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The Weekly Wrap – 6th March 2019



SEO: 9 Steps to Optimize Images for SEO
9 steps to optimise your images that will improve user experience and interactions.

SEO: How to Use Twitter to Connect for Link-Building
3 steps to connect your Twitter for link-building that will increase your website’s ranking. 

SEO: A Comprehensive Analysis of the New Domain Authority
A case study on addressing the new Domain Authority metric from multiple directions.

SEO: Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO
This is a guide with advice on how to measure, prioritize and execute your SEO campaign.

SEO: 7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday 
The best advice on what to watch out for in a link profile audit.

SEO: Google RankBrain: Clearing up the myths and misconceptions
This article explains what Google’s RankBrain is and its association to SEO activities.

SEO: How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
A guide to calculating your ROI from Google Analytics.

SEO: Where Links Fit Within the Marketing Funnel
SEO and link building should influence the search visibility of your most important, bottom funnel pages (category and product pages). This article explains how to sustainably earn links and how they fit within the marketing funnel.

SEO: 5 On-Site SEO Factors That Matter Most
Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website.

Paid Search: Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News
How to stay on top of the latest updates from Google & Facebook.

Paid Search: LinkedIn Advertising Cheatsheet
A guide to LinkedIn’s advertising offerings and how to target your audience within this social media platform.

Paid Search: How to Make the Most of Your Ad Spend with Email Validation
This article will help you recapture lost leads with email validation.

Paid Search: 3 Reasons to Run Responsive Display Ads + New Features
3 reasons why RDAs should be implemented in your marketing strategies.

Paid Search: Work Smarter, Not Harder, With Bing Ads Scripts
The benefits of incorporating Bing Ad script to make your paid marketing efforts easier.

Paid Search: 3 ways to lower your Amazon advertising ACoS
Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.

Content Marketing: 6 Things I Wish I Knew Before I Launched a Kickstarter Campaign
6 preparation tips before starting launching your campaign.

Content Marketing: Thoughtful Elements of Distinguished Content Marketing
This article discuss powerful content marketing elements that will have a meaningful impact on your target audience.

Content Marketing: What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?
This article clarifies the difference between content marketing, brand content and native advertising and will help you improve your overall marketing strategy.

Content Marketing: How to Write Headlines That Get Your Brand What It Wants [Checklist]
This article provides a step-by-step checklist that will help you define your marketing reasoning when delivering engaging content.

Content Markting: Use Content Intelligence to Uncover Insights That Matter
This article explains what content intelligence is and how it will help marketers and business meet their goals.

Content Marketing: Step-by-Step Planning for Well-Timed Content Marketing Campaigns
5 tricks that will help you porganise and scale the process of your content marketing campaigns.

Content Marketing: How to Align Your Content & Social Media Efforts for Link Building Success
This article provides actionable ways to align your content and social media efforts, in order to drive link building success.

Content Marketing: How to dominate Google News search in 2019
Six important tips to succeed in Google News search in 2019.

Social: Instagram Marketing: Social Media Experts Share Top Tips
Top tips on how to improve your Instagram marketing that will deliver results.

Social: 4 Facebook Messenger Marketing Strategies You Have to Try
4 Facebook messenger features you might not know that will deliver the results you desire.

Social: Seven best tools to find influencers on social media
7 cost-efficient tools to find influencers on social media.

Mobile: Why mobile first design is the only 2019 strategy that will work
This article highlights why mobile-first designs should be implemented in 2019 and offer 7 strategies to create mobile-first websites.

Mobile: AMP user experience updates include video, lists, more
The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year.


SEO: Google to Sunset Average Position: Here’s What It Means
Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year.

SEO: SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.

SEO: Don’t Rank For Your Own Brand Name In Google?
Google’s John Mueller explains why your brand name isn’t ranking for number in the Google’s search results page.

SEO: Google: Multilingual Sites Using Same Image URLs Should Localize Alt Attributes
Google’s John Mueller suggests optimising alt attributes for images to includes local languages.

