The Weekly Wrap – 26th August 2020

IGNITE SEARCH WEEKLY WRAP –
26TH AUGUST 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS

SEO: How to Analyze Your Marketing: Google Analytics Strategy
In this article, you’ll learn how to set up your measurement, how to analyse your data, and how to put what you learn into action. You’ll also discover some free tools to help you with your measurement analysis.

SEO: Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising.

SOE: 11 Tips for Optimizing Your Images on Amazon
The quality of your images can impact your products’ visibility on Amazon. Follow these 11 image optimisation tips for better Amazon rankings and sales.

SEO: Three SEO mistakes that can impact your search rankings
New report by digital agency Ignite Digital, highlights some of the common SEO mistakes that can impact your brand’s search ranking.

SEO: How to Fix the WordPress 5.5 jQuery Problem
Updating to WordPress 5.5 is causing unexpected behaviours for some publishers. This is how to fix it.

SEO: A Full Guide to Broken Link Building
Broken link building can be an effective way to turn other people‘s dead links into highly relevant links to support your own SEO strategy, and in this guide, we share a proven process for this.

SOE: Web Stories WordPress Plugin: 9 Must-Know SEO Tips
Web Stories for WordPress is a new plugin by Google. Important SEO tips should be kept in mind for optimal Web Story performance (that aren’t obvious).

SEO: What the commoditization of search engine technology with GPT-3 means for Google and SEO
LinkGraph’s CTO, Manick Bhan predicts that with GPT-3 technology, the biggest disruption to Google search may soon be on the horizon.

SEO: How to Determine the Value of a Backlink
Backlinks are critical. But how do you determine their value? Here are a few surefire ways to assess the value of your backlinks

SEO: 9 Ways You Can Make Your Website More Accessible
Making your website accessible for people with disabilities makes sense for any business. Optimise your website for visually impaired users with these tips.

SEO: What is Negative SEO? (And How To Tackle It)
In this article, we are going to talk about negative SEO — what it is, how harmful it may be, and what you could do to detect and tackle a possible negative SEO attack.

SEO: How to Connect Google Search Console to Google Analytics
You can analyse your SEO rankings with analytics data by linking your Google Analytics account with Google Search Console. Learn how in this guide.

SEO: International SEO Guide for Ecommerce: Optimizing Your Online Store
Learn the do’s and dont’s of international SEO for ecommerce websites, plus actionable tips and tools for when using popular ecommerce platforms.

SEO: Three Ways a Pipe or Dash in Title Tag Makes a Difference
Three surprising ways that it makes a difference whether you use “|” or “-” in the title tag.

SEO: 10+ Free Ways to Get on the First Page of Google
In this post I’m going to cover several tangible actions you can take to help your business rise to the top of the first page, using two free strategies: website optimisation and listing optimisation. 

SEO: How to Do a Backlink Audit in 5 Simple Steps
Find out what a backlink audit is and how to perform your own audit in five steps. This guide includes informative videos and a breakdown of the tools you can use.

SEO: How to Drive More Traffic to Your Website: Winning the Traffic Race
Read this post to uncover market-driven tactics that help businesses drive more traffic and earn more visitors.

Paid: New LinkedIn Ads Features Every B2B Advertiser Should Know
One Sr. Paid Social Strategist outlines the best new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

Paid: How to Validate Marketing Tags and Pixels
In this article, we will cover how to check which tags exist on a site, which information is sent, and proper tag setup. We will utilise a few plugins and techniques to assess the accuracy and troubleshoot problems.

Paid: 4 Killer Google Ads Optimizations to Stretch Your Budget Further
This post covers four lesser-known Google Ads optimisations to help you get the most out of every dollar you spend, especially on a tight budget. You’ll learn how (and why) to Nnix the vanity metrics, rely on ITC column, add more exact-match keywords, use In-Market Segments, and more.

Content: SEO Tips for Publishers: 11 Ways to Grow Your Audience
Looking for ways to boost your place in the SERPs, but you’ve already optimised your content? Here are 11 SEO tips for publishers to strengthen your game.

Content: How to Do the Skyscraper Technique (to get high-quality links)
The Skyscraper Technique is an approach that can be used to earn quality editorially placed links at scale. See the steps to take to use this approach.

