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The Weekly Wrap

The Weekly Wrap – 9th May 2018

Ignite Search Weekly Wrap – 9th May 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google updates recipe markup for Google Search & Google Assistant

Google requires that the recipe ingredient and recipe instructions properties for recipes work on Google Assistant.

SEO: Google voice-enables movie-ticket buying with Fandango

Enhanced capability is likely a preview of many similar Google Assistant integrations to come.

SEO: Google Image Search updates guidelines, adding structured data, speed and more

Google has finally refreshed content for its image search publishing guidelines.

SEO: New AMP features announced for geotargeting content, as well as some GDPR support

The Accelerated Mobile Pages project released a new ‘amp-geo’ component and full support for the ‘amp-consent’ component which may help some publishers address GDPR compliance.

Paid Search: Old AdWords interface will be phased out by year-end

Google will notify advertisers ahead of the final switch to the new AdWords experience.

Paid Search: Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type

This week, Google announced a new Shopping campaign type — subtype, really — that is “goal-optimized.” The campaigns will use machine learning to aim to automatically optimize ad delivery to achieve the defined conversion goal value, such as revenue or return on ad spend (ROAS).

Paid Search: Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.

Paid Search: Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit

New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.

Paid Search: AdWords Editor 12.3 is out with more robust filtering, search query reports & more

Editor also now supports custom intent audiences, responsive search ads and other newer features.

Paid Search: Google rolls out new ID requirements for US political ads

Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.

Local Search: Google Posts now accepting videos for local businesses

Google Posts gets richer with the ability to upload videos to your messages.

Social: Facebook F8 Announcements: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook F8 announcements, new Facebook Group features, Instagram video calling, Messenger updates, and other breaking social media marketing news of the week!

Social: 2018 Social Media Marketing Industry Report

In this tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media.

Helpful Strategies, Tips & Tricks:

SEO: Google Autocomplete: A Complete SEO Guide

Most digital marketers are well-versed in the abilities of Google Autocomplete — or at least they think they are. But if they are not, this guide should help prove the real power this simple but super-helpful feature can do for help with your day-to-day tasks as an SEO and marketer.

SEO: How to Maximize Your Reach Using Google’s Knowledge Graph

In this post, we’ll take a closer look at what the Knowledge Graph is, how it’s different from other rich results, and what steps you can take to make full use of it and drive more visitors to your website.

SEO: Beyond keywords: What really matters in SEO content

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.

SEO: 4 Critical Enterprise SEO Scaling Challenges to Overcome

The fundamentals of how we do SEO don’t change very much whether you’re just getting started or a multinational enterprise with brand presence across several continents. What does change is scale, which brings many potential setbacks. In this article BrightEdge looked at a few prevalent enterprise SEO mistakes to be aware of and help keep you from getting caught off guard.

Local Search: Compare 16 local marketing automation platforms

What should you look for in a local marketing automation solution? This report examines the market for local marketing automation platforms and the considerations involved in implementation. It reviews the growing market for local marketing automation platforms, plus the latest trends, opportunities and challenges for brands marketing locally.

Email: How to turn a boring email into an irresistible link pitch

Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.

Content: Where to find ideas for content your audience will love, look at and link to

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.

Content: Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

Social: 7 Ways to Target Website Visitors With Facebook Custom Audiences

Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages? In this article, you’ll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic.

Social: How to Easily Change 16×9 Video to Square Video on Your Phone

Want to use more square videos in your social media marketing? Concerned you filmed in the 16×9 format? In this article, you’ll discover how to change landscape video into square video using your mobile device.

Read Our Blog Post on: How to Make Your Content Visually Appealing and Relevant for Your Audience



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