The Weekly Wrap – 7th October 2020

IGNITE SEARCH WEEKLY WRAP –
7TH OCTOBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: What to Do When Your SEO Competitors Are Up to No Good
Watching your competitors more closely than you watch your own SEO results is a big mistake. Here’s what to focus on instead.

SEO: Semantic Search: How It Impacts Your SEO Results
Like it or not, semantic search is here to stay. And on one hand, it helps search engines to return better and more relevant results. On the other, it adds a new layer of complexity to SEO.

SEO: How to Chase Links That Only Get Better with Age
Want to build links that bring the biggest SEO benefits to your website? Here are three important things to consider in your link building approach.

SEO: 6 Conversion Optimization Hacks That Don’t Require Google Tag Manager
With these conversion optimisation hacks, you can generate more conversions and/or sales for your brand without any expert coding knowledge.

SEO: Leveling the playing field: Ahrefs’ free product to help content creators compete in Google
Google’s antitrust cases help it make billions from SERP ads. Ahrefs helps small businesses, nonprofits get organic traffic.

SEO: Three uncommon on-page SEO analysis techniques (That move the needle)
These three needle-moving on-page SEO analysis techniques will boost your search engine rankings, grow your audience, and push you ahead of the pack.

SEO: How to Maximize ‘People Also Ask’ SEO Opportunities [Study]
SEMrush analysed the latest ‘People Also Ask‘ SEO opportunities. Discover how Google‘s ‘People Also Ask‘ feature has changed and how you can optimise for this.

SEO: Google & Sitemaps.org Mirror Copies – A Duplicate Content Issue?
It looks like Google.com and Sitemaps.org host the same exact copies of the Sitemaps.org information. 

SEO: Beginner’s Guide to Choosing the Right Video Hosting Platform
A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.

SEO: How to Increase Sales to an Ecommerce Site
Are you making it easy for consumers to make decisions and check out? Here’s how to remove obstacles and increase sales on your ecommerce site.

Paid: How to Use Competitor Insights to Get Ahead in PPC
Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.

Content: What to Do When Someone Doesn’t Like Your Content
How should you handle criticism? Because when your writing reaches new people regularly, you’re going to encounter someone who’s not impressed.

Content: Content Velocity: What It Is, How to Calculate It & Why You Should Care
Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here.

Content: How to Create a Content Strategy Template
Having a solid content strategy is a sure-fire way to get a competitive advantage, and in this guide, we share a proven step-by-step process to help you to build out a content strategy from scratch.

Content: What Is Personalized Content? 5 Types That Will Connect With Your Audience
All businesses need personalised content. Learn what it is, types of content you can use and create, and the factors needed for personalisation.

Social: LinkedIn Insight Tag the Ultimate Guide for Marketers
All you need to know about the LinkedIn Insight Tag: what it is, how to install it on your site and use it to create remarketing campaigns.

Social: How to Use User-Generated Content on Instagram
In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it.

Social: Instagram Visual Design: How to Improve Your Branding on Instagram
In this article, you’ll learn how to discover your unique brand style and translate it to an Instagram profile that reflects your brand. You’ll also find tips to improve your Instagram images and discover how to take selfies with confidence.

Social: The Guide to Customer Retention on Social Media
What is customer retention and why businesses need to include it into the key objectives of their marketing strategy. Learn more about customer retention.

Social: 9 Ways to Improve Your Marketing on LinkedIn
In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing.

Social: Are Social Media Bots Hurting Your Paid Campaigns?
How can social media bots hurt your paid campaigns? How is click fraud affecting PPC? Learn how to monitor and prevent bots from clicking on your ads.

Social: Five YouTube promotion mistakes that even experienced professionals make
Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the very mistakes. To prevent this from happening, we’ve gathered the most common YouTube promotion mistakes you can face and ways to avoid them.

Social: YouTube Shorts: An Introductory Guide
YouTube is trying out something new with Shorts. Here’s a glimpse of how it is being received and what marketers can look forward to.

KEY INDUSTRY UPDATES:

SEO: Google Search Console To Potentially Annotate Reports To Show Indexing Bugs
Gary Illyes from Google said the Google Search Console team is “working hard on estimating the impact and potentially annotating the reports affected.” That means Google may add annotations and short footnotes to document the indexing bugs specifically around those canonicalisation issues and mobile-indexing issues.

SEO: WordPress 5.6 Due December 2020 is Scaled Back
WordPress 5.6 due December 2020 was scaled back. An important Gutenberg feature was removed because development fell behind.

SEO: New third-party verification in Google Marketing Platform
Google is introducing automated third-party verification in Campaign Manager and custom pre-bid filtering in Display & Video 360. 

SEO: Page Authority 2.0: An Update on Testing and Timing
We’ve made the tough decision to delay the launch of Page Authority 2.0. In this post, we’ll take you through how we got here, where that leaves us, and how we intend to proceed.

SEO: Bing Officially Rebrands As ‘Microsoft Bing’
Microsoft is officially rebranding its Bing search engine as ‘Microsoft Bing,’ unveiling a new logo and new colors.

