The One and Only Ignite Blog
Welcome to our resource hub! Here, we produce and collate content on trending topics from the digital marketing universe for your convenient consumption.
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Your Polished Brand Content Is Losing to a Shaky iPhone Video. Here Is Why.
There are people queuing outside Pop Mart stores in Sydney and Melbourne to buy a small, pointy-eared monster with serrated teeth. The Labubu is not conventionally beautiful. It is a little odd-looking but very irresistible. Over 100 million units sold globally in 2025. And if you look at why it is connecting with people the…
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The Weekly Wrap – 2nd August 2017
Ignite Search Weekly Wrap – 2nd August 2017 100% Curated SEO/Online Marketing Goodness. Key Industry Updates: SEO: The new Search Console: a sneak peek at two experimental features Search Console was initially launched with just four reports more than a decade ago. Today, the product includes more than two dozen reports and tools covering AMP, structured data,…
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Technical SEO Checklist: Crucial First Steps After Launching a New Site
By Airon Rodrigues What’s more exciting than a newly launched website? In a previous blog post on Site Structure, we discussed the importance of a foundation for a website. As an analogy, picture asking a builder to build a new home without any drawings or set plans. What results would you expect? From an SEO…
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The Weekly Wrap – 26th July 2017
Ignite Search Weekly Wrap – 26th July 2017 100% Curated SEO/Online Marketing Goodness. Key Industry Updates: SEO: Google adds new SOS Alerts to search and Maps as part of its crisis response features Aiming to give users more information when a crisis occurs, Google’s new SOS Alerts are the latest addition to its family of crisis response…
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Video SEO: How To Optimise Your Video For SEO
By Airon Rodrigues Incorporating videos into an SEO strategy can be beneficial for many reasons. Videos can interactively engage a user, communicate information in a creative way, and be shared across various platforms. This post will primarily focus on YouTube optimisation, as it’s the number one video network with over 30 million visits per day,…
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The Weekly Wrap – 19th July 2017
Ignite Search Weekly Wrap – 19th July 2017 100% Curated SEO/Online Marketing Goodness. Key Industry Updates: SEO: Google publishes new FAQ on job search postings for webmasters Mariya Moeva from Google posted a new and helpful frequently asked questions document in the webmaster help forums around the new job search functions in Google. Google is encouraging webmasters to mark up…
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6 Design Elements You Can Implement Today To Increase CRO
By Airon Rodrigues Converting potential customers has long since been the very last piece of the puzzle. Regardless of the industry, there are certain design elements that lead to conversion and certain elements which don’t. To succeed in conversion rate optimisation (CRO), knowing fundamental design elements that can make or break a conversion is crucial.…
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