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The Weekly Wrap – 19th December 2018

Ignite Search Weekly Wrap – 19th December 2018
100% Curated SEO/Online Marketing Goodness

From all of us at Ignite Search, have a safe and happy holiday and new year. We just want to say a quick thank you for your continued support and for subscribing to the Weekly Wrap. We have received messages saying that the Weekly Wrap has been helpful this year so we will continue to publish the Weekly Wrap and will look to provide additional value going forward in the new year. Please note our office will be closed from the 24th of December until the 2nd of January 2019 however we will be back in the new year with all of the latest digital marketing updates, tips and tricks.

Helpful Strategies, Tips & Tricks:

SEO: Why Ranking Above the Fold Matters More Than Ever ( & How to Get There!)

Why is ranking above the fold so important and how do you get there? In this post the experts weigh in.

SEO: E-commerce SEO: guide on when to create and optimise new categories pages

Without considering a website’s homepage, category pages on e-commerce sites generate most of your organic traffic – are any of you surprised by this statement? If this comes as a shock, I have bad news: you might need to reconsider your information architecture.

SEO: Can JavaScript override a nofollow meta tag?

Using JavaScript can be a great way to overcome technical challenges, but it doesn’t always work.

SEO: The Awesome List: WordPress SEO Plugins

As a marketer, content creator or analyst, how do you choose the best SEO plugin for your sites? Here, we’ll take a look at six plugins, their many features, and finally a price comparison chart so that you can compare them.

Paid Search: 3 Shockingly Common Google Ads Account Issues

To help you make sure you’re getting the most out of your Google Ads account, I’m sharing three of the most common issues I see when auditing a Google Ads account – and I’m going to tell you how you can fix them.

Paid Search: Automate your in-market audience bidding with this Google Ads script

Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.

Paid Search: Remarketing tactics can mitigate post-holiday waste, here’s how

Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.

Local Search: Do men and women value online reviews differently?

New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

Content Marketing: Why content marketers don’t want instant gratification

When marketers set realistic expectations, they’re in a better spot to succeed long term.

Social Media: How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests.

Social Media: How to Implement Social Listening for Your Business: 4 Tools

Do you need to do more than monitor and respond to mentions on social media? Looking for tools that also reveal strategic insights from those conversations? In this article, you’ll discover four social listening tools that deliver information you can use to make smart marketing decisions.

Key Industry Updates:

SEO: Limited Chatter: Google Search Algorithm Update This Week

For the past week or so, I’ve been seeing chatter within the community about Google search algorithm updates. Truth is, the chatter is very limited but those who are complaining are seeing huge changes for their sites in Google search.

SEO: A Google Search Algorithm Update Over December 15th Weekend

It looks like over the weekend, starting maybe this past Friday or Saturday and picking up speed on Sunday that Google pushed out another search ranking algorithm update.

SEO: Google updates related searches to show image thumbnails, featured snippet-style results

Featured snippets are now used in the related searches section in Google’s mobile results.

SEO: New ways to approach SEO in 2019: Accountability and customer experiences

Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

SEO: Google Rolls Out Image Thumbnails In Related Searches

In August we caught Google testing showing thumbnails or icons in the related searches options in the mobile search results. Well now it seems to be fully live for all searchers on mobile.

SEO: Google officially drops support for several old Search Console reports

As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console.

SEO: Google Tests Expandable More People Carousel

Google seems to be testing an expandable “more people” carousel. So instead of jumping to the person details when you click on a specific person, Google will load more details about the people in the carousel.

Local Search: Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons

Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test.

Paid Search: AdWords API v201802 Sunset reminder

AdWords API v201802 will be sunset on January 30, 2019. After this date, all v201802 API requests will begin to fail.

Paid Search: Google adds pay for conversions bidding in Display campaigns

Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”.

CRO: Bing releases Clarity, an open-source UX analytics tool

The open source tool lets webmasters ‘replay’ users’ interactions such as mouse movements, touch gestures and click events.

Social: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop

Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform.

Social: YouTube sunsetting call-to-action overlays in favor of new ad extension

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension.

Read Our Blog Post on: DMSS 2018: Joshua Hardwick – 3 Ways to Build White Hat Links For Your Business

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