Related Articles:


SEO: Bing Intelligent Question Answers Supported In Over 100 Languages
Bing said its intelligent questions and answers search feature is now supported in over 100 different languages. It is all powered by Bing’s use of machine learning and artificial intelligence.

SEO: GoogleBot Does Not Use Nutch
Britney Muller spotted someone using Apache Nutch with a GoogleBot useragent name when crawling a site. Google has confirmed GoogleBot does not use Nutch in its useragent. Nutch is “highly extensible and scalable open source web crawler software project.”

SEO: Cloudflare Announces WordPress Caching – Free to $5/month
Cloudflare announced a new service that dramatically improves WordPress page speed. Cost ranges from free to $5.

SEO: Google: Removing Links May Impact Your Rankings But Links Aren’t The Only Reason You Rank
Google’s John Mueller on Twitter stated something that is obvious but he said “links are the reason why a site is ranking higher, then if you remove them the site will rank lower.” But then he added that “links aren’t the only reason sites rank.” 

SEO: Google On Cookie Consent Banners Impacting Cumulative Layout Shift
Google’s Martin Splitt has assessed and confirmed that cookie consent banners on websites do not imapct on your core web vitals – Cummulative Layout Shift (CLS) score.

SEO: Google ‘News Showcase’ Coming Soon to Search Results
Google is previewing a feature called ‘News Showcase’ which is designed to highlight journalism in a new way.

Related Articles:


SEO: Google confirms indexing issues with both canonicalization and mobile-indexing
Google said on Twitter via the Search Liaison account, “we are currently working to resolve two separate indexing issues that have impacted some URLs. One is with mobile-indexing. The other is with canonicalisation, how we detect and handle duplicate content. In either of these two cases, pages might not be indexed.”

Related Articles:


SEO: When Google Search Console Might Show URL Fragment Identifiers
Google’s John Mueller said that you might see fragment identifiers in Google Search Console if we show jump links in search, which sometimes show like sitelinks would.

SEO: Bing Says Fake It & You’ll Never Make It
Frédéric Dubut, the PM at Bing Search and former lead on spam at Bing. He said when he was working on spam at Bing he use to tell webmasters “fake it and you’ll never make it.”

SEO: Submitting URLs Does Not Lead To Google Reprocessing Your Sitemaps
John Mueller of Google said that if you use the submit URL within Google Search Console that it has no influence on Google reprocessing your XML sitemap file.

SEO: Google Says Changing Web Layout Can Affect Rankings
Google cautioned that updating a web layout can affect rankings, even if URLs and content remain the same.

SEO: Google Shopping now free globally
In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results section. Google announced that it is expanding Google Shopping listings for free globally.

Related Articles:

 


SEO: Pages Dropping Out Of Google’s Index With More Google Ranking Fluctuations?
A number of complaints around pages being dropped from Google’s search index. This is coupled with a few of the automated tracking tools showing some ranking turbulence in Google Search.

SEO: Google Tests People Also Search For Within Google Autocomplete Search Suggestions
Google is testing showing the people also search for query expander feature not just in the search results but also directly in the Google search bar.

SEO: Google Explains Role of Time and Place in Featured Snippet Rankings
New article explains three things that Google uses for selecting web pages to rank for featured snippets.

SEO: Google Launches Mini-Site of Holiday Marketing Resources
Google launches a hub of holiday marketing resources to help marketers reach customers across Search, Shopping, and Maps.

Content: 11 Sites to Find Free Images For Your Content
Need to find free images for your website and content? We have eleven sites that offer free images you can use. See the image options and rules you need to know.

Content: Google gives publishers new content ‘Showcase’ on News, Search, Discover
Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers.

Social: Announcing a New Certification for Community Management From Facebook Blueprint
Facebook has created a new Facebook Community Manager Certification Program through Facebook Blueprint. The free online courses will serve as a resource for community managers and lay the groundwork for the final certification (exam fees apply).

Social: Twitter to Let Users Crop Their Own Image Previews
Twitter says it will let users crop their own image previews following criticism of the platform’s automatic cropping systems.

Social: Facebook Adds Public Group Discussions to News Feed
Facebook is rolling out a number of updates to groups, including expanding the reach of public group conversations.

Social: New Instagram Resources For Small Businesses
Instagram’s new mini-site contains helpful guides for small businesses.

Social: Facebook Merges Messenger With Instagram DMs
Facebook and Instagram are combining their messaging services to allow for cross-platform communication.

Local: Google My Business Preview Call History To See Recent Calls From Customers
Google is testing yet another, what would seem, powerful feature in Google My Business named Preview Call History. This feature seems to show you your recent calls made to you from Google Maps and Google Search via your Google local listing.

Local: Google My Business Video Upload Reduced From 100 To 75 MB
Google has changed the maximum file size for the videos you can upload to your Google My Business profile from 100 MB in size down to 75 MB in size. 

Local: Google Reportedly Getting Sued By US Justice Department Next Week
The US Department of Justice (DOJ) is reportedly suing Google as early as next week, sources say.

Local: Google My Business Announced New Performance Insights Metrics
Google announced new performance metrics, specifically for Google My Business Insights.

Local: Google takes Local Services Ads to Europe
Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries.

 

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