Ignite Search Weekly Wrap – 27th June 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
After killing off prayer time results in Google several years ago, Google brings the feature back for some regions.
Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status of how Google search sees that URL. This feature is called the URL inspection tool and is now rolling out to Google Search Console users over the coming weeks.
Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel.
Bing has announced that you can now use Bing’s visual search features with your cameras and the photos on your device. If you are walking around, let’s say on vacation, and see a landmark, you can take a photo using one of the Bing apps or upload a picture from your camera roll, and Bing should return more information about what you are looking at.
If you’re running Bing Ads campaigns and haven’t checked out the mobile apps in a while, I’d recommend taking another look. With an update released Thursday, the apps now support multi-user access and the ability to add funds for prepay accounts. There are also some older features worth calling attention to.
We knew it was coming, just not this soon perhaps. In March, Google announced that it would retire the old AdWords interface by the end of the year. This week, some advertisers received notifications from Google that their accounts will be switched over to the new interface only, starting in July.
Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time. At Google’s developer conference in May, the company announced a new feature called “Continued Conversation.”
Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads.
Helpful Strategies, Tips & Tricks:
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change.
One of the biggest mistakes I see is we start dumping recommendations onto clients, and are surprised when the work doesn’t get implemented. In this article we will discuss how to tailor your recommendations to them and increase the likelihood that your work will be implemented.
Contributor Megan Taggart explains how to incorporate a management approach strategy when inheriting, creating or optimizing a paid search account.
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here’s how to dig into the data and figure out where to put your ad money.
Find out why poor marketing performance may actually be a measurement problem and how you can get better results.
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
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