Ignite Search Weekly Wrap – 30th May 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
For the past several tags the Google Structured Data Testing Tools has stopped working with Google Tag Manager. If you use Google Tag Manager it might mean that the Structured Data Testing Tool won’t be able to validate some of your markup.
The new Google Search Console has added a quick drop down menu to navigate from verified site to site within the new version of the Google Search Console.
Google Trends has updated its feature set and design to provide a “simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets
Yelp recently filed a private antitrust complaint against Google with the European Commission (EC). Now it’s trying to appeal to Google’s own employees to agitate for change from within. The video makes argument that Google is doing anti-competitive things in local search results.
New Google Maps interface on Android shows category selections based on where you’re viewing the map.
Complaint to European Commission applies the logic of the Shopping Search case to local search.
The company is filing new lawsuits, has developed tools and a stronger education program.
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagram’s new Mute option, and other breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.
Putting the right domain name strategy in place could enhance your marketing efforts.
In this guide, I’m going to explain how startups can approach SEO to get fast results that last – and then how to supercharge your search strategy with automation.
In the wake of Google’s removal of the ‘view image’ button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back.
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes.
While each PPC account has its own challenges and opportunities, sometimes a client’s business structure or industry presents circumstances that require special consideration. One structure that can be particularly challenging is the franchiser with a large number of brick and mortar locations. In this post, we’ll discuss why this structure can be challenging, and strategies for confronting those challenges.
Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and Instagram? In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager.
Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.
Read Our Blog Post on: How To Choose A CMS (Content Management System)