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The Weekly Wrap – 7th August 2019

7th AUGUST 2019


SEO: Magento SEO Checklist: 6 Essentials When Setting Up Your Store
Follow this list to learn exactly what you need to do in order to make your Magento-powered store better optimised from the start.

SEO: How to Leverage Schemas to Drive SEO Performance & Voice Search
Discover how – and why – your business should leverage schema markup to help drive SEO performance and dominate voice search.

SEO: How to Do Technical SEO for Ecommerce Websites
Here are 12 technical SEO tips that will help increase your web traffic and generate more sales.

SEO: An Advanced SEO Guide to Top Rankings on Amazon
Here are some of the considerations you should have as you craft your Amazon listings.

SEO: Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
In this article, you’ll find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.

SEO: Do These 3 Things Before Google Changes How Keyword Match Types Work
Follow these 3 tips to ensure you can take advantage of this latest change.

Paid: 4 Strategies to Increase Facebook Lead Ad Quality
Facebook Lead Ads are becoming an increasingly common tool for lead gen advertisers. 

Paid: Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximise growth opportunities.

Paid: 10 Tips to Win at Local PPC
In this article, you’ll discover 10 ways to win at local PPC.

Paid: Effective Amazon PPC Management: How to get the most of a limited budget
In this article, you’ll find tools, tips, and key details for Amazon PPC management.

Paid: 12 Essential Data Studio Visualizations for Paid Search Marketers
Here are 12 easy to create data studio visualisations create that provides clear, high-value data and insights for your clients and leadership teams.

Paid: 7 Cost-Effective Ad Types for Small Businesses
In this article, you’ll learn 7 different cost-effective ad types for small businesses.

Content: Content Tip that Helps You Get More Links
In this article, we share some content tips that will help you get more links to your website.

Content: 13 Easy Tips to Give Your Content More Personality
Here are 13 easy-to-implement tips for packing more personality into your writing.

Social: How to master LinkedIn’s algorithm to boost engagement
In this article, you’ll learn how LinkedIn works and how to improve your engagement is to look at their algorithm and their recent updates.

Social: The Small Business Guide to Instagram Ecommerce
In this guide, you’ll learn how to get started, how to boost sales, how to measure your success, and more!

Social: How to Use LinkedIn Website Demographics as a Marketing Tool
In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

Social: Facebook Ad Placements for Marketers: How to Make the Right Choices
In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign.

Social: How to Succeed With LinkedIn Ads
In this article, you’ll learn how to create and customise LinkedIn ads for different audiences. You’ll also learn about LinkedIn’s different ad formats and more.

Social: 5 Facebook Tools to Optimize Your Facebook Ad Campaigns
In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance.

Local: New research shows strong link between Google My Business photo quantity and search performance
In this article, you’ll learn how GMB images could be impacting user behaviour.

Mobile: What Mobile-First Indexing Means for You as an Advertiser
In this article, you’ll learn everything thing you need to know about mobile-first indexing.



SEO: Google: There Is No Such Thing As LSI Keywords
Google’s John Mueller said that there is no such thing as Latent Semantic Indexing (LSI) keywords.

SEO: Google’s John Mueller: No Benefit to Marking All Outbound Links as Nofollow
Google’s John Mueller cleared up a misconception about whether there’s a ranking benefit to marking all outbound links as nofollow.

SEO: Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs
Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results.

SEO: Bing is asking for feedback on its Webmaster Guidelines
Bing’s Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines.

SEO: Google Assistant Comes to DISH TV – What this Means for Search
Google announced that Google Assistant is coming to DISH TV. This expands the reach of Google Assistant. 

SEO: Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants
Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. 

Related Articles:

SEO: Google Suggested Clips Play In Search, No Longer Take You To YouTube
Google’s ‘suggested clip’ no longer takes you into YouTube.com. Instead, it overlays a window, a modal, that plays the video in a black frame above the Google search results.

SEO: What webmasters should know about Google’s “core updates”
Google releases an official blogs on what webmasters should know about Google’s ‘core updates’.

SEO: Google advice on improving your site’s ranking for future core ranking update
Google has posted advice on core updates, Google’s core search ranking algorithmic updates. 

SEO: Google launches new algorithm to better understand useful & timely information
Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the query demands it.

Related Articles:

SEO: Google Publishes Core Algorithm Update Guidance
Google has published official guidance on Core Updates that goes beyond anything published before.

SEO: Google Posts Help Advice For Sites Impacted By Core Updates
Google posted advice on what you can do it help your site perform better in the Google search rankings in the days of Google’s core algorithm updates. 

SEO: Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline
Bing’s Frédéric Dubut said he haven’t seen any case where a change in rankings would be provably attributable to negative SEO only.

SEO: Google Core Updates Impact Your Google Discover Feed Rankings
Google confirmed that your inclusion in the Google Discover feed can be impacted by Google’s core ranking updates updates.

SEO: Google Launched A Freshness Algorithm For Featured Snippets In Late February
Google confirmed that in late February, it launched a new algorithm aimed at making sure the featured snippets show the most accurate and timely or fresh answers for the query.

SEO: Google Does Not Confirm Smaller Core Updates
Google said they do not announce all core updates, especially not the smaller ones. 

SEO: Google: Word Count Is Not A Ranking Factor
Google’s John Mueller said Google does not use word count as a ranking factor. 

SEO: Video: Voice Search In The Google Search Console Not Recording Google Assistant Results?
Google’s John Mueller implied that voice search query data is not a priority for the Google Search Console team.

SEO: Google Overhauls Image Search Results on Desktop
Google has revamped the image search experience on desktop to provide more context when previewing images.

SEO: Tell Google What You Want On The Google Search Developer Portal
Google’s Martin Splitt said he will explain anything about Google Search if it isn’t on the Google Search Developer document.

SEO: Google Search Team Stricter With Google’s Internal SEO Team
Google’s John Mueller said that the Google Search team is very strict with Google’s internal SEO team.

SEO: Google Still Working On Evergreen GoogleBot Support For Tools
Google’s Martin Splitt said that it shouldn’t be long until Google’s Evergreen GoogleBot will be supporting Google Tools such as Google Search Console.

Paid: Google Ads Expands Placement Options for App Ads
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.

Paid: Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.

Paid: Microsoft acquires e-commerce advertising vendor PromoteIQ
Microsoft has acquired vendor marketing platform PromoteIQ.

Social: Snapchat Introduces a 3-Step Ad Creation Tool
Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimised ads.

Local: Google Hotel Reviews Asks For More Details; Is TrustYou In Trouble?
Google is now asking searchers those specific questions directly, which may imply Google is looking to drop TrustYou as a data provider.

Local: Test: Google Local Pack Carousel With Ad At The Top
Google has been spotted testing ad slot in that local pack carousel.

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