The Weekly Wrap – 29th July 2020

IGNITE SEARCH WEEKLY WRAP –
29TH JULY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How Quickly Should a Page Load in 2020?
Short answer: As quick as possible. But that isn’t always easy. Here’s how fast your pages should load and tips to speed up your website.

SEO: What SEOs get wrong about Google updates
This article asked these experts, what do SEOs often get wrong about these Google updates.

SEO: Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customisation capabilities.

SEO: Beginner’s Guide to B2B Content Marketing: The Tactics You Need to Know to Get It Right the First Time
B2B content marketing can help to drive accelerated growth and produce outstanding returns but you need to know how to use it effectively to target and engage your audience.

SEO: Why Google Search Console Reports 5XX Server Errors
A publisher asked Google’s John Mueller via Twitter about Google Search Console (GSC) reporting 5xx error on their site. This article explores possible reasons why GSC will report having received 5xx errors and solutions.

SEO: SEO vs. PPC: Are You Making the Most of Them?
In this guide, we‘ll explore organic search vs. paid search in detail and how to know which is right for your business.

SEO: 10 On-Site Technical SEO Factors to Assess in an SEO Audit
Your SEO audit must uncover any common technical SEO issues preventing your site from ranking. Here’s what to check for and how.

SEO: How to Improve Your Website’s E-A-T
Find out what role E-A-T plays (and does not play) in Google’s algorithms, plus tactics to promote trust in your own website.

SEO: Link Profile Audit: 28 Things to Check
Here’s how to maintain a healthy link profile and ensure bad backlinks don’t get bad enough to bite you with periodic link profile audits.

SEO: Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit
Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here’s how to identify issues that can occur in the process.

SEO: SEO vs. SEM: What Is The Difference and How It Affects You
Often (wrongly) used interchangeably, SEO & SEM are two different marketing channels that businesses can use to reach their target audiences on search engines and here, we explore these two channels.

SEO: Are You Getting These 21 SEO Basics Right? (How to Do SEO if You Are a Beginner)
In this guide, we‘ll teach you the SEO basics and help you to optimise your site as a beginner, looking at the actions you need to take across keyword research, technical, on-page and link building.

SEO: How To Leverage Structured Data To Outrank Your Competitors
How To Leverage Structured Data To Outrank Your Competitors: SEO Advice from Google’s Gary Illyes

SEO: Common Shopify SEO pitfalls and how to avoid them

What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.

SEO: Why SEOs are going to miss the Structured Data Testing Tool
Google’s decision to deprecate the testing tool in favoor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.

SEO: The Basics of Link Remediation, Link Removals & Disavows
Did you know that link remediation, link removals, and disavows should be a regular process? Learn how to take advantage of this critical SEO task.

Related Articles:


SEO: Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps
As a small business owner, it can be difficult to get your head around why your closest competitor ranks higher than you do on Google. In this guide, we‘ll look at how to do small business SEO.

SEO: 4 ways to speed up your Shopify site
Here are four things to keep in mind for making your Shopify site load quickly.

SEO: What content survives Google algorithm updates?
SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. Learn more here.

SEO: Should You Noindex Category & Archive Pages?
Category and archive pages can both become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.

SEO: Why & How Content Pruning Helps Your SEO
Removing old content can do wonders for your SEO. Learn how to weed out outdated content and polish up the new in this guide to content pruning.

SEO: A Beginner’s Guide to ADA Website Accessibility Compliance
Learn about inclusive design and how to optimise your website for ADA compliance with this beginner’s guide to accessibility.

SEO: What Is Affiliate Marketing: How to Start in 4 Easy Steps
Affiliate marketing is a big business and to get started you need to understand what affiliate marketing is. Read this guide to get tips on becoming a successful affiliate marketer.

SEO: Guide to Core Web Vitals for SEOs and Developers
What you need to know about Google’s latest set of key user experience metrics for Web Developers.

Paid: 3 Tips for Google Ad Grants Accounts
Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.

Paid: CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean?
Confused about CPM, RPM, and eCPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.

Paid: How Amazon Brand Registry Works: A Complete Guide
Learn exactly how the Amazon Brand Registry program and its many benefits can help you successfully launch and market products on Amazon.

