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The Weekly Wrap – 22nd August 2018

Ignite Search Weekly Wrap – 22nd August 2018

100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: How Visual and Voice Search Are Revitalizing The Role of SEO

Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.

SEO: A checklist: Important SEO points to cover in a content campaign

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.

SEO: Old content still showing up in Google search results? Google might not find that content important

Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.

SEO: CRO tools to help you boost your SEO efforts

Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it’s time to implement a conversion rate optimization campaign. Here are 4 tools to help.

SEO: How to Audit & Improve Your Page Titles for SEO

Page titles are essential for SEO. At times, they are the most accessible and impactful element we have control over on a website. Having the right keywords in our page titles can help drive more traffic to our sites. Want to find out how to audit and improve your page titles for SEO? Read this article.

Paid Search: 5 Essential Skills Every PPC Professional Needs to Have

In this article contributor Christi Olson shares five skills that she thinks are essential for every search manager to have.

Paid Search: 4 Things to Do When Your PPC Campaign Isn’t Generating Leads

Where click fraud isn’t the problem with your PPC campaigns but they still are not generating leads, and you can’t find an automated solution to it like you would with click fraud, here’s what you should do.

Content: How to Use Your Analytics for Smarter Content Decisions

In this article seventeen Content Marketing World presenters share how they use data not only to assess what content did work, but also to determine what will work in their content marketing programs.

Social: The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns.

Social: How to Improve or Restore Your Online Reputation

Has your business suffered from negative reviews online? Wondering how to respond to negative posts that reflect badly on your service or products? In this article, you’ll discover how to respond to unhappy customers on social media and address negative online content.

Key Industry Updates:

SEO: Bing app’s Camera Intelligent Search can solve complex math problems in a snap

With the new ‘math mode’ in Bing’s Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture.

SEO: New Google Search Console adds mobile usability report, manage users & adds site features

Google brings more features from the old version of the Google Search Console to the new beta version.

SEO: Google Drive’s rebrand to Google One includes offers for hotels found in Search

Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.

SEO: Google Assistant will now find you ‘good news’

‘OK, Google: Tell me something good’ triggers positive news stories from the Solutions Journalism Network.

SEO: New Google Search Console has added the links reports from the old interface

Google continues to port features from the old Google Search Console to the new beta Search Console.

SEO: Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

SEO: Google launches new expandable featured snippets with more information

The new featured snippets provide aggregated access to additional sources about a search query.

SEO: Google Images Data Will Soon be Displayed in Google Analytics

Google has announced they will soon add a new line item for Google Images data in Google Analytics. As a result, site owners may notice a drop in referral data perceived to be coming from Google.

Local Search: Google Posts added to local packs for some branded queries

Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.

Social: LinkedIn to Integrate Groups into the Mobile App

LinkedIn plans to bring Groups back to mobile by integrating the feature into its flagship app.

Social: Live Video Updates and Facebook Ad Creation

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros and Facebook ad creation with Amanda Bond.

Read Our Blog Post on: 4 Reasons Why You Should Switch to HTTPS

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