Content: 16 of the Biggest Threats to Content Marketing Success
Discover the biggest threats to your content marketing success plus the fixes.

Content: 5 Data-Driven Content Marketing Tips You Need to Use Now
Five unique content marketing tips that will help you create an effective, data-driven content marketing and SEO strategy.

Content: 4 Must-Use Data Sources to Establish the Right Content & Keyword Focus
Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy.

Content: How To Start Affiliate Marketing In 2020: Beginner’s Guide 
Affiliate Marketing is still a growing segment, that allows you to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started.

Content: How to Create the Perfect Content Brief When Outsourcing
Ready to outsource content writing? We‘ll walk you through the different criteria that should be included in a content brief and provide you with a free downloadable brief template that you can use in your upcoming projects.

Social: Top 10 Ways to Restore Your Social Media Reputation
Here are 10 effective ways to restore your social media reputation, along with insights on how to prevent further damage.

Social: How to Set Up Facebook Shops to Sell Your Products
In this article, you’ll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You’ll also discover whether your business is a good fit for Facebook Shops.

Social: Top five tips to use Twitter’s new Voice Tweets feature
Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximising the platform’s new voice feature.

Social: Facebook Remarketing Strategies For Your eCommerce Store
In this article, we’re going to give you some simple yet complete Facebook and Instagram remarketing strategies for your eCommerce business.

Social: How to Use Instagram Tagging for More Exposure
In this article, you’ll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else’s post.

Social: How to Schedule Instagram Stories: A Simple Step-by-Step Guide
Do you like posting Instagram Stories? Find out how to schedule Instagram Stories with ease. Socialbakers’ Instagram Story Scheduler saves you time

Social: Instagram Stories Scheduling, Advanced Agent Reporting, Sentiment for LinkedIn
You can now schedule Instagram Stories! Research, plan, measure, report & schedule all in one place. Discover our new product features.

Social: Instagram Reels: What Marketers Need to Know
In this article, you’ll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business.

Social: 100+ Creative Hashtags for Every Day of the Week
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

Social: How to optimize for the Instagram algorithm in 2020
Optimising for the Instagram algorithm requires an understanding of key ranking factors and compliance with key metrics. Six effective steps to success.

Local: 10 Local and Affordable SEO Strategies for Small Businesses
While it‘s true that small businesses don‘t have the marketing budgets to compete with big brands on a national scale, SMBs can compete at the local level with the right strategies.

KEY INDUSTRY UPDATES:

SEO: Google Tests Line Separators Between Search Results Again
We see Google testing line separators between the Google search results every now and then. Here is another attempt at doing these dividers in the Google search results, this one is a bit different from the spotted earlier this year.

SEO: Google Search Console Performance Report Data Hints At Featured Snippet Filters
Google Search Console have been spotted showing *web search* starting on 8/19. If this sticks, it will make it easier to identify featured snippets in GSC.

SEO: Google Search Snippet Shows “X Topics Include”
Google have been spotted displaying ‘topics’ in the result snippet. The snippet says “4 topics include” and then shows those four topics. It pulled from the header tags on the page.

SEO: Google: Links From Wikipedia Does Nothing For Your Site & Has No SEO Value
Google’s John Mueller said that links from Wikipedia not only have no SEO value but also those links “will do nothing for your site” from a Google search perspective. 

SEO: 4 Reasons Why Sites May Lose Google Rankings
Google’s John Mueller gives a general answer about why sites may lose rankings.

SEO: Google Launches Career Certificates For High-Demand Fields
Google is launching a professional certification program allowing people to earn the equivalent of a four-year degree in six months.

SEO: Foursquare becomes first company to receive MRC location-data accreditation
This new certification will soon become a must-have third party approval.

SEO: Google Lets Retailers Customize Product Info in Search Results
Google is adding new options for retailers to control how product information appears in search results.

Related Articles:


SEO: Google On August 15th Search Issue: Sometimes We Don’t Have A Lot Details To Share
Google’s John Mueller said that there is a lot of systems at Google and sometimes when when something kind of quirky happens for a really short period of time they just go off and fix it without letting everyone know.

SEO: Squarespace Gets Embedded Search Console Reports
Google announced that if you’re a Squarespace user, you can now see how people found each of your pages in Search.

