The Weekly Wrap – 4th March 2020

IGNITE SEARCH WEEKLY WRAP –
4TH MARCH 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS &

TRICKS:

SEO: Remarketing Playbook: 8 Types of Remarketing You Should Be Doing
Here are eight ways you can segment remarketing audiences for better performance.

SEO: Zero-Click Searches: How to Get Back Your Lost Google Traffic
In this article, you’ll learn how you can recover traffic lost to zero-click searches.

SEO: Copy-Testing Tools and A/B Testing Strategies to Improve Your Ad Game
In this article, you’ll learn how to boost your conversions with these copy-testing tools and Pro tips.

SEO: The Right Link Building Approach That Leads Straight to Links
In this article, we share a friendlier and more powerful approach to developing links and relationships with websites and business alike.

SEO: Common SEO Mistakes and How to Avoid Them: #SEMrushChat
In this article, we discuss topics surrounding technical SEO audits, common SEO mistakes, how to avoid mistakes, which technical errors to fix, duplicate content problems, and best practices for title tags and meta descriptions and more.

SEO: 8 Popular WordPress Plugins Are Currently Being Exploited By Hackers
A report reveals an increased number of attacks against WordPress sites, all of which exploit security flaws in these 8 popular plugins.

SEO: A Guide to Keyword Research
This guide will help you understand how to do keyword research, what tools to use, how to create content based on keyword research and more.

SEO: 6 SEO Tasks to Automate with Python
Here are six examples of SEO tasks that you can automate using Python scripts.

SEO: What Is a Customer Journey & Why Does It Matter for SEO?
In this article, you’ll learn how to make sure your SEO strategy contributes to an effective customer journey

SEO: Author Bio Signal for Content
In this article, you’ll learn the importance of author bios and how it impacts search results and sales.

SEO: Excessively Deep Pagination Can Impact Search Traffic
In this article, we discuss the impact deep pagination pages can have on your website’s search traffic.

SEO: Which Web Design Platform Is Right for You?
Here is a comparison of the top web design platforms based on your specific wants and needs as a site owner or web designer.

SEO: How to use machine learning (if you can’t code) to help your keyword research
Here’s an easy way to categorise 100k keywords in less than a few hours of actual working time.

SEO: How to identify and address the four biggest digital growth challenges
Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.

SEO: 9 Essential Optimizations to Modernize Your Website
These nine (relatively) straightforward optimisations will help modernise your website and deliver a much better experience to users and search crawlers.

SEO: Google Featured Snippets: A 2020 SEO Guide
In this guide, you’ll learn how Google’s various updates to featured snippets have affected which content is selected and how the snippets appear in the search results.

SEO: The Difference Between an SEO Bug & a Feature Request
Here’s how to understand the difference between the two when approaching enterprise SEO issues.

SEO: How to Identify a Possible Negative SEO Campaign
This article will help you diagnose whether your website has been affected by negative SEO so that you can spend more time on the bigger picture: fixing the problem.

SEO: Getting Ahead of the Voice Search Revolution
In this article, you learn the major differences between voice search and search queries, and the impact this have on your current SEO activities.

SEO: How to Visualize Data With Google Data Studio
In this article, you’ll learn how to turn data in Google Data Studio into eye-catching visuals and easy-to-read reports.

Paid: How to Analyze Your LinkedIn Ad Performance
In this article, you’ll discover how to assess your LinkedIn ad campaigns and find out how your ads are performing against industry standards.

Paid: Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimised their Facebook PPC campaigns in a way that drives conversions and generates growth.

Paid: Amazon search ads: How to advertise on Amazon — profitably
In this article, you’ll learn how to calculate your COGS (cost of goods sold) while understanding the importance of seller fees when running profitable search ad campaigns on Amazon.

Paid: Amazon Sponsored Product Ads Are Rising in Price, New Report Says
In this article, we discuss Amazon Sponsored Products Ads increase in price and how this may effect you.

Paid: 3 tips for optimizing paid social campaigns for seasonality
In this article, Michelle Stinson Ross – Apogee Result’s Marketing Operations Directors, shares 3 tips on how to plan for your paid social campaigns well ahead of your high seasons.

Paid: How to Structure a PPC Campaign in the Age of Automation
Here are five new considerations for an optimised PPC campaign structure.

Paid: When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it.

Content: 7 Ways to Write More Like-able Social Media Copy
Here are seven ways to write more likable—or more shareable, more heart-able, more tweetable—social copy.

Content: You Can Write Faster With This Guide
In this article, you’ll learn write more quickly with this step-by-step guide.

Content: The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In this article, you’ll learn the differences between content marketing and content strategy, and why you need both.

Content: 6 SEO Content Writing Tips for Law Firms
In this article, you’ll learn how to write SEO content for law-related clients and how to do it right.

Social: Most People Still, in 2020, Aren’t Aware Facebook Owns Instagram
In this article, we informed Facebook’s affiliation with Instagram since 2012.

Social: Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Facebook will retire ad set level optimisation in favour of campaign budget optimisation. Here’s everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account.

Social: 31 Must-Know YouTube Statistics (+ Insights!) for 2020
In this article, we share 31 YouTube Statistics on general, demographic and marketing, plus key takeaways and advice to help enhance your business growth.

Social: How to Nurture Facebook Leads Through Automatic Messenger Bots
In this article, you’ll learn how to nurture Facebook leads using automated chat bots through Facebook’s new lead generation ad campaign.

Social: How to Easily Analyze Facebook Ad Results With 3 Custom Reports
In this article, you’ll discover three custom reports in Ads Manager to help you quickly analyse your Facebook ad performance.

Social: How to Turn Instagram Followers into Loyal Customers
In this article, we share six useful tips that can turn those followers into customers.

Mobile: How to Achieve Mobile-First Success
In this article, you’ll learn how to put the fundamental elements to ensure a mobile experience your users will love.

Local: 5 critical elements for local marketing success
In this article, we share MarTech Today’s 61-page report that covers the growing market for local marketing solutions and the 5 critical elements for local marketing success.

Local: Local SEO Basics: What Is Local SEO?
This guide offers strategies for improving your local SEO rankings, optimising Google My Business, and enhancing your on-page local SEO.

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