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The Weekly Wrap – 4th April 2018

Ignite Search Weekly Wrap – 4th April 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework.

SEO: GUK webmasters prepare for #Brexit – the EU is coming for your .eu domains

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.

SEO: Google adds air quality data in search results

Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

SEO: Updated: Google’s Ben Gomes expands role to head all of search as John Giannandrea moves to Apple to head AI

The role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes

SEO: Google Request Indexing & Submit URL Feature Accepting URLs Again

For the past couple of months or so, we have been reporting on changes to the request indexing and submit URL Google tool because of abuse and spam. Those limits were set aggressively for quiet some time but as of this morning, SEOs are saying they can now submit URLs freely to Google again.

SEO: Google Rickrolls SEOs With Recrawl Now Button

It was April Fools and so many SEOs thought Google gave SEOs a new “recrawl now” button but it linked to a video by accident.

Paid Search: Bing Ads Editor getting support for account level ad extensions

Bing Ads rolled out account level ad extensions in September 2017, allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor.

Local Search: More Local SEOs Seeing Google My Business Services Edit Feature

About a year ago, Mike Blumenthal covered how Google added a product and services link to edit what people see in your local knowledge panel around the products and services you sell. Most people did not see it but it seems to be rolling out to more businesses now, a year later.

Local Search: Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units.

Local Search: You can now add your business description in Google My Business

Google has announced on Twitter that you can now add a business description to your Google local listings directly within Google My Business. The business description can show up in the local knowledge panel in search or in Google Maps results for the business.

Social: Facebook New Subscription Service for Creators and Pausing Messenger Chatbots

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and other breaking social media marketing news of the week!

Helpful Strategies, Tips & Tricks:

SEO: Mobile speed case studies: Push for faster page loads

If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.

SEO: No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic ‘best practices.’

SEO: Recruitment SEO: How to create a well-optimized career section on your site

Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.

SEO: How to use the Knowledge graph for higher rankings

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.

SEO: The 4 Content Optimization Rules You Can’t Afford to Break

We all know the benefits of a great blog but not everyone knows how to optimize a blog. This article discusses four of the most important things to keep in mind when you’re launching a competitive content marketing strategy.

SEO: The pros and cons of PPC bidding

Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual bidding. But we won’t stop there – our experts won’t let you walk away without some advanced strategies in your tool belt as well.

Paid Search: To make every conversion count, count every conversion

Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count with your paid search campaign.

Conversion: 7 ways to increase mobile engagement

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.

Social: How to Use Instagram Type Mode in Instagram Stories

Want more ways to make your Instagram stories stand out? Have you explored the font tools in Instagram’s Type Mode? In this article, you’ll discover how to use Instagram’s Type Mode to edit the colors, backgrounds, and alignment of text in your stories.

Social: How to Optimize Facebook Ad Bidding: Clicks or Impressions?

Do you advertise on Facebook? Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns.

Social: LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, the Social Media Examiner interview John Nemo.

Read Our Blog Post on: Dynamic vs Static URLs: Are Dynamic URLs Really That bad?

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