SEO: March 1st Google Search Algorithm Ranking Update – Unconfirmed
Google has not confirmed any algorithm updates. However, evident suggest an rankings have improved but traffic has significantly dropped. Continue reading for more information.

SEO: Google Ignores Keyword Spam In CSS

Google’s John Mueller announced that keywords in CSS files will be ignored.

SEO: Google: Redirecting Spammy Links From Similar Domain Won’t Trick Us
Google’s John Mueller said you won’t trick Google’s spam algorithms by setting up a similar domain, building spammy links to that domain and then redirecting that domain to your main domain.

SEO: Google Is Okay With “Uncertain Spam” Reports
Google’s John Mueller said by reporting uncertain spam reports this will provide Google the opportunity to clairify any uncertainties with regards to your SEO activities. 

SEO: Google Moving & Closing Support Forums
Google support forums are moving to the new platform. 

SEO: Google Domains Have Automatic Verification For Property Sets
Google launched property sets this week in Google Search Console.

SEO: Google Pops the Redirect Link Building Balloon
Google’s John Mueller offered insights about how Google treats a popular black hat link building trick.

SEO: Google’s Martin Splitt Explains How JavaScript Sites are Indexed
Google’s Martin Splitt explains how the search engine indexes JavaScript sites.

SEO: Google’s John Mueller Gives Insight on SEO Competitor Research
John Mueller gave a profound insight into competitor research.

SEO: Google’s CTR answer just what you’d expect, and this is why SEOs go bananas
Google has finally sent us an official statement about our question if Google use click through rate for rankings. 

SEO: Google Blames Publishers for Bad Ad Experiences?
Google published an article in their “Think with Google” blog that wagged their finger at bad user experiences related to ads.

SEO: Google Shares Guidance on Pagination for SEO
Google’s John Mueller commented recently on Reddit about pagination. 

SEO: Google Search Console Makes it Easy to See All Data for a Whole Domain
Google is introducing domain properties in Search Console, which makes it easy to track all data for a whole domain.

Paid Search: Maximize Clicks in Bing Ads now available globally
The strategy automatically sets bids to increase click volume. There are some manual control options.

Paid Search: Google Ad Grant Terms & Conditions Posts Fix?
Google offers steps to temporarily work around recent bugs around Google’s Ad Grants.

Paid Search: Google Ads API now out of beta, v0 will sunset April 30
Be prepared to start using the new Google Ads API by the end of April.

Paid: Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

Paid: Google Merchant Center to deliver real-time search results
The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.

Local: Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing.

Local: Google My Business Guidelines Prohibits Irrelevant Content In Business Description
Google has added a line to the business description guidelines within the 

Local: Google Lets Businesses Create a Carousel of Recent Offers
Google is enhancing business profiles with a new layout that features a dedicated space for recent offers.

Local: Google My Business boosts visibility of business offers in Google Posts
A new feature in Google Posts can display up to 10 offers from your business.

Local: Google lobs invective at EU Copyright Directive
Google’s legal battle with EU copyright direntives continues.

Local: Google opens complaint form to crack down on fake info in Maps
Google launched a new form named the Business Redressal Complaint Form that will allow searchers and users to “report fraudulent activity relating to businesses Google Maps,” 

Social: Instagram Rolls Out In-App Local Business Profile Pages
Instagram is introducing a new way to showcase local businesses with in-app profile pages.

Social: Pinterest Makes it Easier for Businesses to Sell Products
Pinterest is enhancing its shopping experience with more ways for businesses to promote their products.

Social: Facebook Cracks Down on Companies Selling Fake Likes, Followers, and Accounts
Facebook is going after companies that promote the sale of fake accounts, likes, and followers.

Social: Twitter to Let Users Hide Replies to Their Tweets
Twitter is working on a tweet moderation feature that would let users hide replies to their tweets.

Mobile: Google: Mobile Speed Should Be an Ongoing Priority
Google encourages businesses not to think of mobile speed as a one-and-done fix. It should be an ongoing priority.

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