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Why Shopify Store Owners Should Advertise Their Stores on Google

A combination of developing technology, greater accessibility and the legacy of COVID restrictions have all combined to make online commerce an increasingly important part of contemporary life.

It could be argued that our shopping habits have changed permanently as a result, so much so that many consumers now opt for online retail over shopping in traditional land-based stores. To capitalise on this shift, eCommerce platforms like Shopify have made the process of setting up an online store simpler than ever.

At the same time it does mean, however, that online selling is a very crowded market, so using Google Adwords and other forms of digital advertising are essential if you want your store to be noticed in the online shopping space.

What is Shopify?

Shopify is an eCommerce platform that offers sellers a number benefits, not least that it is self-contained and simple to use, and is easy to scale up as your business expands. There is also the added bonus of being able to sell in bricks and mortar locations as well, using the Shopify app and hardware.

Google Ads with your Shopify ecommerce store

However, to succeed in the online retail space you need to ensure that customers can find your store ahead of those of your competitors when they are searching for products in your line. That’s why it’s important to give your brand a boost through Google advertising.

We are a Google ads specialist and have extensive experience in running PPC (pay per click) ad campaigns for both established retailers and new start ups. This means we are able to deliver both high conversion rates and significant reach from Google AdWords, as well as help you to identify and target the appropriate and most relevant sectors of the market. That’s why when it comes to Google ads, Perth online retailers turn to us to get their shops seen.

Google shopping campaigns for Shopify

It is a relatively straightforward process to start marketing a Shopify store using Google advertising, including Google AdWords campaigns.

From within your Shopify store you can manage your settings so that your products are automatically accessible in the Google Merchant Centre (setting this up is quick and easy to do). From here, you are able to begin running Google Smart Shopping campaigns, which are highly targeted campaigns that operate across all of Google’s networks, including Search, Display, YouTube, and Gmail. It is also easy to ensure that discounts, promotions etc., that you offer in your store are automatically applied to your products when customers find them in their searches.

As a Google ads specialist, we will work with you to ensure that the products in your store are all optimised to rank well in searches, and ensure that campaigns are set up so that Google’s automation software shows the most effective versions of your ads to the right potential customers at the most relevant times.

Skyrocket your Shopify sales

The aim of any digital advertising campaign is not only for your PPC ads to be seen, but also for them to convert browsers into customers. The most cost effective way of doing this is to ensure that a Google AdWords campaign is targeted so that it reaches the right audience, and then creating a positive user experience for people who navigate to your store.

Our team of Google ads Perth specialists will partner with you to optimise your Shopify store so that you are able to convert a higher percentage of visitors into customers, ensuring you get the best possible ROI.

Your Shopify Google Ads partners

As Perth’s Leading Digital Advertising Agency, we are specialists in designing and managing Google AdWords campaigns that ensure your Shopify store ranks at the top in searches, and can deliver high conversion rates that mean you get value for money from your PPC Google advertising.

Call us today and let us help bring more customers to your store.

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