The Weekly Wrap – 27th May 2020

IGNITE SEARCH WEEKLY WRAP –
27TH MAY 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Blogging for Shopify: A unique SEO approach 
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.

SEO: How User Behavior In Search Works: Everything You Need to Know
This post explains the type of user behavior signals that the search engines do – and do not – use, using specific examples and applications.

SEO: How Machine Learning in Search Works: Everything You Need to Know
Want to know why and how SERPs are laid out and why pages rank where they do? Learn how search engines are using machine learning.

SEO: How Search Engines Rank Pages
Learn how search engines rank webpages – from the classification of a query, to assigning context, and determining which signals are most important.

SEO: Three Steps to a Better-Performing About Page
Here are three steps that can improve your About page, thus boosting both brand loyalty and conversions for many months to come.

SEO: Google Alerts for Link Building: A Quick and Easy Guide
In this article, we explain why not setting Google Alerts for your brand could mean you are missing link building opportunities.

SEO: 9 SEO Best Practices That You Should Follow in 2020
Here is the harsh truth, if you are not ranking in Google’s top 10 results for your target keywords, your website might as well be invisible on Google. 

SEO: How Search Engine Algorithms Work: Everything You Need to Know
A search algorithm is a massive collection of other algorithms, each with its own purpose and task. Here’s how it all works.

SEO: How (& Why) Search Engines Render Pages
How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post.

SEO: How to Do SEO for Niche Markets
Wondering what high-quality, effective SEO for a niche market entails? Here are five steps you need to follow in your niche SEO strategy.

SEO: Can Google PageRank be Manipulated for Better Rankings?
Is it possible to stop PageRank from flowing to pages that don’t matter to focus it on the pages that do?

SEO: How To Remove “Uploaded By” From The Google Search Result Snippet
Often, the upload by will cite the person who uploaded the video and not the person who wrote the content on the page where the snippet is coming from. In this article, you’ll discover how to remove the uploaded by section with a meta tag.

SEO: Paving the Path Forward with SEO: Preparing for New Normalities
Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities.

SEO: Shopify SEO Guide: How to increase organic traffic to your store
In this guide, we address the SEO fundamentals and technical considerations to improve your Shopify store’s search rankings to increase traffic and sales.

SEO: How to Measure Content Marketing Success Using Google Data Studio
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.

SEO: What are PBNs and should you use them?
Will you get penalised if you use PBNs? Should you consider using it? Read on to find out what experts and Tudor Lodge Consultants say.

SEO: How Much Is My Website Worth? A Guide to Uncovering A Website’s Value
This guide shows the factors that affect a website‘s value, how you can increase the value of a website, what can hurt your website, and offers strategies for website buyers and sellers.

SEO: 8 Insights Learned from 800+ Link Penalty Cases
Paid links, guest posts, and PBNs are the top 3 reasons for manual actions, according to SEMrush research. Read this before building another link.

SEO: New SEO Tool: Was There A Google Update Search Site
Here is a new site named WasThereAGoogleUpdate.com to help you find the answers faster.

SEO: How Bing’s Whole Page Algorithm Works
Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Learn how it works from Bing’s Nathan Chalmers.

Paid: Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? In this article, you’l learn how to create countdown ads even though it’s not a default option.

Paid: 8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19
Knowing when to ramp up your ad spend during COVID-19 is a challenge. That’s why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started.

Paid: A Comprehensive Guide to Ad Testing
Times have changed and so has the sophistication of ad testing. Here’s a list of things to take into consideration for your next ad test.

Paid: How Data Science Can Improve PPC Performance
In this article, I will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.

Paid: Reviewing ad issues in mobile apps with the Google Mobile Ads SDK
Google published an article to help mobile app publishers review ad issues (e.g., out-of-memory caused by graphic intense creatives, violations of Ad Manager policies, or AdMob policies and restrictions) in production apps

Paid: 8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19
Knowing when to ramp up your ad spend during COVID-19 is a challenge. That’s why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started

Paid: 8 Ways You’re Doing Google Ads Wrong & How to Make It Right
Not seeing the ROI you’re expecting from PPC? Here are eight ways you might be wasting your budget on Google Ads and how to address each situation.

Content: 5 Google Ranking Signals Content Marketers Need to Know
Here are 5 key Google ranking signals that determine when a specific article or type of content marketing deserves to appear on top of Google.

Content: How to Research Topics for Your Blog’s Content Plan
Learn how to research post ideas that will drive organic traffic to your business blog. This step-by-step guide will help you find suitable topics for your content plan.

Content: The Ultimate SEO Copywriting Guide
This guide will help you create content that will be useful for both people and search engines.

Social: How to Scale Facebook Ads: 4 Ways
In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads.

Social: How to Get Verified on Instagram
Find out how to get verified on Instagram and obtain your Instagram verified badge. Or learn what to do if you can’t get verified on Instagram.

Social: How to Use TikTok Analytics for Business
In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities.

Social: Facebook Organic Reach: How to Develop an Engaged Following
In this article, you’ll discover why Facebook is a valuable platform for building an engaged community and learn how to leverage multiple Facebook features to achieve organic growth.

Social: Social Media Marketing Strategy for a Multi-Location Business
In this article, you’ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets.

Social: Facebook Shops: Up next on Live with Search Engine Land
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that.

Social: How Twitter is contributing to support masses during the Coronavirus outbreak
As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe.

Social: How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how it uses deep learning to generate and rank suggested videos.

