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The Weekly Wrap

The Weekly Wrap – 28th March 2018

Ignite Search Weekly Wrap – 28th March 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google stops showing zero search results for time, calculations & conversions

After only a week of experimenting with showing only a single answer, Google is putting that test on hold.

SEO: Google News Initiative kicks off with Subscribe With Google, other efforts

Google’s plans to help support publishers’ subscription businesses came into fuller color on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers called the Google News Initiative that builds on several of the projects the company announced last fall.

SEO: Google: Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank

SEO: Google begins rolling out mobile-first indexing to more sites

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

SEO: Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search.

SEO: Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console

SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

SEO: Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.”

Paid Search: AdWords now shows ad version history

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations.

Paid Search: Bing begins removing sidebar text ads on desktop

Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages.

Local Search: Google Maps adds 39 new languages supporting over 1B people

Google Maps now supports an additional estimated 1.25 billion people worldwide with new languages.

Social: The Big Event: The Journey, Episode 22

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Episode 22 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.

In this episode, Mike and his team deliver the Social Media Marketing World 2018 experience to thousands of attendees. And yes, there are hiccups…

Helpful Strategies, Tips & Tricks:

SEO: International SEO: How to build a global footprint

Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.

SEO: 5 easy but smart SEO wins to boost content and link-building efforts

Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.

SEO: 8 types of negative reviews Google will remove

Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.

SEO: The power of podcasting: How to boost your reputation and search engine rankings

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

SEO: SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.

SEO: Stop being a link snob and saying no to certain links

Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’

Paid Search: The new Google AdWords interface is coming soon. Are you ready?

Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.

Local Search: Why we need to fight fake reviews

As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.

Social: How to Use Facebook Ads for Market Research

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy.

Social: How to Get Started With Messenger Bots

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, The Social Media Examiner interview Dana Tran.

Social: How to Develop Buyer Personas Using Facebook Insights

Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickly and easily create a buyer persona for free.

Read Our Blog Post on: Dynamic vs Static URLs: Are Dynamic URLs Really That bad?


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