The One and Only Ignite Blog
Welcome to our resource hub! Here, we produce and collate content on trending topics from the digital marketing universe for your convenient consumption.
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Your Polished Brand Content Is Losing to a Shaky iPhone Video. Here Is Why.
There are people queuing outside Pop Mart stores in Sydney and Melbourne to buy a small, pointy-eared monster with serrated teeth. The Labubu is not conventionally beautiful. It is a little odd-looking but very irresistible. Over 100 million units sold globally in 2025. And if you look at why it is connecting with people the…
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The Weekly Wrap – 12th July 2017
Ignite Search Weekly Wrap – 12th July 2017 100% Curated SEO/Online Marketing Goodness. Key Industry Updates: SEO: Google Releases Google Earth Pro: Google Earth Free To Upgrade Google announced in the Google Maps Help forums that they have finally released Google Earth Pro 7.3.0 for Mac, Windows and Linux. With this release, Google Earth Free users will…
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Metadata and SEO – How to correctly optimise your title, description, and keywords
By Airon Rodrigues Fitting 160 characters into a brief description while including relevant keywords and a call-to-action is not as easy as it seems. Writing effective metadata is a skill, one that takes careful thought and consideration. Ironically, metadata is hidden to users on the page they are created for. Search engines, however, can see…
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8 Ways To Easily Generate Unique Content Ideas
By Airon Rodrigues Consistently generating unique content ideas can be challenging. There are many important factors associated with SEO such as on-site optimization, link building, and content distribution. But without quality unique content, a marketing strategy can indeed, fall flat. But why is unique content so important and valued so highly? The answer is simple;…
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6 Powerful SEO Tools You Can Start Using Today
By Airon Rodrigues Tackling SEO and the problems that derive from it, can at times, be complex. Whether it’s your first day on the job or you’re an experienced digital marketer, you can’t do a first-class job with second-hand tools. Thankfully in 2017, there’s a tool for almost anything, from conducting a website audit to…
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Why You Need To Recognise The Importance Of Voice Search For SEO In 2017
By Airon Rodrigues The top 3 SEO trends for 2017 are mobile, mobile and mobile. (Okay, it’s only number one) And with mobile, comes voice search. SEO as we know it is always changing. Updates are important news only until the next update. As the digital world changes, so do the factors associated with digital…
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Here’s Why Podcasting Should Be Included In Your Content Marketing Strategy
By Airon Rodrigues Should podcasting be part of your content marketing strategy? Yes. Do most online companies have a podcast series? No. Is podcasting beneficial for SEO? Yes, let me explain… When we think about SEO, we generally think about keywords, search queries and on-page optimization, such as written content generated through the traditional blog.…
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