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The Weekly Wrap – 7th August 2019

IGNITE SEARCH WEEKLY WRAP –
7th AUGUST 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Magento SEO Checklist: 6 Essentials When Setting Up Your Store
Follow this list to learn exactly what you need to do in order to make your Magento-powered store better optimised from the start.

SEO: How to Leverage Schemas to Drive SEO Performance & Voice Search
Discover how – and why – your business should leverage schema markup to help drive SEO performance and dominate voice search.

SEO: How to Do Technical SEO for Ecommerce Websites
Here are 12 technical SEO tips that will help increase your web traffic and generate more sales.

SEO: An Advanced SEO Guide to Top Rankings on Amazon
Here are some of the considerations you should have as you craft your Amazon listings.

SEO: Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
In this article, you’ll find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.

SEO: Do These 3 Things Before Google Changes How Keyword Match Types Work
Follow these 3 tips to ensure you can take advantage of this latest change.

Paid: 4 Strategies to Increase Facebook Lead Ad Quality
Facebook Lead Ads are becoming an increasingly common tool for lead gen advertisers. 

Paid: Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximise growth opportunities.

Paid: 10 Tips to Win at Local PPC
In this article, you’ll discover 10 ways to win at local PPC.

Paid: Effective Amazon PPC Management: How to get the most of a limited budget
In this article, you’ll find tools, tips, and key details for Amazon PPC management.

Paid: 12 Essential Data Studio Visualizations for Paid Search Marketers
Here are 12 easy to create data studio visualisations create that provides clear, high-value data and insights for your clients and leadership teams.

Paid: 7 Cost-Effective Ad Types for Small Businesses
In this article, you’ll learn 7 different cost-effective ad types for small businesses.

Content: Content Tip that Helps You Get More Links
In this article, we share some content tips that will help you get more links to your website.

Content: 13 Easy Tips to Give Your Content More Personality
Here are 13 easy-to-implement tips for packing more personality into your writing.

Social: How to master LinkedIn’s algorithm to boost engagement
In this article, you’ll learn how LinkedIn works and how to improve your engagement is to look at their algorithm and their recent updates.

Social: The Small Business Guide to Instagram Ecommerce
In this guide, you’ll learn how to get started, how to boost sales, how to measure your success, and more!

Social: How to Use LinkedIn Website Demographics as a Marketing Tool
In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

Social: Facebook Ad Placements for Marketers: How to Make the Right Choices
In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign.

Social: How to Succeed With LinkedIn Ads
In this article, you’ll learn how to create and customise LinkedIn ads for different audiences. You’ll also learn about LinkedIn’s different ad formats and more.

Social: 5 Facebook Tools to Optimize Your Facebook Ad Campaigns
In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance.

Local: New research shows strong link between Google My Business photo quantity and search performance
In this article, you’ll learn how GMB images could be impacting user behaviour.

Mobile: What Mobile-First Indexing Means for You as an Advertiser
In this article, you’ll learn everything thing you need to know about mobile-first indexing.

 

KEY INDUSTRY UPDATES:

SEO: Google: There Is No Such Thing As LSI Keywords
Google’s John Mueller said that there is no such thing as Latent Semantic Indexing (LSI) keywords.

SEO: Google’s John Mueller: No Benefit to Marking All Outbound Links as Nofollow
Google’s John Mueller cleared up a misconception about whether there’s a ranking benefit to marking all outbound links as nofollow.

SEO: Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs
Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results.

SEO: Bing is asking for feedback on its Webmaster Guidelines
Bing’s Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines.

SEO: Google Assistant Comes to DISH TV – What this Means for Search
Google announced that Google Assistant is coming to DISH TV. This expands the reach of Google Assistant. 

SEO: Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants
Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. 

Related Articles:


SEO: Google Suggested Clips Play In Search, No Longer Take You To YouTube
Google’s ‘suggested clip’ no longer takes you into YouTube.com. Instead, it overlays a window, a modal, that plays the video in a black frame above the Google search results.

SEO: What webmasters should know about Google’s “core updates”
Google releases an official blogs on what webmasters should know about Google’s ‘core updates’.

SEO: Google advice on improving your site’s ranking for future core ranking update
Google has posted advice on core updates, Google’s core search ranking algorithmic updates. 

SEO: Google launches new algorithm to better understand useful & timely information
Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the query demands it.

Related Articles:



SEO: Google Publishes Core Algorithm Update Guidance
Google has published official guidance on Core Updates that goes beyond anything published before.

