The One and Only Ignite Blog

Welcome to our resource hub! Here, we produce and collate content on trending topics from the digital marketing universe for your convenient consumption.

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8 June 2026

Your Polished Brand Content Is Losing to a Shaky iPhone Video. Here Is Why.

There are people queuing outside Pop Mart stores in Sydney and Melbourne to buy a small, pointy-eared monster with serrated teeth. The Labubu is not conventionally beautiful. It is a little odd-looking but very irresistible. Over 100 million units sold globally in 2025. And if you look at why it is connecting with people the…
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29 May 2017

Online Reviews And What They Mean For Local SEO

By Airon Rodrigues Here’s a tip: Let others brag for you. In some cases, what others are saying about you can be more important than what you are saying about yourself. This rings true, especially when reflecting back on the early childhood lectures echoed by my parents. But without getting into the nitty-gritty of what…
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22 May 2017

Site Structure: The Underlining Effect It Has On SEO

By Airon Rodrigues Imagine asking a builder to build you a new home without any drawings or set plans. What results would you expect? Halfway through the construction process you might be left scratching your head. The same can be said for structuring your website, without a plan it’s a recipe for disaster. If you…
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15 May 2017

Key Guidelines On How To Write Effective Headlines For SEO

By Airon Rodrigues If you think back to Headline 101, your goal is to put the key element of a story in a headline. SEO-optimised headlines have their differences, but they share this simple mantra. A headline needs to grab the reader’s attention, build trust and help time-pressed consumers focus on the topics they care…
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8 May 2017

Content Distribution: Why It Is Beneficial for SEO

By Airon Rodrigues Introduction We all know content is king in this modern age of SEO, so then we probably also know the importance of a blog to a website. But why is it important? Content adds value to your brand, provides additional entry points to your website and helps followers stay updated on the…
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10 April 2017

How Social Media and Content Marketing Goes Hand-In-Hand With SEO

Introduction The benefits of social media for a business are many; you can gain valuable customer insights, increase brand awareness and loyalty, generate higher converting leads and keep a close-eye on your competitors. But how does social media and content marketing work together to go hand-in-hand with improving SEO? Does it even make a difference?…
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26 March 2017

We Dissect BedShed.com.au – World’s First Facebook Live SEO Audit

Just last week on Monday the 21st March, we Facebook Live-d Our Very first Video Casting, a step by step SEO audit dissection of the homepage of BedShed.com.au. If you missed out on this, we have now converted it to a YouTube video, with an accompanying video transcript. A little information on Bedshed.com.au: Bedshed is…
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