KEY INDUSTRY UPDATES:

SEO: Google Announces 3-Day Digital Conference Starting June 30
Google is planning a three-day digital conference taking place from June 30 to July 2.

SEO: Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays.

SEO: Google Explains Why it Rewrites Meta Descriptions
Google gives a detailed explanation of what causes algorithm to rewrite meta descriptions.

SEO: Google To SEOs: How Has COVID-19 Has Changed SEO Work?
Gary Illyes from Google posted four Twitter polls asking SEOs how has their work changed since the COVID-19 outbreak.

SEO: Indexing Issues In Google May Be Related To May 2020 Core Update
Google’s John Mueller said many indexing issues are related to quality issues. Where Google does not want to use its resources to index your site or parts of your site.

Related Articles


SEO: Google Tests Larger Font Title For Grouped Snippets
Google is testing that the first snippet in the group has a larger font size for the title. 

SEO: Google’s John Mueller: Don’t Create a Sitemap Manually
Sitemaps for large websites should not be created manually, says Google Webmaster Trends Analyst John Mueller.

SEO: Google Translate Widget is Free Again for Some Websites to Use
Google is resuming support for the Google Translate website translator widget and making it free for non-commercial use.

SEO: Google Launches New Podcast Promising Undocumented Information
Google’s John Mueller, Martin Splitt, and Gary Illyes take people behind the scenes of Google Search in a new podcast.

Related Articles:


SEO: Google: Noindex Won’t Hurt Your Site From Being Indexed After It Is Removed
John Mueller from Google was asked if it is true that Google will remember that a page or site had a noindex directive set. And if it remembers that, even if the page/site removes the noindex, that it will make it harder for that page/site to be re-indexed. John said that is not correct.

SEO: Google: Unlinked Citations Usually Do Not Help With Search Rankings
Google’s John Mueller addresses publics’ query on whether or not if unlinked brand citations can help in defining trust of a website / brand.

SEO: Is Google Digging Out Of Reconsideration Request Backlog?
Google’s John Mueller address publics concern regarding reconsideration requests for Google penalties, saying there is nothing out of the ordinary happening.

SEO: A reintroduction to our Knowledge Graph and knowledge panels
A refresher on the Google Knowledge Graph and how you can find facts about people, places and things in knowledge panels on Search.

Related Articles:


SEO: Bing Yes Or No Questions & Expands Intelligent Answers Globally
Bing can now answer some yes or no questions – which is incredibly cool. Bing announced that it deployed large neural network models that allows it to answer yes or no questions, expand its intelligent answers globally and better understand complex and ambiguous concepts.

SEO: Google Is Working On Something Related To Nofollow Link Change
Google did not make any real change to search since the change since the March 1st nofollow link policy – but Google’s Gary Illyes said that a change is indeed coming.

SEO: Bing Webmaster Tools Adds More Features To New Version
Fabrice Canel of Microsoft announced three new features that migrated over to the tool. The three features that were migrated from the old to the new version of Bing Webmaster Tools include url submission, block url, and crawl control.

SEO: Google Search Console Adds Guided Recipes Support & Reports
Google Search Console has added support for guided recipes. Guided recipes are step by step instructions on how to complete a recipe in Google Search and on Google Assistant.

Related Article:


Paid: Update on the Google Ads API Beta
Google has made several updates to improve the performance of the Google Ads API. The feedback provided was essential to making these improvements and will continue to be throughout the remainder of the Beta.

Paid: Google Ads Incorporates Retail Category Reporting
Google has added a new reporting feature for e-commerce sellers. There is now the ability to see Retail Category performance based on where the ad showed.

Paid: Google Tests People Also Search For Ads Carousel
Google has tested ads in the people also search for format. Google also tested ads in the people also consider and people also view formats. 

Paid: Navigating the road ahead: The benefits of real-time marketing
Google published an article exploring the unique role automation can play in helping you respond to the impact of COVID-19 in real time.

Social: Facebook Messenger Rooms Can Now Be Created From Instagram
Facebook is pushing the adoption of Messenger Rooms by letting users create them through Instagram direct messages.

Social: Grow and Succeed Together With LinkedIn Groups
LinkedIn published an article on how grow and succeed together with LinkedIn groups to extend their networks.

Social: New Courses to Bring Your Business Online
To help with this transition, our business education program, Facebook Blueprint, launched 15 new courses that cover the fundamentals. 

Social: Twitter to Let Users Choose Who Can Reply to Tweets
Twitter is testing a new feature that gives users more control over who can reply to individual tweets.

Social: YouTube’s Continued Land Grab for TV Dollars: YouTube Select
YouTube has unveiled a replacement for Google Preferred called YouTube Select, which will include the ability to purchase inventory on TV screens.

Social: Facebook Is Testing Mid-Roll & Livestream Video Ads: What It Means
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.

Social: Facebook & Instagram Let Businesses Sell Products Directly on Their Page
‘Facebook Shops’ allow businesses to set up online stores on Facebook & Instagram.

Local: Amazon Reported Moving Into Local News and Sports Podcasting
Amazon is reported to be moving into Local Search Advertising via Local News and Sports Podcasts.

Local: New Google Maps Feature Highlights Wheelchair Accessible Places
Google Maps users can now turn on an “Accessible Places” feature to find wheelchair accessible locations.

Local: Google My Business Business Reinstatement Request Adds File Uploads For Proof
You can now upload a file that shows proof that your business should be reinstated in Google My Business. The form added the ability to upload a file, like a PDF or screen shot, with such proof.

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