Ignite Search Weekly Wrap – 6th June 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Chartbeat is reporting that direct mobile traffic and traffic from Google search have both surpassed referrals from Facebook on mobile devices.
Once again, Google is in trouble with conservative critics because of its perceived anti-Republican bias. The company’s Knowledge Panel for the California Republican party briefly showed that the party’s ideology included “Nazism.”
Google is testing new variations of how it shows Google Posts from local businesses in the search results. In the past week, we’ve seen three different variations of layouts and functionality around how these Google Posts are displayed when a Google local knowledge panel is returned in the Google search results.
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
The add-on to download AdWords account data into Google Sheets is now in beta.
Easily add notes about changes, testing details and results and more in the new AdWords interface.
Bing announced they are not going to be allowing advertisements on the Bing Ads search network for recreational guns or any sort of gun accessory after July 1, 2018.
Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Snapchat Lens and Location tools with Shaun Ayala and other breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate you from competitors.
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.
I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. Why should I invest my limited resources into visual marketing? Because humans are visual creatures. And now, so too are mobile phones — with big screens, multiple cameras, and strong depth perception.
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. This article tackles some common problems that come up to help you get the most out of your Google Shopping ad campaigns.
In today’s mobile world, the customer experience when someone calls must be as frictionless, relevant and personalized as the online experience.
Do you want to reach more receptive audiences with Twitter ads? Looking for tools to help turn Twitter lists into tailored audiences? In this article, you’ll discover two ways to find and target specialized groups of Twitter users with your ads.
Want to batch-process your Instagram updates? Looking for tools that schedule and publish content directly to Instagram? In this article, you’ll discover six social media tools that let business profiles schedule posts directly to Instagram.
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