Ignite Search Weekly Wrap – 15th August 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Some SEOs are seeing more fluctuations with the Google rankings now, but Google has confirmed the August 1 update has been fully rolled out.
Google seems to have reversed their previous update and is now showing video carousels less often.
Google My Business Insights, the place to go to get Google My Business analytics, will now expand their data to include more types of searches that get included in the Google My Business Insights reporting.
If you are logged into your Google My Business account and do a search for your business, you may see a call to action from Google to add Google Posts to your Google local knowledge panel.
Allyson Wright, Community Manager, Google My Business, announced in the Google My Business Help forums that the menu editing feature that launched in April, is now available for all Google My Business users globally and in any language.
A few weeks ago, we reported that Google was testing a new location tab that contained not just location information about the hotel but also how well it scored based on its location. Well, it seems to be fully live now.
You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too.
Google quietly announced on Twitter they have added the ability to compare data across multiple factors within charts and graphs.
New authorization for Pages ‘with large US audiences’ will prevent posting by those who decline to complete the process.
All addiction treatment centers will have to be certified by LegitScript to run ads on Facebook, Messenger, Instagram or Facebook’s Audience Network.
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest’s Ads Manager.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out a business page redesign on mobile with Andrea Vahl, Facebook bringing mentorship to Facebook groups, and other breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
With new iOS app, celebrities answer questions in short videos that then appear in search results.
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.
Like a bad penny, there are certain local SEO myths that keep turning up. Contributor Joy Hawkins lists a number of misconceptions and explains why things like bogus suite numbers will not work.
I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client had no content objectives. I paused the project and helped the client get a few preliminary goals in place before I dived into any project work. The reason: Without them, we’d both be spinning our wheels and wasting each other’s time.
Do others manage your Facebook ads? Wondering how to get others to securely share account access to advertising assets? In this article, you’ll discover how to provide sharing access to Facebook ads, Google Analytics, and lead page assets.
Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio?
In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing.
Read Our Blog Post on: 4 Reasons Why You Should Switch to HTTPS