SEO: Google Posts Help Advice For Sites Impacted By Core Updates
Google posted advice on what you can do it help your site perform better in the Google search rankings in the days of Google’s core algorithm updates. 

SEO: Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline
Bing’s Frédéric Dubut said he haven’t seen any case where a change in rankings would be provably attributable to negative SEO only.

SEO: Google Core Updates Impact Your Google Discover Feed Rankings
Google confirmed that your inclusion in the Google Discover feed can be impacted by Google’s core ranking updates updates.

SEO: Google Launched A Freshness Algorithm For Featured Snippets In Late February
Google confirmed that in late February, it launched a new algorithm aimed at making sure the featured snippets show the most accurate and timely or fresh answers for the query.

SEO: Google Does Not Confirm Smaller Core Updates
Google said they do not announce all core updates, especially not the smaller ones. 

SEO: Google: Word Count Is Not A Ranking Factor
Google’s John Mueller said Google does not use word count as a ranking factor. 

SEO: Video: Voice Search In The Google Search Console Not Recording Google Assistant Results?
Google’s John Mueller implied that voice search query data is not a priority for the Google Search Console team.

SEO: Google Overhauls Image Search Results on Desktop
Google has revamped the image search experience on desktop to provide more context when previewing images.

SEO: Tell Google What You Want On The Google Search Developer Portal
Google’s Martin Splitt said he will explain anything about Google Search if it isn’t on the Google Search Developer document.

SEO: Google Search Team Stricter With Google’s Internal SEO Team
Google’s John Mueller said that the Google Search team is very strict with Google’s internal SEO team.

SEO: Google Still Working On Evergreen GoogleBot Support For Tools
Google’s Martin Splitt said that it shouldn’t be long until Google’s Evergreen GoogleBot will be supporting Google Tools such as Google Search Console.

Paid: Google Ads Expands Placement Options for App Ads
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.

Paid: Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.

Paid: Microsoft acquires e-commerce advertising vendor PromoteIQ
Microsoft has acquired vendor marketing platform PromoteIQ.

Social: Snapchat Introduces a 3-Step Ad Creation Tool
Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimised ads.

Local: Google Hotel Reviews Asks For More Details; Is TrustYou In Trouble?
Google is now asking searchers those specific questions directly, which may imply Google is looking to drop TrustYou as a data provider.

Local: Test: Google Local Pack Carousel With Ad At The Top
Google has been spotted testing ad slot in that local pack carousel.

Read Our Blog Post:

SEO Migration Part 2 Starting The Migration

SEO MIgration Part 2: Implementation & Evaluation

The Weekly Wrap – 3rd July 2019

IGNITE SEARCH WEEKLY WRAP –
3rd July 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Why it’s worth targeting keywords with no-to-low monthly search volume
Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.

SEO: Three tools providing actionable competitive research insight
In this article, we share three competitive research tools that provide highly actionable insights.

SEO: Why Having a User-First Approach to SEO Is Important
In this article, you’ll learn how to have a user-first approach to SEO.

SEO: Google Sandbox: Is it still affecting new sites in 2019?
In this article we will discuss the implications Google Sandbox have for new websites in 2019.

SEO: How to Improve Your Search Discoverability & Boost Lead Volume
In this article, we shared actionable tips on how to improve your search discoverability in order to drive qualified leads and deliver results.

SEO: How to Super Power Your Link Building
In this article, we discuss how to make link building work for you.

SEO: Google’s Diversity Update Gives Smaller Sites a Chance to Rank
This article discusses the effect of Google’s diversity update and concludes smaller sites have a greater chance to rank for competitive keywords.

SEO: AMP HTML Now Supports Autocomplete for Faster Search Experiences
In this article, we discuss how AMP HTML Autocomplete can provide users a faster search experience that will enhance overall user experience.

SEO: Everything You Need to Know About Internal Link Building
 
Here’s what you need to know when building internal links within your website.

SEO: How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips
Here are five tips on how you can manage user behavior analytics to set yourself up for more conversions.

SEO: Quality Raters Guidelines and Google Ranking Signals
In this article, we discuss if Google’s Quality Raters Guideline considers Broad Core Updates, whilst considering Google Ranking Signals.

SEO: Searchmetrics: Google’s diversity update did impact search results
Here is another study on the Google diversity update that shows the update did help with diversity.