Paid: What Is PPC (Pay Per Click)? An Introduction to PPC Marketing
In this guide, we will help you understand what PPC is, how it works, how you can use it to drive success for your business and explain different platforms, and how they work.

Paid: How to Get Started with PPC Automation in 7 Steps
PPC automation can help you save time and money while driving more results. Get started automatically optimising your campaigns with these 7 simple steps.

Paid: 6 Simple & Effective Google Display Network Tips
Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.

Paid: An Introduction To Landing Page Analysis
How can you be sure your landing pages are performing well? This blog will introduce 3 different ways to analyse landing page performance.

Content: 35 Content Marketing Tips From Top Industry Experts
Content marketing tips that are 2020 worthy from experts with the best insights on strategy, Google, SEO, mobile, eCommerce, PR, social, and video.

Content: 10 Website Content Factors You Must Check During an SEO Audit
Your website content plays a big role in your SEO success. Here are 10 areas you must check when auditing your website’s content.

Content: How to use trending keywords from current events in content marketing
Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.

Content: How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2
Interested in scalable text generation? Learn how to programmatically generate copy for ecommerce category pages using a transformer-based language model.

Content: 8 Tools For Repurposing Content
In this post, we’re going to look at eight different tools that can help you re-purpose your existing content in a number of different ways.

Content: How to Write Undelete-able Promotional Emails (With Examples!)
In this post, learn about when to use promotion emails, how to write effective ones that meet best practices and engage readers, and tons of promotional email examples from which to gain inspiration.

Content: How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)
While there is no single formula of an effective page title and headline, here are 7 tools to help you come up with your own style and method.

Social: 9 Ways to Level Up Your Facebook Video Marketing
Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!

Social: The 2020 Instagram Updates You Need to Know About
Learn more about the latest Instagram updates in 2020. Find out more information about new Instagram features and gain influence on this social network.

Social: How to Use Facebook Asset Customization to Tailor Your Ad Placements
In this article, you’ll discover how to use the asset customisation tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. 

Social: Facebook Creator Studio: What Marketers Need to Know
You’ll learn why marketers should be using Facebook Creator Studio. You’ll also discover newly launched and revamped features to help you better post, manage, monetise, and measure your marketing content.

Social: The Ultimate Guide to Facebook Insights for Advertisers
In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!

Social: Social Media SEO: 7 Ways Social Media Can Improve Your SEO Results
Learn how to use social media to improve SEO. These seven strategies could improve your search rankings.

Social: 5 Simple Steps to Set Up Your TikTok Ads
With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we’re giving you a step-by-step guide to getting started, plus why this advertising works and how to handle your reporting.

Social: How Instagram Shops Will Transform Ecommerce
Find out how Instagram Shops will transform Ecommerce. Integrate your product catalog & grow your business with this new Instagram shopping feature.

Local: How 9 major Google My Business updates in 2020 can help you rebound
Google launch several features designed to help businesses react to the pandemic by updating their GMBs with relevant information that affects their operations. Learn more here.

Mobile: Mobile App Usage Growing as Users Spend 3 Hours Per Day in Apps
The mobile app economy is growing in terms of downloads, total sessions, and total time spent within apps.

 

KEY INDUSTRY UPDATES:

SEO: Google on When It’s Acceptable to Use Intrusive Interstitials
The topic of intrusive interstitial penalties, and how to avoid them, came up during a recent Google Webmaster Central hangout with John Mueller.

SEO: Hacked Government Web Pages With Adult Content In Google Search
Google’s Danny Sullivan said that the issue is, it is not a Google bug, instead, it is the governmental web sites were hacked to show this content.

SEO: Google Top Stories Tests “For Context” Section
Google is testing showing a news story with more context using a “For context” section that shows other news stories related to the story in the carousel.

SEO: Bing Webmaster Tools Adds Robots.txt Tester
Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages.

SEO: Google Testing Tools Now Shows Web Story
As Web Stories become more popular, Google now supports labelling them as such in Google Search Console and its testing tools.

Related Articles:


SEO: Google’s John Mueller: Use Images Instead of HTML to Display Charts
The topic of images vs. HTML for displaying chart data came up during a recent Google Webmaster Central hangout with John Mueller.

