Ignite Search Weekly Wrap – 9th January 2019
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings.
Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.
Do you need to remove a lot content from Google quickly? Here is how to do it if you own the site.
Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.
So with the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.
Here are a few ways for you to take action in your account to reduce your PPC spend without having to turn out your lights on your campaigns.
There’s a reason search ads resonate with users — even when they know they’re ads.
Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.
In this post, I’m going to share some of my best and most effective tips, tricks and tools to help prove your social media ROI. Let’s go.
Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences.
You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube.
KEY INDUSTRY UPDATES:
Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.
For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.
You can now edit the code in the rich results test and see what those edits do in real time.
The speculation is that Superpod founders and assets will be used to improve Google Assistant.
Google may have pushed out their first larger Google search algorithm update of 2019 over this weekend.
Two SEOs from India noticed and told me about Google showing them a new blue bar under some of the featured snippets that let them give Google feedback about that specific featured snippet. This is in addition to the small “feedback” link that I currently see.
Earlier this week we reported how one Google My Business listing added unicode like text to their business name listing and it shows up all funky and cool in the local panel. Well, now it is gone – it no longer shows up as unicode.
Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.
Should Google take concerns over their search ads blending into their organic listings seriously?
The tool provides an on-the-spot way to take action on performance changes in your accounts.
Watch this episode of the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.
Read Our Blog Post on: DMSS 2018: Joshua Hardwick – 3 Ways to Build White Hat Links For Your Business