Ignite Search Weekly Wrap – 2nd May 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.
The autocomplete search function saves 200 years of typing time every single day.
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
When Google’s first-party responses are not available, Google may ask if you want to use a third-party service.
Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.
The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Now a single registered account on GMB will be able to manage an unlimited number of locations.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore how marketers are preparing for GDPR with Danielle Liss; Facebook ad updates with Amanda Bond; Snapchat, Pinterest, and more with Jeff Sieh; and other breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.
Do we over complicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.
Hook people with a creative title using the right words as ‘bait,’ and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings.
Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
When are you going to start? Are your fingers frozen? Why aren’t you typing? Don’t you know what to create? Instead of mocking yourself, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump.
How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? In this article we’ll discuss how to brainstorm and prioritize your best content ideas.
Are your YouTube videos ranking in YouTube search? Looking for tools to optimize your titles, keywords, and tags? In this article, you’ll discover a four-step process to reveal high-performing keywords for your YouTube content.
Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communities.
Read Our Blog Post on: How to Make Your Content Visually Appealing and Relevant for Your Audience