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Official Google Updates

Google Authorship is Dead.

google authorship

This one was from a few days ago, but massively important. Google has officially killed off the Authorship snippets for the search results. Google has deemed it ‘distracting’ to the SERPs and so have buried it. It may be painful but there’s many more ways to increase your search visibility. Focus on local search results and mark up your breadcrumbs, address and product details!

Please read the original update by John Mueller for more on this. Search Engine Land (SEL) has also posted an article on the very same topic.

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