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The Weekly Wrap

Ignite Search Weekly Wrap – 11th March 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: What Deep Learning and Machine Learning Mean For the Future of SEO – Whiteboard Friday

Imagine a world where even the high-up Google engineers don’t know what’s in the ranking algorithm. We may be moving in that direction. In today’s Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs.

Paid Search: New to Google Shopping? Read These 9 Tips To Own It

Google Shopping is growing in importance, but it can still be a relatively new tool to use for the Lead-Gen PPCer with that first e-commerce client. We will go through tips that are more practical.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

Office Hours Hangout with John – 13th March 2015

Social: 8 Ways to Improve Social Shares for Your Blog

Do you want more shares for your blog content? Are you looking for tools to optimize blog posts for sharing? When website visitors share your content, you get more views which leads to more visibility and engagement. In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you.


 Key Industry Updates: 

SEO: Google Researchers Introduce System To Rank Web Pages On Facts, Not Links

As New Scientist recently reported, a team of research scientists at Google has published a paper (PDF) explaining the idea of Knowledge-Based Trust (KBT), an alternate way of determining the quality of web pages by looking at how accurate they are.

SEO: Google Tests Search Results Listings Without Descriptions

Gianluca Fiorelli spotted a new Google test, or maybe a Google bug, where Google removed the descriptions from the search results listing page.

SEO: Official: Google Compare For Auto Insurance Launches

As expected, car insurance results on Google are getting a shake up as the company enters the lead generation game. Today, the search giant announced the launch of Google Compare for Auto Insurance.

SEO: Google Says They May Flag Broken Security Certificates In The Search Results

At SMX West last week, Gary Illyes from Google said on the How to Secure Your Site for Google’s HTTPS Algorithm that about half-a-percent (0.5%) of the security certificates on the web are broken certificates and he is experimenting with trying to address the problem in the Google search results.

SEO: Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals

Google’s mobile-friendly algorithm is launching soon and we’ve learned that it runs in real-time on a page-by-page basis already. But also coming out of SMX West from Google’s Gary Illyes is that factors like page speed signals for ranking are based on the desktop version, not the mobile version

As expected, car insurance results on Google are getting a shake up as the company enters the lead generation game. Today, the search giant announced the launch of Google Compare for Auto Insurance.

SEO: Google Changes Car Insurance Links After SEOs Complain

Yesterday, Google launched auto insurance comparison ads and in their announcement, Google used what SEOs would call keyword rich anchor text to link to both the new auto insurance comparison portal and the old credit card comparison portal.

Mobile: Google Says It Is Working On Improving App Discovery Within Web Search

Mariya Moeva, Google’s Webmaster Trends Analyst, said at SMX West during the “Search Inside The App” panel on Wednesday that Google is working on ways to improve app discovery within standard web and mobile web search.

SEO: Google May Discontinue Its AJAX Crawlable Guidelines

For almost five years now, Google has been offering proposals on how to make AJAX, asynchronous JavaScript and XML, crawlable for search engines, but those efforts might be ending. Ending as soon as next week.


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