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The Weekly Wrap – 27th January 2021



SEO: Google Ranks Webpages, Not Websites
It’s a simple phrase that answers so many questions about SEO, yet stirs up a lot of discussion and debate: Google ranks webpages, not websites.

SEO: Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimising for featured snippets.

SEO: 5 Best YouTube Keyword Tools for 2021
YouTube is a search engine that uses an algorithm to rank videos. Learn about the YouTube algorithm and how to discover ranking keywords.

SEO: Guest Posting in 2021: Amplify Brand First, Build Links Second
When done properly, guest posting will help amplify your brand awareness and build reputable links. Here’s how to guest post in 2021.

SEO: 5 Common Reasons Email Outreach Fails to Hit the Mark
Planning an email outreach campaign? Check out the five most common reasons why email outreach campaigns fail, and learn how to avoid them.

SEO: How to perform SEO A/B testing in Google Search Console
LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimisations on keyword rankings.

SEO: How to Find Related Keywords and How to Use Them
In this guide, we‘re going to walk you through a number of different ways to find related keywords and take a detailed look at how to use them effectively as part of your SEO strategy.

SEO: Keyword Difficulty: How to Measure Ranking Possibility
In this guide, we‘re going to help you to understand what keyword difficulty is, how to measure it and how to understand your website‘s potential to rank on the SERPs.

SEO: 4 SEO Strategies for Programmatic Sites
Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Roy explores the four major SEO challenges you’ll encounter when dealing with programmatic pages, and unpacks how to overcome them.

Paid: How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
Learn how your eCommerce company can project competence, knowledge, and empathy with video ads to earn your prospects’ trust.

Paid: How are local service ads impacting Google Ads accounts?
Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.

Paid: B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.

Paid: How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.

Content: How a Content Approval Process Went From 9 Days to a Few Hours
Find out how two partners revised the review-and-approval process to tackle trending topics in a timely manner with native ads.

Content: Persuasive Video Strategies that Prompt Action
In this article, we cover the things to keep in mind to make your video content — whether live-action or presentation-style — worth watching until the end.

Content: How to Do a Content Gap Analysis for SEO
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyse your content and improve your SEO.

Content: Content Writing: How To Write and Order Different Types of Content
After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.

Content: A (Re)Introduction to Guest Posting
Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out.

Social: Snapchat Ads: How to Get Started
Discover what types of advertising campaigns you can run on Snapchat and the different ad placement options you can choose from.

Social: Winning Social Media Style Guide: 5-Step Process to Implement
Learn to create a social media style guide to keep your colleagues aligned and help to plan social posts that resonate and engage with your audience.

Social: Facebook Group Engagement: How to Develop a Loyal Community
In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll also get examples of posts you should be using and discover three types of posts to ban from your group.

Social: Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimise your account, pins, and boards for SEO.

Social: Not Happy With Your YouTube URL? Here’s How You Can Change It
Learn how you can select a custom YouTube URL for the first time, and how to change a custom YouTube URL that’s currently in place.

Local: Outranking Tough Competitors: My One-Year Study of a Google Local Finder 
Moz’s local SEO subject matter expert, Miriam Ellis, conducted a one-year Google Local Finder study, tracking a local finder for a single query to see if anything brands or the public did could shift the top eatery out of its #1 spot. Here are the results.

Mobile: Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.

Mobile: Here’s What the iOS 14 Update Means for Your Facebook Ads
In this post, we will dissect exactly what the iOS 14 update entails, how it will affect your Facebook advertising, and how you can plan and strategize in response to the update to get the most out of your Facebook marketing.


Industry: Google might remove search in Australia if forced to pay to link to sites
Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search results.

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Industry: How we’re helping get vaccines to more people
During the pandemic, Google has helped people get the information they need to keep their families safe and healthy. We’ve supported small businesses and partnered with Apple to build exposure notification technology to fight the spread of COVID-19 around the world. Now, as public health authorities ramp up vaccination efforts, we’re finding more ways to help. 

SEO: Possible Issues With Google Search Console Canonicals & AMP Reporting
There may be some possible bugs or issues with Google Search Console reporting around some canonical URLs being reported in some URL Inspection reports and for the AMP enhancement report.

SEO: Google Reveals Cookie Alternative – FLoC
Google has took the cover off its alternative to cookies named FLoC or Federated Learning of Cohorts. FLoC basically clusters ‘large groups of people with similar interests.’

SEO: Google Search Gains AR Photorealistic 3D Car Models
Rajan Patel, VP of Engineering at Google, said ‘today, AR just got a lot more real in Search.’ He added Google now has ‘photorealistic 3D models’ of some cars.

SEO: Google Search Video Carousel Autoplaying Videos Previews
Google is auto-playing video thumbnails on overlay in the video carousel box in the search results.

SEO: Google: Paying For Content Review Or Time With Links Is Paid Links
Google’s John Mueller says paying for do-follow links with consideration for the time involved to review and publish a piece of content that contains a do-follow link is consider a unnatural link and is against Google’s webmaster guidelines.

