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The Weekly Wrap

Ignite Search Weekly Wrap – 20th May 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: How to Combat 5 of the SEO World’s Most Infuriating Problems – Whiteboard Friday

These days, most of us have learned that spammy techniques aren’t the way to go, and we have a solid sense for the things we should be doing to rank higher, and ahead of our often spammier competitors. Sometimes, maddeningly, it just doesn’t work. In today’s Whiteboard Friday, Rand talks about five things that can infuriate SEOs with the best of intentions, why those problems exist, and what we can do about them.

SEO: The Web Developer’s SEO Cheat Sheet 3.0

Today we’re excited to make freely available the new Web Developer’s SEO Cheat Sheet 3.0.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

English Google Webmaster Central office-hours hangout – 22nd May 2015

 Paid Search: AdWords Testing New Search Query Report Layout

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

Social: How to Handle a Social Media Crisis

Have you ever had to deal with a social media crisis?

Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this article Sofie De Beule shares four tips on how to effectively deal with a social media crisis.



Key Industry Updates: 

SEO: Google: User Experience As A Ranking Signal Is Currently Only For Mobile Results, Not Desktop Results​

At SMX Sydney this morning, Google’s Gary Illyes explained that while user experience, aka UX, is a ranking signals on mobile with the Google mobile friendly algorithm but when it comes to desktop, there is no UX algorithm.

SEO: Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months

Bing has announced they will be introducing their own version of mobile friendly ranking signals in the upcoming months. With that, Bing explained how they determine if a web page is mobile friendly, when they will add the mobile friendly label to your site and what tools they have to help webmasters ensure their sites are mobile friendly.

Paid Search: AdWords Editor 11 Adds Support For Labels, Call-Only Ads, Ugraded URLs & More

 When AdWords Editor 11 launched near the end of last year, it looked great and in many ways was an improvement over version 10. Problem was it still didn’t support many of the AdWords features and bugs have turned many off from using it. With Thursday’s update to version 11.1, however, Google added support for several features.

Paid Search: Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop

 For the first time, Google has stated that mobile searches have overtaken desktop in 10 countries. That news set the backdrop for the second-annual Inside AdWords event that was broadcast in a livestream Tuesday, during which the company announced a number of new product updates.

Social: Facebook Carousel Ads for Mobile: This Week in Social Media

Among other news, Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.


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