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The Weekly Wrap – 9th January 2019

Ignite Search Weekly Wrap – 9th January 2019
100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: A simple 3-step framework for improving your technical SEO

In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings.

SEO: Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section

Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.

SEO: Need to expedite page removal in Google’s search index? Try a temporary sitemap file

Do you need to remove a lot content from Google quickly? Here is how to do it if you own the site.

SEO: SEO Year In Review: 2018 saw Google updates and a focus on mobile

Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.

Paid Search: 5 PPC Strategies to Test in 2019

So with the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.

Paid Search: Ways to Reduce PPC Spend Without Turning Out the Lights

Here are a few ways for you to take action in your account to reduce your PPC spend without having to turn out your lights on your campaigns.

Paid Search: What makes people click on search ads?

There’s a reason search ads resonate with users — even when they know they’re ads.

Local Search: What you need to know about Yelp’s latest update dubbed ‘Ghost’

Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.

Social Media: Social Media ROI: How to Prove Your Efforts Are Paying Off

In this post, I’m going to share some of my best and most effective tips, tricks and tools to help prove your social media ROI. Let’s go.

Social Media: How to Discover New Audiences for Your Facebook Ads

Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences.

Social Media: How to Use YouTube Stories: What Marketers Need to Know

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube.


SEO: Google search tests new interface for movie, TV show streaming options

Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.

SEO: Google featured snippets can now jump to section of content it is sourcing

For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.

SEO: Google’s Rich Results testing tool now supports code editing

You can now edit the code in the rich results test and see what those edits do in real time.

SEO: Google buys expert community and ‘answer engine’ Superpod for $60 million

The speculation is that Superpod founders and assets will be used to improve Google Assistant.

SEO: Google Search Ranking Algorithm Update Around January 6th

Google may have pushed out their first larger Google search algorithm update of 2019 over this weekend.

SEO: Google Featured Snippets Tests Blue Feedback Bar

Two SEOs from India noticed and told me about Google showing them a new blue bar under some of the featured snippets that let them give Google feedback about that specific featured snippet. This is in addition to the small “feedback” link that I currently see.

Local Search: Google Drops Unicode Hack In Local Panel

Earlier this week we reported how one Google My Business listing added unicode like text to their business name listing and it shows up all funky and cool in the local panel. Well, now it is gone – it no longer shows up as unicode.

Local Search: Google emphasizes ‘Message this business’ in new local search test

Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?

Paid Search: Bing Ads offers agencies chance at prizes for accreditation, new accounts, more

The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.

Paid Search: Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

Should Google take concerns over their search ads blending into their organic listings seriously?

Paid Search: Bing Ads’ AI-powered Performance Insights now available globally

The tool provides an on-the-spot way to take action on performance changes in your accounts.

Social: Marketing the Value Proposition: The Journey: Season 2, Episode 15

Watch this episode of the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.

Read Our Blog Post on: DMSS 2018: Joshua Hardwick – 3 Ways to Build White Hat Links For Your Business

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