SEO: 7 Best Alternatives to Yoast SEO WordPress Plugin
Check out the following list of the seven best alternatives to Yoast SEO.

SEO: How to spin a bad site migration into higher traffic and conversions
In this article, you’ll learn how to remedy replatforming problems, regain rankings and revenue.

SEO: How to Set up a Well-Integrated Effective Link Building Campaign
This article outlines exactly how to create an effective link building campaign.

Paid: Dynamic Search Ads: What You Need to Know
Here’s everything you need to know to set your dynamic search ad campaign up for success.

Paid: 6 Tips You Need to Get SEM Forecasting Right
Here are six tips to guide your decision-making process when making projections for PPC campaigns.

Paid: Today’s customer decision journey is so complex but AI can help
This article explains how AI can help understand the modern day customer decision journey to enhance your digital marketing efforts.

Paid: 4 Tips for PPC Specialists in the Automation Age
Here are 4 tips for PPC specialists to compete and excel in the age of automation!

Content: Content Marketing: The 5 Most Important Things You Need to Know
Here are five important pieces of knowledge that will help you massively increase your chances of success.

Content: How to Make the Content Marketing Case With ROI
In this article, you’ll learn how to make the business case for content marketing and address the ROI issue up front.

Content: 7 Tools to Optimize Your Old Content for New Conversions
in this article, you’ll learn how to improve conversions with content that’s getting good traffic

Social: 9 Ways to Increase Your Messenger Bot Engagement
In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook.

Social: How to Target Cold Audiences With Facebook Ads
In this article, you’ll learn how to determine whom to target with Facebook cold ads.

Social: 5 Overlooked Facebook Audiences to Improve Your Ad Results
In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager.

Social: 5 Ways to Increase Sales With Instagram
In this article, you’ll find out how to foster a shopper-friendly Instagram presence.

Social: 3 Ways to Improve Your YouTube Watch Time
In this article, you’ll find three easy ways to increase the amount of time people spend watching your videos on YouTube.

Local: What do you do if Google My Business doesn’t understand your business?
In this article, we discuss potential issues that prevent Google from being able to provide an accurate Google My Business page.

KEY INDUSTRY UPDATES:

SEO: Google To Drop Any Support For crawl-delay, nofollow, and noindex in robots.txt
Google posted this morning that they are going to stop unofficially supporting the noindex, nofollow and crawl-delay directives within robots.txt files. 

Related Links:


SEO: Google Image Search Tests Sticky Image Preview Box
Google has been testing many variations of these image preview boxes in search for some time but this one is bolder because it sticks.

SEO: Google: Updating a Page’s Publishing Date Won’t Make it Rank Better
Google’s John Mueller recently advised that updating the publishing date of a page won’t have an impact on rankings.

SEO: Google Images Makes It Easier To Share GIFs
Google announced you can now share GIFs in Google Images.

SEO: Google: It May Be Worth Looking Into Compressing HTML & CSS
Google’s John Mueller said that it may be worth looking into compressing your HTML and CSS to help your rankings.

SEO: Will Google Crack Down On Sites Leasing Out Its Subdomains
Google’s John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more.

SEO: Google Says Sometimes Old Posts Are Still Relevant, But Not In That Example
Google’s John Mueller said old articles and posts may still be relevant today and will still rank as date is not the only ranking factor.

SEO: Google’s John Mueller on Good Links and How to Get Them.
Google’s John Mueller define what a good link is and how to get them, whilst discussing other signals that can power up your rankings.

SEO: Google’s John Mueller on Retaining SEO After Migrating Web Platforms
Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.

SEO: Wayback Machine Now Shows When a Page Was Updated and What Changed
The Internet Archive’s Wayback Machine has a new tool that shows the exact date a page was changed what was changed on it.

SEO: Google Might Be Testing A Text Based Button In Its Search Box
A text based search button have been spotted in Google’s search bar.

SEO: Google: Site Migrations Can Take About A Day If Done Correctly
Google’s John Mueller said ‘if’ done correctly Google can process the website migration effectively.

SEO: Google Confirms GoogleBot Does Not Support HTTP Pipelining
Google’s Gary Illyes has confirmed that GoogleBot does not support HTTP pipelining.

SEO: Alexa.com adds more search tools to its competitive analysis
Alexa is announcing new features that pushes it deeper into world of the search engine optimisation (SEO) and search engine marketing (SEM).

SEO: Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.

