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The Weekly Wrap – 2nd May 2018

Ignite Search Weekly Wrap – 2nd May 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google confirms rolling out a broad core search algorithm update earlier this week

Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.

SEO: Google expanding types of predictions they remove from autocomplete

The autocomplete search function saves 200 years of typing time every single day.

SEO: First batch of Google mobile-first indexing notifications goes out today

Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.

SEO:  Google Assistant sometimes uses AccuWeather when their weather service fails

When Google’s first-party responses are not available, Google may ask if you want to use a third-party service.

SEO: Google announces new job posting guidelines & requirements

Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.

SEO: Google involved in Supreme Court case that may change class-action damages awards

The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.

Paid Search: Google launches Outstream Ads to boost video reach beyond YouTube

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

Local Search: Google launches new Google My Business API, new dashboard to manage multiple locations

Now a single registered account on GMB will be able to manage an unlimited number of locations.

Social: GDPR and Social Media Privacy Reform

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore how marketers are preparing for GDPR with Danielle Liss; Facebook ad updates with Amanda Bond; Snapchat, Pinterest, and more with Jeff Sieh; and other breaking social media marketing news of the week!

Helpful Strategies, Tips & Tricks:

SEO: The 40-point SEO checklist for startups

Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.

SEO: Intent-based keyword research: Let Google be your guide

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.

SEO: Why do we overcomplicate link building?

Do we over complicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.

SEO: Hreflang tags: How to serve correctly regionalized content

Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.

SEO: Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as ‘bait,’ and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

Local Search: How to regain trust lost by bad business listings

Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings.

Local Search:  Hooray! Google My Business descriptions are back

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

Paid Search: Surefire tactics to get the most value out of budget-limited campaigns

Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.

Paid Search: Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

Content: 27 Ideas to Break Your Creative Slump

When are you going to start? Are your fingers frozen? Why aren’t you typing? Don’t you know what to create? Instead of mocking yourself, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump.

Content: How to Brainstorm and Prioritize Your Best Content Ideas

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? In this article we’ll discuss how to brainstorm and prioritize your best content ideas.

Social: 4 Tools to Help Rank Your YouTube Videos

Are your YouTube videos ranking in YouTube search? Looking for tools to optimize your titles, keywords, and tags? In this article, you’ll discover a four-step process to reveal high-performing keywords for your YouTube content.

Social: 12 Overlooked Facebook Features That Help Marketers

Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communities.

Read Our Blog Post on: How to Make Your Content Visually Appealing and Relevant for Your Audience

 

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