SEO: Does Google Set Limits to Search Traffic?
Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.

SEO: Google’s John Mueller Praises Digital PR
Google’s John Mueller had kind words for Digital PR in a Twitter discussion. He went so far as to say in many cases Digital PR is more critical than Technical SEO.

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SEO: Chrome 88 Performance Recordings Adds Core Web Vitals Lane
With the release of Chrome 88, you can now see Core Web Vitals data in the developer tools performance recording section. 

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SEO: Google Search Pushing More Local News
William Vambenepe, the head of the Product Management team of Google News, said Google is not just pushing local news in the Google News Showcase feature but also directly in Google Search.

SEO: Google Search Removes Job Training Rich Results
Google has updated the job training rich results structured data documentation to say ‘this appearance isn’t available on Google Search right now.’

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SEO: Health & Medical Sites Ranking Too Well For Non-Medical Queries?
Google’s John Mueller addresses community’s query on health website ranking for non-health related keywords, and may be a result of the medic trust boost. Read more here.

SEO: Google Uses Faster Storage For High Demand Pages
Google indexes content on different types of storage based on how likely they are to be searched for.

SEO: Google Continues Injecting Links Into Featured Snippets
Last November, I reported that Google was testing showing links in a featured snippet that links not to the featured snippet site but to a third-party web site. Well, Google has continued that test and here is another example of it in action.

SEO: Google Expandable Knowledge Panels More Visible
Google seems to be expanding showing its expandable knowledge panels user interface. The right hand side knowledge panel you see in the search results sometimes can show expandable and collapsible menus to show more segments of information.

SEO: Google Search Custom Date Range Is Now Fixed
The calendar dialog box in Google Search Console would not let you click or select any dates. This has been a bug for the past few days and Google has just resolved it.

SEO: Google Diversity With Indexing Languages For Search
Google’s Gary Illyes said that Google is paying quite a bit of attention into ensuring that every language has the same potential indexing-wise.

Related Articles:

SEO: DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day
DuckDuckGo served 102,251,307 search queries on January 11, breaking past the 100 million query milestone for the first time, according to the search engine’s traffic page.

Paid: Microsoft Advertising now offers Filter Link Extensions
Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. Filter link extensions mean advertisers can present many different features under categorised headers so that users can quickly navigate to their key products and offerings.

Paid: Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.

Paid: Google Introduces Price Drop Rich Result
Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages. Becoming eligible is easy

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Paid: Google Ads Insights Tab Rolling Out To More Advertisers
Google said, The Insights page makes it easy for you to explore insights and emerging trends based on your business. This section including search trends that help you find product or service categories where consumer interest is growing the most.

Paid: New Google Ads Editor Downloads Raise Your Budget Recommendation
Google have been caught a raising your recommended budget when downloading the latest version of Google Ads Editor.

Paid: Gmail Ads Absorbing Into Discovery Campaigns
Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately.

Social: How to Level Up Your Facebook and Instagram Photos with the Canva App
Canva is a free mobile app that businesses can use to create professional-looking ads. These tips will help you use Canva to up-level your photos to use in ads.

Social: Facebook Updates Account Quality In the Midst of Its Own Failures
Facebook Ads rolled out an update to their Account Quality interface during what many media managers feel is a distinct lack of quality by Facebook itself.

Social: Twitter Announces Birdwatch – Volunteer Program Against Misinformation
Twitter introduced a community-driven program called Birdwatch for identifying and labelling misinformation. Currently accepting applications to participate.

Social: LinkedIn Users Can Now Control Who Sees Their Posts
LinkedIn is introducing controls for individual posts which let users restrict who can see and comment on them.

Social: YouTube Counts Views For Shorts Like Regular Videos
In YouTube Analytics, views for Shorts are counted like regular videos and contribute toward a channel’s total view count.

Local: Google My Business updates flag review feature
Google has updated the form businesses use to “flag a review” within Google My Business as being inappropriate. The new form seems to offer additional options and a slightly updated workflow.

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Local: Old Google Posts Showing On Local Panels In Search
Google is now showing old, older than a week, Google Posts in the local panel on Google Search. 

Local: Google Agrees to Pay French News Publishers for Content
Google announced an agreement to begin paying French news organisations for use of their content in Google News.

Local: Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews
Google is now testing grouping these summaries by place topics and also can show third-party reviews in these summaries.

Mobile: Google Search Tests Sans Serif Font
The same day Google began rolling out its new mobile search design, Google also began testing a new font for its search results. 

Mobile: Google: Sites Can Safely Display Pop-Ups On Temporary Basis
Mobile sites can display pop-ups on a temporary basis without being penalised in search results, according to Google’s John Mueller.

Mobile: Annoying Call To Action Overlays Can Hurt Your Google Rankings
Google’s John Mueller say that pop up CTA messages can affect your rankings if its on a key landing page as per Google’s mobile interstitial penalty.

Mobile: Google Search launches updated mobile design and interface
Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience.

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