Related articles


SEO: Google Search Console Adds Mobile-First Indexing Information To Reports & Tools
Google’s adds mobile-first indexing reports to Google Search Console that aims at helping webmasters understand how Google is crawling your website.

SEO: Google Search Won’t Return Search Results For Some Searchers
Google is returning an error that reads “did not match any documents” in the search results for some searches. Google’s Danny Sullivan said they are investigating further into this issue.

SEO: Google Possibly Testing Stackable People Also Search For Buttons
Google spotted stacking the “people also search” for buttons under a snippet instead of a carousel format.

SEO: Google Deprecates Support For Social Profile Markup For Knowledge Panels
Google announced yesterday on Twitter that they have deprecated support for social profile markup specifically for the knowledge panels. Instead Google said you can either claim your knowledge panel and/or let Google figure it out without the markup.

SEO: Google Search Console Alerts: Change In Top Queries For Your Site
Google is now sending alerts for changes in your top queries for your site in Google Search Console.

SEO: Google Search Console Offers Three New Sets of Googlebot Crawling Data
Google updated Search Console with new sets of data to help people understand how their site is crawled by GoogleBot.

SEO: Google May Bring Full Page Screenshot Renders To Testing Tools
Google’s John Mueller hinted that Google may be bringing the full page from top to bottom as Google renders it in the testing tool’s screenshot section. 

SEO: Google: Sitemaps Do Not Directly Impact Your Search Rankings
Google’s Gary Illyes said that XML Sitemap files do not directly impact your rankings in Google Search.

SEO: Google Bug Shows Tons Of Links In Featured Snippets
Google has been spotted links in the featured snippets box on the right hand side panel of the search results.

Paid: Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.

Paid: Google taking Ads API back to beta over performance issues
Google has decided to send its Ads API back to beta. Feedback from developers about slow response times have caused Google to determine that the API is not ready for production usage.

Paid: Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.

Paid: Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising, formerly Bing Ads, is rolling out a series of new features designed to help pages load faster after an ad click.

Paid: Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.

Paid: Google May Be Testing Bringing Back Green Ad Label
Google has been spotted bring back the Green Ad Labels for Google Ad listings.

Social: Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.

Social: LinkedIn Introduces a New Way for Pages to Generate Leads
LinkedIn is rolling out new tools to help pages drive leads and measure the results.

Social: LinkedIn Changes its Algorithm to Surface More Personalized Content
LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests.

Read Our Blog Posts

How To Improve Your SEO & User Experience With Internal Link Building Image

How To Improve Your SEO & User Experience With Internal Linking

how to use crazy egg to enhance cro activities p1

How To Use Crazy Egg To Enhance Your Conversion Rate Optimisation Activities Part 1 – Setup

How To Use Crazy Egg To Enhance Your Conversion Rate Optimisation Activities Part 1 – Setup

how to use crazy egg to enhance cro activities p1

By Kelvin Sim

Introduction

Website analytics tools such as Google Analytics (GA) are great at providing you with data can help improve your websites content, elevate user experiences and increase your conversions. As mentioned in a previous blog post – How To Use Google Tag Manager To Track Your Event Goals, setting up GA goals that reflect your business can provide you with critical information that will contribute to your Conversion Rate Optimisation (CRO) activities.

However, to gain a more comprehensive overview of how your users interact and behave on your website – try CRO tools!

What are CRO tools?

CRO tools allow you to undertake a qualitative research and retrieve insightful information regarding your online visitors in forms of visual data reports.

For example, heat maps are a visual representation of data that uses a system of colour-coding to represent values. These visual snapshots are most commonly used to understand users’ behaviour on specific web pages – this may include clicks, scrolls and mouse hovers.

1 what is a heat map on laptop - ignite search blog

(Note: There are many forms of visual data reports.)

Combining these visual data reports with website analytics tools such as GA can unravel blind spots on your website and provide you with an even more holistic understanding of your users.

Whether you have an Ecommerce business, media website or digital marketing agency, you can get valuable insights from your web page visitors with these CRO tools.

There a numerous CRO tools out there that webmasters and marketing analyst alike can use to obtain insightful user behaviour data. CRO Tools such as Hotjar merges analytics and feedback to offer their users various reports such as visitor recordings, heat maps, funnel testing, feedback polls, surveys and many more.

Here at Ignite Search, a tool that we use often is Crazy Egg. This CRO tool comes equipped with a simple user interface and navigation platform that allows the Ignite team to seamlessly run our CRO campaigns and retrieve insightful visual data reports that contribute to our CRO activities.