SEO: Google Uses These Signals For Canonicalization
Google’s John Mueller listed some of the signals Google uses for canonicalisation.

SEO: Google: Sometimes Swapping 404 URLs Out To Get Indexed Faster May Help
Google’s John Mueller said that sometimes “swapping out the URL can certainly help” when that URL has been 404ed or noindexed for a while. 

SEO: Google Chrome 86 Dev Tools Update
Chrome 86 Dev Tools provides new debugging and auditing features.

SEO: Why Google Might Show Less FAQ Rich Results
Google’s John Mueller provides reasons why Google might decide to show less FAQ rich results in the search results

SEO: Bing uses user engagement metrics for ranking websites in search
Bing’s Fabrice Canal – principal program manager said that Bing do what is the best for the customer. If we found that this is very useful data and we believe it is useful data for the ranker, why not use this data.

Related Articles:


SEO: Google: Keywords In URLs Have Minimal Impact Once Content Is Indexed
Google’s John Mueller said that the SEO effect of keywords in the URL is minimal once the content is indexed.

SEO: Google To Provide Virtual Webmaster Conference After Unconference Sells Out
Google announced on Twitter it will be holding a “virtual Webmaster Conference event for y’all later this year.” Google added “We’re still working on the details, but we’ll let you know more once we’re ready!”

Related Articles:


SEO: Google Search Customized Headers Based On Query
Google is changing the background heading image for the Google search results based on your query.

SEO: Google Makes it Easier to Find Jobs, Recipes, and Products
Google is updating activity cards with support for jobs, recipes, and online shopping.

Related Articles:


SEO: Bing Shopping opens up to free product listings
Organic product listings are now available in the Bing Shopping tab.

Related Article:


Paid: Google’s new AdSense Reports page makes it easier to toggle and visualize data
Google has launched a new AdSense reporting page. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers.

Paid: Google Ads Tests Product Image Rotation On Hover
Google have been spotted showing the product image change and rotate to a new product image when you hover your mouse over the image.

Paid: Microsoft Advertising Editor Version 11.28 Available
Microsoft has released version 11.28 of the Microsoft Advertising Editor.

Paid: Google Ads Adds Billing Level & Account Owner Access Roles
Google Ads has added new access levels and roles for more flexibility with what users can see and manage in your Google Ads account. 

Paid: Google Ads Societal Biases Targeting Being Disabled In 60 Days
Google now said that they will prohibit targeting ads based on employment, housing, and credit in June 2020. This is going into play in 60-days from now, on October 19, 2020.

Paid: Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations.

Content: New Publishers Say Their Content Is Not Being Ranked In Google News
There are a nice number of vocal SEOs and online publishers who have been complaining all year long about their new online publishing news web sites are not being indexed and ranked in Google News. 

Social: How to Create Engaging Social Content for Your Business
Facebook provides three free resources designed by Facebook Blueprint that focuses on teaching readers the ins-and-outs of their platforms.

Social: Expanding Our Dangerous Individuals and Organizations Policy
Facebook announced that they are taking action against Facebook Pages, Groups and Instagram accounts tied to offline anarchist groups that support violent acts amidst protests, US-based militia organisations, and QAnon.

Social: Instagram is Adding Suggested Posts to the Main Feed
Instagram is bringing suggested posts to users’ main feeds, displaying content from people they don’t follow.

Local: Google Tests Favicons In Autocomplete Search Suggestions For Local Results
Google seems to be testing showing favicons or company logos in the autocomplete search suggestions for some local results, specifically brands. 

Local: Google to launch ‘enhanced news storytelling’ project with licensed content
Google says this new initiative will feature “an enhanced storytelling experience that lets people go deeper into more complex stories.” It began testing this program in Germany, Brazil and Australia.

Local: Google My Business New Performance Metrics
Google My Business has been spotted a new analytics dashboard for Google My Business data named performance metrics. 

Mobile: Google: New Sites Launched On Old Domains Do Not Default To Mobile-First Indexing
Google’s John Mueller said no, that would not default to the mobile-first indexing. Google will have to access the new site when it detects it and make that assessment to move it over or not the way it does for sites launched prior to July 1, 2019.

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