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The Weekly Wrap – 6th January 2021



SEO: An In-Depth Guide to Log File Analysis for SEO
In this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO

SEO: Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.

SEO: How to Use Google Trends for Keyword Research
Still not sure about Google Trends? Find out how to use Google Trends for the kind of keyword research that can boost any project.

SEO: On-Page SEO: An In-Depth Guide (2020)
In this guide, we’ll discuss why quality on-page content is important for both your target audience and search engines and walk you through some key on-page SEO factors that can help improve your rankings:

SEO: Healthcare SEO Fundamentals to Grow Your Medical Practice
Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO.

SEO: White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe [Podcast]
Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether

Paid: How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

Content: Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has had a feature called Google Question Hub. It is basically a way for publishers to see what questions go unanswered in Google Search and then create content that matches those questions. It is a neat idea where Google allows searches to submit questions that go unanswered and publishers can then create content to match it. Now this feature seems to have been expanded to US based publishers.

Social: How to Grow a Facebook Group Quickly and Effortlessly
In this article, you’ll discover four ways to grow your Facebook group and four mistakes that can work against you. You’ll also learn how to create engagement that prompts Facebook to show your group’s posts to others more often.

Social: How to Get More Views on YouTube: Strategy From a Top Creator
In this article, you’ll learn five strategic elements that encourage people to watch videos longer and discover retention techniques that increase YouTube watch time.

Social: Facebook Brand Safety Tools: How to Control Where Your Ads Appear
In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on which your ads could be shown and how to create a block list to manage that exposure.

Social: Five strategies to promote your business using LinkedIn Stories
In this article, you’ll learn how to promote your business using LinkedIn stories.

Social: Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.

Social: Social media analytics 101: The data that matters most
What stats should be analysed first? What metrics to choose? How to analyse the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow.

Local: What Is The Value To Google My Business Followers?
Google said back in 2018 that the value is that you can “post offers to your followers to keep them coming back in the door, and soon you’ll be able to respond to messages right from the app.”


SEO: Should You Disavow Links That Are Stealing Important Rankings With Syndicated Content?
What should you do when another site is outranking your site for your own content? Learn whether you should use the disavow tool and why.

SEO: WordPress All in One SEO Auto Updates Cause Backlash
Publishers complain about All in One SEO Plugin automatic updates

SEO: Google Search Traffic to Pirate Sites Down After Algorithm Updates
Search traffic to pirate sites is reportedly down following algorithm updates from Google.

SEO: Embracing Bing Search & Giving It the Attention It Deserves
Microsoft Bing gets little credit or attention from SEO and marketing pros. But here’s why you should give it some appreciation.

SEO: Spotted: Google Note From Your Reviewer For Reconsideration Requests
Google has been sending out these “note from your reviewer” notifications since 2014. But they are rare and maybe, just maybe, Google will be doing more of these in the future

SEO: Google Search Showing Fewer FAQ Rich Results
It seems like Google has once again pruned which sites are eligible to show FAQ/How To rich results in Google Search. 

SEO: Bing Webmaster Tools Performance Report Adds Crawl & Index Data
Microsoft has quietly added new metrics to the Bing Webmaster Tools performance reports. The new metrics include crawl requests, crawl errors and indexed pages.

Related Articles:

SEO: Google’s John Mueller 2021 Google SEO Advice
John Mueller of Google graciously accepted to speak at the event and he shared a lot of amazing tips and changes in search in his presentation. But he also shared some outlook ideas looking forward to 2021 in search and SEO.

Related Articles:

SEO: Bing Image Search Tests Related Content Feature & Icon
Microsoft Bing it testing a new feature on images it displays within its search results. This test shows a “related content” icon and results with an icon when you hover over images displayed in the Microsoft Bing search results.

SEO: Google: Passage Indexing & Page Experience Updates Unrelated
Google’s John Mueller said that passage indexing/rankings and the page experience update are “very different things.”

SEO: Google Search Results Show Practice Problems For Studying
Google seems to be testing displaying “practice problems” in the search results so that you can study directly in the search results.

SEO: Google People Also Ask Tests Question Mark Icons
Google is testing displaying question mark icons in the people also ask results.

Paid: Google Ads Setting Lets You See Fewer Alcohol & Gambling Ads
Google Ad’s new ad setting let users see fewer alcohol ads and gambling ads. You can access this setting now in your Google Ads settings panel.

Local: Google Employees Form a Union
Employees at Alphabet formally announce a union to present a united voice for fairness and against discrimination and harassment in the workplace.

Local: Google Tests Dynamic Customized Tabs In Local Panel
Google have been spotted a change in the local panel user interface change in the Google search results. This one shows a custom/dynamic tab or menu in the local panel. So in this example, Google is showing a tab for “boarding.”

Local: Google launches Question Hub for US publishers
After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States.

Local: Google Tests Displaying Services In Local Pack
Google is now testing showing service “justifications,” which according to him Google defines as the additional labels in the local pack result.

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