.

Content: 8 Types of Interactive Content and Engaging Examples
Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there.

Content: The Essential Guide to Content Creation: To Engage and Convert Your Audience
Learn how to create content that will engage and convert your audience. In this Content creation guide, we will break down strategies and best practices.

Social: How to Use Facebook Groups to Keep Customers: 5 Ways
In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships.

Social: How to Manage Instagram From Your Computer
In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing activities.

Social: How to Create Engaging Social Media Content: 12 Tips to Drive Results
Struggling to gain the attention of your social media audience? These 12 tips for creating engaging social media content will help.

Social: How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Social: What you must know about TikTok for business
How can you monetise the enormous popularity of TikTok for business to your advantage? Let’s find out.

Social: YouTube Video Creation: How to Easily Create Videos That Work
You’ll discover a four-block framework to quickly edit and produce quality video every time, and find recommendations for affordable tools to get you started.

Social: How to Create a Landing Page for Facebook Ads
Learn how to create a landing page for Facebook ads. Creating compelling visual ads for Facebook goes hand in hand with landing pages that convert.

Social: 4 Essential Goals on Social Media You Need to Optimize For
In this post, we’ll show you how to optimise your marketing strategy for 4 essential goals on social media and start getting the results you want.

Social: 7 Brands Killing it on TikTok That You Need to See
After read this guide you’ll come up with a strategy for how to reach your audience with new content on TikTok. It very well could pay off.

Social: How Do Social Media Algorithms Work?
Learn key insights that will help you understand how the algorithms of Instagram, YouTube, TikTok, Twitter, and Facebook work.

Social: 15 Awesome Examples of Social Media Marketing
The best social media campaigns have one thing in common – they engage people. Here are 15. 

Local: Get More Google Business Reviews With These 16 Tried & True Tactics
This post covers why they’re so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

KEY INDUSTRY UPDATES:

SEO: Dual Stack IPv4/6 Does Not Give You A Google Ranking Boost
Google’s John Mueller said no to whether if using a dual stack IPv4/6 setup give you some sort of Google Search or SEO ranking boost with Google.

SEO: Bing Gains Voice Search Option On Desktop Search
Bing announced it has added the ability to do voice search queries from the Bing desktop interface.

SEO: Google Tests More Spacious Search Results Again
Google is testing a search results layout and interface that is more spaced out and has more open white space.

SEO: Bing Tests Open Links In New Tab Toggle
Bing Search is testing an open links in new tab toggle feature directly at the top of its search results page.

SEO: Google’s Mueller on Shared Hosting and Ranking Impact
A recent SEO study set out to discover if there was a negative impact on ranking on sites that were on shared hosting. Google’s John Mueller offered his opinion of the test results.

SEO: New open source robots.txt projects
Google wants to showcase two new releases related to robots.txt that were made possible by two interns working on the Search Open Sourcing team.

SEO: Google Talks About Private Support For Google Search & SEO
All Google Search and SEO requests should be done in a public setting. But that does not mean that Googlers like Gary Illyes, John Mueller or Martin Splitt do not read your requests. The biggest recommendation is to go to John’s office hours webmaster hangouts to get better one on one support. 

Related Articles:


SEO: Google Search Fact Check Guidelines
Google has updated its fact check Google Search developer document to list out all the current guidelines, both eligibility and technical guidelines. 

SEO: Why Cloudflare and Internet Archive Partnership Benefits Publishers
Cloudflare and the Internet Archive announced a partnership that will benefit web publishers.

SEO: Can Cheap Hosts With Many Low Quality Sites Hurt Your Google Rankings?
John Mueller of Google disputed this study saying it is not really true and it doesn’t work that way at Google.

SEO: Google Search Feature Online Therapy Providers
Google have been spotted showing an “online therapy” box in the search results that helps you find options for therapy that is covered by your insurance. 

SEO: Gift Cards Can’t Be Sold On Google Shopping With Buy on Google
Google has updated its gift card policy in the Google Merchant Center to disallow the sale of gift cards using Buy on Google starting on September 30, 2020.

Related Articles:


SEO: Googlebot Starting to Crawl Sites Over HTTP/2
Google confirms it will start crawling some sites over HTTP/2 as of November 2020.

Related Articles:


SEO: Google Adds Support for Regional Video Structured Data
Google introduces support for the regionsAllowed structured data for Video. Gives International SEOs and publishers more control over rich results.

SEO: Google: Speed Is Complex To Measure But Focus On Core Web Vitals
Google’s John Mueller said that speed is complex & sometimes confusing and there are so many tools and metrics out there that you can look at. He said that Google focuses on the Core Web Vitals.

SEO: Google: Don’t Expect Same Rankings After Manual Action Recovery
Google’s John Mueller advises site owners to adjust their rankings expectations after recovering from a manual action penalty.

SEO: Google’s John Mueller: Keywords in Domain Name Aren’t Needed
A keyword in a domain name will not help a website rank for that keyword, says Google’s John Mueller.

Related Articles:


Paid: Google Ads API Is Now Available To All
Google announced that the Google Ads API is now “generally” available to all advertisers and developers. 

Paid: A new era has arrived in local search: Google’s Local Trust Pack
Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. 

Paid: Google AdSense New First-Party Cookies Setting
Google AdSense has a new feature to enable you to now choose whether Google can use first-party cookies on your site. Google said it may use first-party cookies when third-party cookies are not available.

Paid: Google Search Changes Make In-Store Shopping Easier
Google is making changes to shopping searches that will make it easier for customers to shop safely from local stores.

Related Articles:


Paid: Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones.

Social: How to Get Discovered on Facebook and Instagram
Facebook is sharing free educational courses to help you identify potential customers, differentiate between your primary and secondary audiences and grow your following.

Social: YouTube Removed Twice As Many Videos Between April and June
YouTube has re-employed human moderators after admitting its dependence on AI to moderate content lead to over-censorship.

Social: TikTok Banned in United States As of Sunday
The US Commerce Department confirms it will move ahead with plans to restrict access to TikTok starting September 20.

Related Articles:


Social: Facebook Business Suite is a new cross-app management tool for SMBs
Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. 

Related Articles:


Local: Google rolling out video appointments, online classes to local business profiles
Google explained its Reserve with Google program was being expanded beyond in-person appointments to online services and classes. Working with a Reserve with Google partner is necessary to enable the scheduling functionality for online classes. 

Local: Google My Business Photo Insights Reporting Delayed
If you login to your Google My Business account, click on your insights and check your photo views analytics, you will see that it is stuck at August 31st. No new data is shown in that report after August 31, 2020. This seems like a widespread issue across all Google My Business accounts.

Mobile: Easier access to Search, Chrome and Gmail in iOS 14
iOS 14 has launched, and with it comes new features that make it easier to access some of the Google apps you use most often. Starting today, you can add a Google Search Widget to your Home Screen to let you find information even faster.

Related Articles:

 

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