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The Weekly Wrap

Ignite Search Weekly Wrap – 8th July 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume – Whiteboard Friday

In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want.

SEO: The Meta Referrer Tag: An Advancement for SEO and the Internet

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers.

Paid Search: Complete Guide to the NEW AdWords Certification Test

Margot Da Cunha: For those of you contemplating getting your AdWords certification or looking to get re-certified, I’ve created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Before getting too deep into this guide you should probably ask yourself…

Social: 4 Ways to Create Social Media Ads That Stand Out

Are your ads getting noticed as much as you’d like?

Are you looking for ways to grab your audience’s attention?

Successful social media ads entice consumers to watch, listen to or click on the message.

In this article you’ll discover four ways to create social media ads that stand out.


Key Industry Updates: 

SEO: Would You Like To Compare Your Sites In Google Search Console? Let Google Know.

Google wants your feedback on improving the Google Search Console, specifically about combining sites.

SEO: Yahoo Search Testing Google Powered Search Results

Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search.

SEO: Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results.

Paid Search: Another Google PLA Test Targets Low-Priced Products

A new test spotted in Google’s product listing ads highlights low prices on select products.

A twist on the Value Alert test seen in May, this version tells shoppers about the percentage discount compared to the average price of a product in the promotional copy in the ad (seen when the user hovers over it).

Paid Search: Google AdWords Location Extensions Can Also Show Ratings Stars Now

Local businesses with ratings from Google users can now get ratings stars shown in their search ads along with location extensions.

Social: Pinterest Buyable Pins: This Week in Social Media

Among other news, Pinterest Rolls Out Buyable Pins: “You’ll start seeing Buyable Pins all over Pinterest: in the home feed, on boards and in search results. If a Pin has a blue price, it means you can buy it.” Buyable pins are available to iOS users in the U.S.



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