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The Weekly Wrap

Ignite Search Weekly Wrap – 1st July 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday

A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading.

SEO: Why ccTLDs Should Not Be an Automatic Choice for International Websites

There are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with any research or evidence. Is this recommendation outdated?

With every passing year, Google gets better at reading and setting geo signals. By introducing hreflang and improving Google Webmaster Tools (recently rebranded as Google Search Console) with regards to setting target countries, it’s so much easier to get geo signals right than it was a few years ago. We look into how Google seems to treat ccTLDs.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

English Google Webmaster Central office-hours hangout – 3rd July 2015

Paid Search: Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”

Let’s face it — some of your website visitors just aren’t interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop spending money on people who will never buy from you.

Social: 7 Ways to Track Your Social Media Marketing Activities

Are you tracking your social media marketing results?

Do you know where to find metrics to help you improve?

Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience.

In this article you’ll discover seven ways to track metrics and improve your social media marketing.


Key Industry Updates: 

SEO: Google Tests New Mobile Interface, With New Top Design

Google is testing yet another mobile user interface. This new test shows the Google logo centered at the top, like a previous version we covered, but with a larger search box, more white space, and the blue clean navigation menu we saw them testing the other day.

Analytics: Remarketing Lists for Search Ads, Powered by Google Analytics

Today we’re excited to announce you can use audiences (previously remarketing lists) created in Google Analytics to reach your customers on Google Search, with no tagging changes required.

Analytics: Learn to optimize your tag implementation with Google Tag Manager Fundamentals

We’re excited to announce that our next Analytics Academy course, Google Tag Manager Fundamentals, is now open for participation. Whether you’re a marketer, analyst, or developer, this course will teach you how Google Tag Manager can simplify the tag implementation and management process.

Mobile: Yahoo’s New Mobile Browser Search Results Are Better Than Its App

Yahoo has unveiled a new mobile search experience today with richer content that aims — and this will remind you of Bing’s messaging — to help users “take action right away.”

Mobile: The Google Mobile Search Carousel Adds Pinterest Pins, Vines, Houzz & Food Network Recipes

Google has expanded the mobile search results carousel to not just include news publisher content but now also include content from Pinterest, Vine, Houzz and The Food Network.

Social: Snapchat Native Video Ads: This Week in Social MediaPinterest Search Gets Smarter

Among other news, Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up for mobile, just like everything else on Snapchat.”


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