What is Crazy Egg

crazy egg logo - ignite search blog

Crazy Egg is an online application that helps you to analyse user interaction for various pages of your website. With a small snippet of code you can install on some or all pages of your website, Crazy Egg will provide you with eye-tracking visuals such as Heat maps, Scroll maps, Overlay and Confetti. This helps you to understand your customers’ interests so you can boost the profit from your website.

Within the Crazy Egg platform you can retrieve the following snapshots:

  • Heat map – A picture of where people clicked on your site. This lets you see what’s hot and what’s not, so you can make changes that increase conversions.
    crazy egg heat map - igntie search blog
  • Scroll map – The scroll map shows how far down the page people are scrolling and helps determine where visitors abandon the page.
    crazy egg scroll map - ignite search blog
  • Overlay – When you look at the overlay report, you’ll be able to see the number of clicks on each element of your page.
    crazy egg overlay - ignite search blog
  • Confetti – With confetti you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more.
    crazy egg confetti - ignite search blog

How to install Crazy Egg

  1. Login into your Google Tag Manager (GTM) account.
  2. Click on ‘Add a New Tag’.
    gtm new tag - ignite search blog
  3. Click on the ‘Tag Configuration’ section. (Or, click on the pencil icon.)
    gtm tag configuration - ignite search blog
  4. Choose ‘Crazy Egg’.
    choose crazy egg tag - igntie search blog
  5. Copy the account number at the top of the Google Tag Manager Instructions page.
    gtm crazy egg number - igntie search blog
  6. Enter your Crazy Egg account number into the ‘Account Number’ field.
    insert ce number in gtm - ignite search blog
    ignore advance option gtm ce - ignite search blog
    (Note: The Snapshot Name field under ‘Advanced Options’ must be left blank.)
  7. Click on the ‘Triggering’ area. Select ‘All Pages’ for the trigger.
    trigger ce gtm - ignite search blog
  8. Click on ‘Save’.
    save tag gtm ce - ignite search blog
  9. Click on ‘Submit’ at the upper right-hand side of the page.
    submit and publish gtm ce - ignite search blog
  10. Click on ‘Publish’.
    publish gtm ce tag - ignite search blog
    (Note: Wait a few minutes and you can start to use Crazy Egg.)

You can also check to see if you’ve installed Crazy Egg correctly via the Check Installation Tool

check installation tool ce - ignite search blog

That’s it, you’re all done! Now let’s set up a Crazy Egg Snapshot.

How to set up a Crazy Egg Snapshot

  1. Create a Snapshot
    (a.) Click on the ‘+ Add new’ button in the top right-hand corner of your dashboard and then select ‘Snapshot’ from the drop-down list.
    (b.) On your Home dashboard, select ‘Create a new Snapshot’ under your Snapshots overview.
    add new snapshot ce 1 - ignite search blog
    (c.) On your Snapshots dashboard, you can either select ‘+ Create Snapshot’ or click on the ‘+ Add new’ button in the top right-hand corner of your dashboard and then select ‘Snapshot’ from the drop-down menu.
    add new snapshot ce 2 - ignite search blog
  2. Choose Your Snapshot (Multiple or Single)
    multiple or single snapshot ce - ignite search blog
    (Note: If you opt for a single Snapshot, most of the steps will be the same as when you choose multiple Snapshots with a couple of exceptions.)
  3. Choose your Settings
    choose snapshot setting ce - ignite search blog
    Take a screenshot of the: What device view the Snapshot will take.

    For example, if you choose the desktop image, your Snapshot will capture a screenshot of your page as it looks viewed on a desktop.

    (Note: This is an important step if your website looks drastically different on various devices.)

    Track Traffic from: Under ‘Track Traffic From’, you can choose either the same device type you did for the screenshot capture or select a combination of different devices.

    (Note: This is default to all three devices)

    Schedule: You can edit when you want your snapshot to start and end.

  4. Final Review
    create number of snapshots ce - ignite search blog
    Review your Snapshots before activating them. If you want to make any changes, click on the ‘Back’ button.
  5. Click ‘Create #Snapshot’

Conclusion

Retrieving these Crazy Egg Snapshots will provide you with a more comprehensive overview of your website’s visitors and how they interact with specific web page elements. When you combine these Snapshots with web analytics data you will be able to implement a more effective CRO strategy that will increase your conversion rates and ultimate grow your business.