The Weekly Wrap – 1st May 2019

IGNITE SEARCH WEEKLY WRAP –
1st MAY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.

SEO: How to Deal with a New Client That’s Violating Google’s Guidelines
This article provides 2 solutions to clients violating Google’s guidelines.

SEO: How to Take Your Website Beyond Fast
This article shared the top tips, tricks, tools, and tactics you need to speed up your website.

SEO: How to take advantage of the latest updates to Google Search Console
This is a guide on the newest features you might not have heard of yet, and how to make use of them to improve your search marketing.

SEO: Here’s what you need to know about image optimization for SEO
This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, from quick wins to slightly more complex

SEO: What Links to Target with Google’s Disavow Tool – Whiteboard Friday 
In this article, we cover scenarios which you might consider using Google’s disavow tool and what links you should target.

Paid: How to Use Google Ads for Account-Based Marketing
This article shares 3 ways to use Google Ads in your Account-Based Marketing.

Paid: 11 Creative Strategies for Facebook Ad Targeting After the Changes
This article discusses creative approaches to enhancing your Facebook Ad campaigns with considerations to recent Facebook Ad updates.

Paid: 6 Tactics to Dominate Local PPC
Here are six tactics you should use to create a dominant local paid search strategy.

Content: How to check for duplicate content to improve your site’s SEO
This article will help you better understand what is considered duplicate content, and steps you can take to make sure it doesn’t hamper your SEO efforts.

Content: Outbound Links Content Strategy
This article highlights the benefits of outbound links in your content strategy and how it enhances your SEO efforts.

Content: A Safe Way to Succeed with Guest Articles
This article discuss how to enhance your link building strategy with guest articles in good practise.

Social: 4 Ways to Use Google Tag Manager With Facebook
In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager.

Social: Advanced Facebook Retargeting: How to Up Your Ads Game
In this article, you’ll discover the biggest mistakes marketers make with Facebook retargeting and ways to avoid them.

Social: How to Use the Facebook Event Setup Tool
In this article, you’ll learn how to set up Facebook event tracking with the Facebook Event Setup Tool for Web.

KEY INDUSTRY UPDATES:

Industry: Former Google CEO Eric Schmidt to leave Alphabet board of directors
Google parent Alphabet today announced that Eric Schmidt would be leaving the board of directors after 18 years.

SEO: Yoast adds image and video Schema with 11.1 update
Yoast has introduced image and video Schema enhancements with their 11.1 SEO plugin update. 

SEO: Google Display & Video 360 Helps Marketers Protect Their Brand
Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.

SEO: Google Fixes Issue With Search Console Index Coverage Report
Google confirmed the issue with missing data in Search Console’s index coverage report has been fixed.

Related Articles:


SEO: Google Search Console reports back on track after multi-week delay
You can finally now check your coverage and enhancement reports in Search Console after a three-week delay.

SEO:John Mueller on Disavow Tool – FULL TRANSCRIPT
Google’s John Mueller explains that Google purposefully and consciously hides the disavow tool in Google Search Console in order to discourage its use.

SEO: Google Works To Fix How Many Legs Horses & Snakes Have
Danny Sullivan from Google said Google got it wrong and the team is looking how they can mess up on something so obvious.

Paid: Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.

Paid: Microsoft Advertising is the New Bing Ads
Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform’s offerings.

Related Articles:


Paid: Microsoft Advertising Introduces Sponsored Products
Microsoft Advertising, formerly Bing Ads, is introducing two new product offerings: Sponsored Products and an update to the Microsoft Audience Network.

Social: LinkedIn is Testing a New Services Section in User Profiles
LinkedIn is working on a new addition to profiles which lets users display a list of services they offer.

Local: Google may decide to charge for Google My Business listings
Google is sending out surveys to some local businesses to see if they would pay for some features they are currently getting for free from the search engine company.

Related Articles:

Read Our Blog Posts This Week:

Top SEO Tips To Enhance Your YouTube Performance

The Top SEO Tips To Enhance Your Youtube Performance

How To Optimise Your Google My Business Listing Image Header - Ignite Search

How To Optimise Your Google My Business Listing

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