SEO: Google Tests Thick Gray Borders Between Search Results
Google is testing another mobile user interface for its search results layout and design.

SEO: Google’s John Mueller Says Don’t Use Loading Screens & Delay Users
Google’s John Mueller said don’t show a loading screen and instead just show your content.

SEO: Google’s John Mueller Discusses Recent Changes to Search
Google’s John Mueller discusses quotidian updates to search and how to respond to them.

SEO: Google: Multiple Fact Checks Rich Results May Not Show In Search
Google has updated its developer documentation to clarify that if you use multiple fact checks on a page it may not show up in the search results as rich results.

Related Articles:


SEO: Google Search Displays Flight & Hotel COVID-19 Impact
Google seems to be testing a new feature that shows the travel trends in a specific city. Google is showing the percentage of flights operating in that area and the percentage of hotels with availability. 

SEO: Google’s Mueller on How to Successfully Implement Major Site Changes
Google’s John Mueller offers advice on how to make major changes on a website without negatively impacting search rankings.

Related Articles:


SEO: Google Search Console Adds Share Report Feature
Google Search Console has a new button to let you share a report with someone else through a secure link. The share button is next to the export button on many of the reports. 

SEO: Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
Commission-free access to Buy on Google, the company’s native checkout from product listings. It is also integrating with third-parties to make it easier for merchants to streamline order management and payments.

Related Articles:


SEO: WordPress 5.5 XML Sitemap Details Emerge
WordPress released more information about the new WordPress 5.5 XML Sitemap. How publishers generate sitemaps may be significantly different.

Related Articles:


SEO: JavaScript Basics for SEO Professionals
Learn from Google’s Martin Splitt how developers and SEO professionals can become a team and solve JavaScript challenges together.

SEO: Google Site Command & Navigational Query Operators Failed Yesterday
Yesterday for a period of a few hours, you may have been unable to find the site or content you were looking for on Google Search. Google said it had an issue with some navigational queries and site commands.

SEO: Google Shopping Sponsored Web Results With Material Label
Google is testing showing users information on clothing materials before buying, before users even click to buy, directly from the Google Shopping ads at the top of the web results.

Related Articles:


SEO: Google Delays Mobile-first Index Rollout – 5 Reasons Why
Google announced that mobile first indexing will not be rolling out as promised. Mobile-first indexing is delayed by eight months. These are the reasons why.

Related Articles:


Content: How To Improve Google Indexing? Create Great, Unique & Compelling Content.
Google’s John Mueller said that “best way to improve indexing is to create great – unique & compelling – content that users have been seeking out, and which users recommend to others.” Google has said that many indexing issues are related to quality issues.

Social: TikTok Starts $200 Million Fund to Pay Users for Content
TikTok is introducing a $200 million “creator fund” which will be distributed to US users over the coming year.

Social: New YouTube Metric Shows Creators How Much Money They’re Earning
YouTube creators now have standardised metric for tracking how much money they’re making from all of YouTube’s monetisation methods.

Social: Facebook: Most-Liked Posts Are Not the Most Viewed
Facebook’s Head of News Feed shares some surprising insights about top performing content on the platform.

Social: Facebook Enables 50-Person Live Streams With Messenger Rooms
Facebook is bringing live streaming capabilities to Messenger Rooms – a platform for drop-in video chats with up to 50 people.

Social: Facebook Brings Small Business Fundraisers to Instagram
Small businesses on Instagram can now raise money with the same fundraising tool popularised on Facebook.

Local: Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego and Houston.

Local: Google Local Pack Carousel With Products
Google have been spotted testing local pack carousel with products with inventory status. 

Local: Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack.

Related Articles:


Mobile: Google Tests Search Refinements When You Scroll Up
Here is a new test Google is running, where when you do a search on mobile, scroll down and then scroll back up, Google will show you other search refinement options for your original query.

Mobile: Apple Lists Its Search Ranking Factors
Apple has updated the “about Applebot” help documentation page the other day and in that document it lists information about how Apple ranks web results. It also updated information around Applebot.

Mobile: Google adds new mortgage feature box to search
Google has launched a new feature in the mobile search results for searches related to mortgages.

Related Articles:

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