100% Curated SEO/Digital Marketing Goodness
Helpful Strategies, Tips & Tricks:
Imagine a world where even the high-up Google engineers don’t know what’s in the ranking algorithm. We may be moving in that direction. In today’s Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs.
Google Shopping is growing in importance, but it can still be a relatively new tool to use for the Lead-Gen PPCer with that first e-commerce client. We will go through tips that are more practical.
Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:
Do you want more shares for your blog content? Are you looking for tools to optimize blog posts for sharing? When website visitors share your content, you get more views which leads to more visibility and engagement. In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you.
Key Industry Updates:
As New Scientist recently reported, a team of research scientists at Google has published a paper (PDF) explaining the idea of Knowledge-Based Trust (KBT), an alternate way of determining the quality of web pages by looking at how accurate they are.
Gianluca Fiorelli spotted a new Google test, or maybe a Google bug, where Google removed the descriptions from the search results listing page.
At SMX West last week, Gary Illyes from Google said on the How to Secure Your Site for Google’s HTTPS Algorithm that about half-a-percent (0.5%) of the security certificates on the web are broken certificates and he is experimenting with trying to address the problem in the Google search results.
Google’s mobile-friendly algorithm is launching soon and we’ve learned that it runs in real-time on a page-by-page basis already. But also coming out of SMX West from Google’s Gary Illyes is that factors like page speed signals for ranking are based on the desktop version, not the mobile version
Yesterday, Google launched auto insurance comparison ads and in their announcement, Google used what SEOs would call keyword rich anchor text to link to both the new auto insurance comparison portal and the old credit card comparison portal.
Mariya Moeva, Google’s Webmaster Trends Analyst, said at SMX West during the “Search Inside The App” panel on Wednesday that Google is working on ways to improve app discovery within standard web and mobile web search.
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